Rebirth Starting as a Stock Market Enthusiast

Finally, Zhao Dong got straight to the point, saying he wanted to give Li Yuanyuan a gift: to invest one million yuan to establish a charitable foundation, which would then donate a set of clothes to students in impoverished mountainous areas and elderly people living alone every year.

He also promised that Li Yuanyuan could help sell the goods, saying that he could give Li Yuanyuan the lowest discount in the country, and that 5% of the sales revenue could be donated to a charity fund.

Li Yuanyuan began tentatively inquiring whether the more goods sold, the higher the donation percentage could be, because she had recently received many requests for help...

Zhao Dong began to think.

Li Yuanyuan tested the waters again, offering to donate 5% of sales if the company sold 5 million, 10% if it sold 10 million, and 20% if it sold 20 million. At this point, Zhao Dong stopped her, saying that if they donated 20%, the company would suffer a loss.

They also said that the company's products are mainly for export and are very popular in the European and American markets. They then presented their export qualifications and some evidence, indicating that they could only accept a maximum of 15% of the donations.

This is a charity marketing campaign, and the final handover will be with the Anyuan City Charity Federation. All funds will be used to support impoverished students and elderly people living alone...

Charitable marketing has a very high barrier to entry. The most crucial point is that it must be backed by a public fundraising foundation; otherwise, it will be defined as illegal because the flow of funds cannot be monitored.

To generate significant traffic, create buzz, and be willing to donate money, it's possible to create truly impressive data.

Otherwise, it won't be possible to do it.

With Li Yuanyuan's level of popularity, she's considered a top influencer, so she wouldn't waste her time doing something like this.

Many companies simply cannot afford such large-scale donations. After all, there are standard prices for each item. You can't sell something for five yuan before, sell it for eight yuan now, and then say you're donating three yuan for each item. People aren't stupid.

Anyuan Clothing has its own flagship store on Tmall and Taobao, where the prices of all its products are verifiable.

In addition, Zhao Dong did not originally intend to make money; his main goal was to increase sales and reduce inventory. All these factors combined made this possible, and each link was indispensable.

It is precisely because of these barriers that it cannot become a mature theory, and most people do not even think about it when doing marketing.

After all, with Li Yuanyuan's abilities, she could make money by selling products legitimately, it's just a matter of how much.

At the end of the video, the camera panned to a large room filled with Anyuan clothing. Li Yuanyuan waved her hand and said, "Brothers and sisters, see you next Tuesday at 8 o'clock sharp. Notaries from the Charity Federation will be there too..."

The video was released less than ten minutes ago.

The comments section has completely exploded.

"Holy crap! Really?! They're donating 20% ​​of their 20 million sale proceeds? That's four million! Anyuan Garments is that bold?"

"At first I thought it was a script and I was about to curse, but then I checked the Anyuan City Charity Federation, and their official website really has this cooperation announcement! Amazing!"

"This is a truly conscientious company! Unlike some online celebrities who sell something for 9.9 yuan, donate a single cent, and then try to pat themselves on the back across the internet as great philanthropists!"

Initially, there were many skeptical voices in the comments section, who believed that this was just another clumsy hype.

However, as more and more serious netizens stepped in to investigate, the tide turned completely.

Anyuan Apparel's background as a listed company, the prices at its official flagship store, and the official endorsement from the Charity Federation combine to form an unbreakable barrier of trust.

Public opinion has completely exploded!

Anyuan Garment, Chairman's Office.

Zhao Dong's breathing was heavy.

He stared intently at his phone screen; the video had only been posted an hour ago.

The number of comments and reposts has exceeded 300,000, and the number of likes has exceeded one million, and the data is still rising.

The number of visitors to Anyuan Clothing's flagship store on Tmall has been soaring, and the customer service department has made several calls to request the temporary addition of customer service staff.

"Chairman Zhao... Chairman Zhao..."

Secretary Zhang pushed open the door, her voice trembling, "Just... just now we've tallied it up, and in just this one hour, our pre-sale orders... have already... have already exceeded our entire month's online sales..."

Upon hearing this, Zhao Dong's breath hitched. He realized that he had underestimated the influence of the Internet and Shen Fei's capabilities.

This is just a promotional video for the live stream, and it's already so effective. Imagine what it will be like when the live stream actually starts...

"Xiao Zhang, immediately notify the HR department to urgently recruit some customer service staff to handle the live broadcast next Tuesday. Also... contact the business department and tell them to take this very seriously, especially the logistics center, and have them prepare in advance..."

After Secretary Zhang left, Zhao Dong couldn't sit still. Although he had given up a lot of profit this time, the overall profit was still immeasurable.

It's important to understand that the goods Anyuan Garment is selling this time are basically all inventory. Those mountains of inventory, if they don't sell, are just a pile of garbage.

Therefore, even if he only donates 20% of his sales revenue, it would still be a huge profit for Zhao Dong...

That night, Zhao Dong couldn't sleep after returning home. In the afternoon, he carefully reviewed every step of Shen Fei's operation.

It has to be said that Shenfei's operation this time was really impressive.

He was still clueless about the internet, but after Lin Lang fed him, he clearly felt the difference.

To put it simply, this marketing plan is charity marketing. The conditions are also very simple: Anyuan Clothing offers discounts plus Li Yuanyuan's traffic.

Although we don't know how well the live stream will go, we can foresee the sales performance based on this video alone.

......

Anyuan City, 9:15 AM.

Liu Chengmin sat on the sofa, looking at Anyuan Garments' stock with a gloomy expression.

When the stock market opened today, Anyuan Garments immediately hit the daily limit during the pre-market auction, with buy orders exceeding 200 million yuan.

A small company with a market value of only a few billion has 200 million yuan in buy orders at the daily limit up price. This means that it is virtually impossible for this stock to open the daily limit up price today.

The shares he held gained several million in market value in a single day.

A year ago, this might have been something to celebrate with a bottle of champagne.

But now...

"Hold."

Liu Chengmin threw his phone away. Compared to the benefits that came with the chairman's position, this amount of money was simply insignificant!

Before the Lunar New Year, he joined forces with several other directors who were also dissatisfied with Zhao Dong, intending to hold an extraordinary general meeting in the middle of the year to remove Zhao Dong from office and take over directly, citing poor management and declining performance.

Once he gains control of Anyuan Garments, he has plenty of ways to siphon off the company's assets.