Rebirth Starting as a Stock Market Enthusiast

The current popularity of Douyin's live streaming rooms is far less than that of established platforms such as Maotao.com, Qiaoshou, and Dousha.

If it weren't for Shen Fei's disruptive entry, even in 2018, the peak viewership of Li Ge and Di Huohuo's live streams would only be around 300,000, which would already be considered top influencers on Douyin.

Now, thanks to the influence of Feiyu Media's influencers, the popularity of the live stream has skyrocketed.

In particular, the live streams of the "Spiritual Little Sister" group topped the Douyin live stream rankings a month ago.

Currently, the average number of viewers in the live stream is 400,000 per session.

This data shows that the previous videos were effective, even if some people didn't see the videos or forgot about them.

Shen Fei has a second trick up his sleeve.

At this moment, the energetic young woman and Song Ting were ready to go and started their live broadcasts. During their chat, they inadvertently mentioned Li Yuanyuan's live broadcast room.

"I was scrolling through videos the other day and saw a clothing store with a really big tagline—'Sell 20 million and donate 4 million'? Do companies really do that these days?"

"Come on, that guy last time sold a plastic hair clip for 9.9 yuan, donated 10 cents, and released a hundred press releases praising himself as a great philanthropist."

"No, it's not that one. It seems to be Anyuan Clothing. They said they were doing charity work to clear out their inventory. It looked pretty legitimate, and they even got the Charity Federation to endorse it. I saw that video. I think it was by Teacher Li... Teacher Li something? It went viral right away."

Shen Fei certainly couldn't just rely on his own artists to attract traffic; he also arranged for online trolls to attract traffic in other live streaming platforms, focusing on popular platforms like DouSha, QiaoShou, and MaoTao.

......

Considering that some people are not interested in the style of Anyuan clothing but are simply interested in charity, Shen Fei also arranged for a large number of online trolls to comment on Li Yuanyuan's videos and live streams.

"Ladies, I know you're all kind-hearted. Maybe you just couldn't find a style that suits you, but I really like that T-shirt, though I can't usually afford it. If you can't find a suitable one, could you please buy one for me?"

"185cm tall, clean-cut male college student with abs. Ladies, please fill in my address and I'll send you a picture of his abs."

"A 170cm tall, pure and innocent-looking girl, her mother just had her third child, and she wants to buy that children's clothing for her younger sister..."

Shen Fei knew very well that the reason why Anyuan Clothing had so much unsold inventory was because the styles were not good, but the quality of the clothes was good, and it was a listed company brand, so it would definitely be fine to give them away as gifts... especially to middle-aged women in their forties and fifties, who had a lot of money and were willing to do good deeds.

But if you're mentally sound, you can't possibly buy a bunch of clothes to wear yourself. But if you're buying them to give to people who need them, or people you want to give them to... then it's a different story.

The comment section was quickly swayed by online trolls, with many onlookers joining in, copying and pasting comments like crazy.

In the last half hour of the broadcast, tens of thousands of comments flooded the comment section, all of which were identical and contained 'begging' content.

Most people treat it as a joke, but quite a few take it seriously.

......

With Song Ting and Li Yuanyuan attracting viewers, the number of people in the live stream increased, reaching one million after an hour.

The current maximum displayed value in the live stream is one million, unlike later versions where it was changed to one hundred thousand and then stopped displaying, only available through older versions.

Meanwhile, the transaction amount displayed on the screen behind Li Yuanyuan also exceeded ten million.

The reason Shenfei set up tiered donation data was mainly to ensure that Li Yuanyuan's live broadcast schedule would not be interrupted.

Especially when they are very close to the stairs, a group of crazy users often appear.

With just a few hundred thousand short, donations could increase by millions, making the orders placed seem more meaningful.

Shen Fei underestimated Douyin's current daily active users and Li Yuanyuan's influence.

It's worth noting that Li Yuanyuan's previous interview videos received praise from the State Administration of Radio and Television, which provided official endorsement and made more people willing to believe her.

In the live stream, countless comments flooded the screen, and the gift effects almost covered the entire view.

Li Yuanyuan clasped her hands together, bowed deeply to the camera, and bowed again, tears welling in her eyes, her voice choked with sobs, almost unable to speak.

Trying to compose herself, she said in a trembling voice, "Thank you everyone! Thank you all for contributing to this charity! On behalf of all the children in impoverished mountain areas and all the elderly living alone, thank you for your kindness!"

She bowed for longer than she ever did, burying half her face in her chest, her shoulders trembling slightly, appearing sincere and moved.

