Rebirth Starting as a Stock Market Enthusiast

Before taking charge of Douyin's e-commerce business unit, Zhang Tao was a monetization product manager, and he also built Toutiao's GG system.

He considered himself to be the most knowledgeable about traffic monetization, but Shen Fei's analysis clearly showed that he had a more accurate grasp of it.

Zhang Tao simply couldn't understand how a young man who had just founded an MCN could have such a sharp eye.

In fact, if Zhang Tao were given some time, he would definitely be able to come up with the ideas that Shen Fei mentioned.

However, the e-commerce division has only been established for a month, and Zhang Tao's team hasn't even built the framework yet, let alone considered such deep issues.

Given the speed of Douyin's development, Zhang Tao could have taken his time and officially launched Douyin's e-commerce system in 2019. However, due to Shen Fei's disruptive influence, Douyin's daily active users have been skyrocketing in the past two months. Coupled with Li Yuanyuan's live stream, Zhang Tao was caught off guard.

Zhang Tao didn't have high hopes when he approached Shen Fei this time. He just wanted to hear a young man's thoughts and see if he could get some inspiration. He really didn't expect Shen Fei to have such profound ideas about e-commerce systems. Most importantly, they were so well-suited to the Douyin model.

Zhang Tao's eyes flashed with admiration and respect. This kid was amazing, practically a genius. If only he could work at Douyin...

"Brother, would you be interested in working for us?" Zhang Tao couldn't suppress his admiration for talent and extended an olive branch.

Before Shen Fei could reply, he added, "I'll submit an application to the boss to get you a special salary and a special job title so you can lead a team."

All major internet companies have strict job level systems. For example, Ningwei was P16 when he left Huawei.

The job rank corresponds to salary and position, and the system is very strict. You must gradually advance step by step, just like the official ranks of section chief, department chief, bureau chief, ministry chief, and national chief.

Shen Fei did not accept Zhang Tao's offer. He had no desire to work for Douyin. He was a working-class person in his previous life, and now that he had been reborn, why should he still be a working-class person?

However, he was curious about what kind of treatment Zhang Tao would give him if he went to Douyin.

He shook his head and laughed, "Mr. Zhang, you flatter me. I'm just someone incubating online celebrities in a small county; how could I possibly work for a big platform like Douyin?" Shen Fei then changed the subject, asking with interest, "Mr. Zhang, if I joined Douyin, what position could you offer me?"

「嗯......2-2。」张涛刚说完自己就愣住了，抖音2-2的职级已经不错，小组leader，年薪一般是在45-65万。

However, Shen Fei previously made a profit of nearly five million yuan from just one live stream by Li Yuanyuan, and the commission for influencers selling goods is generally around 10%.

He quickly explained, "A 2-2 position is already quite high, with an annual salary of 500,000 yuan and the role of a team leader. Compared to Huawei, that's P17... Currently, the youngest person in this position in the company is over 25 years old..."

In fact, Shen Fei knew the job levels of all the major internet companies. Zhang Tao's decision to give the 22-year-old Shen Fei a job level of 2-2 showed that he valued him quite a bit.

Large companies have strict hiring systems. Even if Zhang Tao is the director of the e-commerce business unit, if he really wants to hire Shen Fei, he has to discuss it with the HR director and then get special approval from Li Xin, the CEO of Douyin, before he can give him a 2-2.

If Shen Fei were to actually join the company at the rank of 2-2, it would likely cause a sensation throughout the entire Character Group. Shen Fei would be the youngest person in Character's history to reach the rank of 2-2.

Even so, after Zhang Tao finished explaining, he felt something was amiss, thinking that 2-2 was not a good match for Shen Fei.

Zhang Tao even believes that, setting aside education, age, and management skills, Shen Fei's professional ability in e-commerce is no worse than his own.

This is quite awkward. My own rank is only 3-2, so how could I possibly give Shenfei a 3-1 rank?

The entire team consists of tens of thousands of people, and the youngest, 3-1, was poached from Huawei. He is a genius architect, 28 years old.

If Shenfei were given a 3-1 score, he probably wouldn't even pass Li Xin's test.

The key point is that even if they were given a 3-1 score, Shenyang Aircraft Corporation might not even respect them!

Just as Zhang Tao was awkwardly at a loss for words, Shen Fei spoke up.

"Thank you for your appreciation, Mr. Zhang. It's really too much of a stretch to give me such a high position. For now, I'll stay in this small county for a few more years and gain some experience."

Zhang Tao sighed helplessly. He knew very well that Shen Fei would never work at Douyin.

Shen Fei started his own business right after graduation, how could he possibly settle down to work for someone else?

The key point is that their company is doing so well...

The two chatted for a while longer and soon became sworn brothers.

Zhang Tao reluctantly hung up the phone only after his assistant reminded him that a meeting was about to start.

Before hanging up, he added, "If you ever come to the capital, be sure to contact me! I'll find a private restaurant to treat you properly."

......

Shen Fei was in a good mood.

Being able to get to know Zhang Tao will greatly help Shenfei's future development. Feiyu Media's next development direction is undoubtedly e-commerce.

Otherwise, it would be useless for Shen Fei to manage so many internet celebrities. How much money can he make just by relying on GG? Even if each fan is worth five cents, ten million fans would only amount to half a million.

Feiyu Media currently only has a total of over 50 million followers among its influencers. With an annual income of 500,000 yuan, they can't even pay salaries.

As for live-streaming e-commerce, that will only make sense after Douyin e-commerce is launched. If we continue to use the Taobao Alliance model for live-streaming e-commerce, we don't know how much commission will be taken away.

Don't be fooled by the fact that Shen Fei earned nearly five million yuan from Li Yuanyuan's live-streaming sales. That's because Anyuan Clothing was clearing out its inventory, which naturally gave it a huge price advantage.

Moreover, this live stream was a charity event, and Tmall Taobao Alliance and Douyin only took an 8% service fee. If it were a normal live stream for e-commerce, the platform would take at least a 20% service fee, plus the influencer's share, leaving very little profit. This is the main reason why Douyin's live stream for e-commerce didn't take off in 2018.

Actually, before the live stream, Chen Kai had told Shen Fei that he could apply for a 0% commission rate, but Shen Fei refused, saying that the money was paid by Anyuan Clothing and it had nothing to do with him.

Zhang Tao is a little excited right now; his head is itchy, and he feels like he has to get it off his chest.

Shen Fei's words were a revelation to him, enlightening him and sparking a surge of inspiration and creative ideas!

He thought about how to develop Douyin every day. Shen Fei's words made his previously vague thoughts clear up, and countless good ideas popped into his head!

He strode back to his office, turned on his computer, and combined Shen Fei's talk about interest-based e-commerce with his own ideas about the future development of Douyin, writing a lengthy article entitled "Thoughts on Douyin's E-commerce Business Development Path in 2018".

I wrote until 8 p.m.

After repeatedly deliberating and revising the article twice, he breathed a satisfied sigh of relief, stretched comfortably, and sent it to Li Xin, the number one person in Douyin, on Feishu, Douyin's internal office platform.