"It's fake! It's all an act!" Occasionally, a few discordant voices could be seen in the comments section.

"Act? You act it out and let me see! The ten million is fake? The information on the charity's official website is fake?!"

"You can check their product prices on their official website, and their donation percentage is clearly stated in black and white. You're telling me it's an act? Act your ass! If you don't have money, shut up and stop being a troll!"

"Teacher Yuanyuan is truly beautiful inside and out, unlike some internet celebrities who don't give a single penny after making money!"

"The style of the clothes is indeed ordinary, but the quality is unquestionable. I bought one for my aunt for charity, which is also a good deed."

"My dad said that Anyuan Clothing used to have really good quality clothes, but the styles were outdated. This time, my dad wanted to buy some, and I also grabbed a few pieces for my mom, just to do a good deed."

Those negative comments were quickly drowned out by the overwhelming flood of comments.

Shen Fei didn't know whether Li Yuanyuan was really crying or faking it. Anyway, when other anchors knelt down and said they were welcoming their families home, countless people were moved to tears, and they were willing to be "cut" no matter how much they were "cut".

Li Yuanyuan appeared more sincere, which naturally attracted more customers, as evidenced by the constantly fluctuating transaction figures on the screen.

In addition, the employees of Anyuan Garment would occasionally shout:

"Fifteen million!"

"Eighteen million!"

As the atmosphere grew, the atmosphere in the live stream became increasingly lively, and many people were so excited that they couldn't help but place orders.

After all, there are bound to be many people who place orders at the last minute, and people will feel empathy for them.

It's like watching a live stream of a PvP match. You're thinking of stealing the tower in the last three seconds, and then someone else steals it, and you think it's normal.

People are prone to agreeing with what they've thought, even if they disagree.

However, although Qin Ziyi kept trying to evoke emotions according to the script given by Shen Fei, the emotions in the live broadcast room became increasingly higher as the transaction volume continued to rise.

Up until it reaches 38 million, the refresh rate of the transaction amount on the display screen gets slower and slower, and when it breaks through 40 million, the refresh rate will continue to decrease.

About an hour into the broadcast, the number of viewers in the live stream was still growing.

At this moment, everyone's emotions were stirred up, and even those who hadn't placed an order were hoping for another breakthrough in the numbers.

Needless to say, many people who placed orders directly shared their acts of kindness on social media.

Zhao Dong, who was standing to the side, was dumbfounded.

Because... even if 25% is donated, Anyuan Garments can still make a profit on this batch of goods.

They usually sell them at a 100% gross profit margin.

To avoid losing money, at least 50% of the selling price must be donated.

The reality is that he couldn't sell them even when he was losing money.

And now, in just one hour, it has sold for nearly 40 million at a "high price".

He's seen a lot in his life, and a mere thirty or forty million shouldn't have had much of an impact on him.

But he couldn't contain his excitement; he was extremely excited.

Because he felt... Anyuan Clothing had come alive!

Even if only one such live stream is held every six months, Anyuan Garment can slowly recover.

If two events can be held every six months, Anyuan Garment could even achieve unprecedented success and reach new heights.

He couldn't help but call Shen Fei and ask, "Mr. Shen, how often can we have one of these live streams?"

Shen Fei paused for a moment, then said, "President Zhao, we can't hold a live-streaming event like this for at least six months. However, we can shoot some videos for Anyuan Clothing later, including elements of Anyuan Clothing, to increase its exposure. That way, it's quite easy for Anyuan Clothing to increase its sales by 20 million within a year..."

Zhao Dong: "..."

"Only one event every six months?" Zhao Dong asked, somewhat disappointed. "Mr. Shen, isn't there any other way? Even two events every six months would be fine!"

"Mr. Zhao, I understand your feelings, but if these live-stream specials happen too frequently, it'll backfire. Charity marketing is a double-edged sword. Once it's about sentiment, twice it's a tactic, and three times it's moral blackmail. But... since it's already so hot today, Mr. Zhao can go up and say he's moved by the netizens, and that if we break 50 million, he'll forgo all profits, as well as the company's operating and personnel costs, donating 35% of the sales revenue. All the clothes will be sold at cost price..."

Half an hour later, Zhao Dong went up. At this time, the sales figures displayed on the screen were 48 million, and they were almost still. Each refresh only showed a few hundred.

Another half hour passed, and sales finally broke through 50 million, prompting everyone in the live stream to celebrate enthusiastically.

The sales figures on the screen also came to a complete halt, the live stream ended, and millions of people witnessed Zhao Dong signing a confirmation agreement with the Charity Federation.

Li Yuanyuan's voice was hoarse, and she was exhausted.

For a little over two hours, Li Yuanyuan kept bowing to thank her fans for their support, without even having time to drink water.

After the live stream ended, Li Yuanyuan looked around but couldn't find Shen Fei. He hadn't appeared from the beginning to the end of the live stream, from backstage preparations to the celebratory party.

It was as if this glorious victory, which was worthy of being recorded in the commercial history of Anyuan County, was nothing more than a trivial matter to him.

An indescribable sense of loss instantly gripped her heart, and she didn't even react when Zhao Dong came over to talk to her.

......

Ten minutes later, Zhao Dong finished arranging things in the live stream and took Li Yuanyuan out for a late-night snack.

A sales volume of 50 million yuan is a significant achievement. In 2018, even the top live-streaming influencers, such as Viya, Sanda Di, and Li Jiaqi, could only achieve a maximum of 70 million yuan in a single live-streaming session without the help of official promotions.

Moreover, Li Yuanyuan was live streaming on Douyin this time, which is unprecedented for Douyin live streaming e-commerce. Currently, Douyin live streaming is mainly based on tipping, with top streamers receiving hundreds of thousands of Douyin coins per session, and almost no actual sales.

With sales of 50 million, after deducting charitable donations and Shenfei's profit share, there is still a profit of 4.5 million. As for the commission paid to Maotao Alliance, it was already factored in when the price was set, so it has no impact at all.

With the results of this live stream, his position as chairman of Anyuan Garment is secure.

Zhao Dong was very excited. He looked at the tired Li Yuanyuan with burning eyes. He still couldn't believe that his daughter-in-law had such amazing wealth.

"Yuanyuan, you've really worked hard this time. I'll ask the school for leave for you. You can go out and have some fun for the next two weeks and relax. Let Xiaojun be your driver."

"No need, Uncle, I'm fine."

"You should rest. You're a bit weak. Take a good rest. Find some time to meet with your parents so our two families can have a good talk. Also, hurry up and get your wedding with Xiaojun arranged."

"...Okay, Uncle, I'll do as you say. I'll arrange it sometime."

"Okay, bring your parents over when you have time, and we can live together in the city. I'll arrange the housing. I'm going to set up a live streaming team for you, and you'll be in charge of managing it. As for the cooperation with Shen Fei, you can make the decisions yourself."

Zhao Dong is becoming more and more satisfied with Li Yuanyuan. Some time ago, he discovered that his daughter-in-law, Li Yuanyuan, was more outstanding than he had imagined. Not only was she hardworking and ambitious, but she also had a unique eye for talent.

If it weren't for Li Yuanyuan's insistence, he definitely wouldn't have gone back to Shen Fei.

......

At Douyin headquarters, Chen Kai was once again shocked by the sales figures of Li Yuanyuan's live stream.

Currently, Douyin does not have its own e-commerce system. The live-streaming sales rely on third-party links from Tmall and Taobao Alliance, and the commission they take is very small, only 5%.

But even with that 5%, Douyin still received 2.5 million yuan. If Douyin had its own e-commerce platform...

Just as Chen Kai was deep in thought, there was a knock on the office door.

"Mr. Chen, the people from the electronics division have arrived."

"Let them in."

A few minutes later, a middle-aged man with a Mediterranean hairstyle and gold-rimmed glasses rushed in through the door.

Zhang Tao is the head of the e-commerce division.

"Old Chen!" Wang Tao rushed in, his eyes fixed on the report on Chen Kai's desk. He took three steps at a time, his voice trembling, "You saw it too?"

"I just saw it." Chen Kai leaned back in his chair, his face expressionless, but in his heart he had already cursed Shen Fei no less than ten times.

This monster always makes such a huge commotion whenever he strikes; he's deliberately trying to give everyone a heart attack. The worst part is, he never gives any warning before he's about to cause trouble!

"Old Chen, what's the deal with Li Yuanyuan and Feiyu Media?"

Zhang Tao certainly knew about Li Yuanyuan and Feiyu Media; Chen Kai had mentioned it countless times at company meetings.

"What's going on?" Chen Kai asked casually, his legs crossed and his fingers tapping rhythmically on the table. "Isn't it just that a high-quality MCN that our content department supports did a pretty successful live-streaming e-commerce event? How did it manage to attract your attention, Chief Manager Zhang?"