Huayu: From "Good Fortune Across the Sky" to becoming a top star

After in-depth communication, Douyin finally agreed to the cooperation.

The people from the travel investment company were so excited that they couldn't contain themselves. Even Xiao Tian forced Jiang Xun to give him a high five.

After lunch, I opened Douyin (TikTok), and the splash screen prominently displayed a picture of a man with a grotesque face.

Jiang Xun and Xinlong.

There was nothing superfluous in the scene; Jiang Xun stood alone on the mountaintop, his hands clasped together, his eyes closed in devout prayer.

As the camera zooms out, snow-capped mountains, lakes, and grasslands unfold in succession, like a slowly unfurling scroll painting.

Marketing accounts on Douyin also jumped on the bandwagon, hyping up the news that "Douyin will open up long video permissions" and intentionally or unintentionally linking this matter with Jiang Xun.

The popularity of "Jiang Xun and Xin Long" was unparalleled.

Of course, it's not all good things.

Jiang Xun's haters started making up all sorts of backstories about him, the most outrageous version being that he was an illegitimate child.

Jiang Xun was somewhat frightened when he saw it.

You dare to make this up, but I don't dare to listen.

As if it had been planned in advance, the momentum on Weibo suddenly surged.

Just like a candlestick chart that's consolidating at a high level, suddenly a thick, strong red bullish candlestick appears, shooting straight to the top.

"Mr. Zhang, did you orchestrate this surge of activity on Weibo?"

With an awkward smile, Mr. Zhang said, "I don't have that kind of ability. Let alone the official Weibo accounts of other places, I can't even control the ones in Sichuan."

Jiang Xun nodded, his expression unchanged.

He remembered that when Ding Zhen first became popular, after a few days of hype, a bunch of official accounts stepped in to promote her.

After thinking for a moment, Mr. Zhang came up with a reasonable explanation and said it aloud: "Tourism is facing difficulties in many places now, and there are limited ways to promote it. Just think of it as a marketing model—the internet plus tourism."

"It's difficult, it's difficult." Jiang Xun nodded.

The first to speak out was XZ Culture & Tourism:

#JiangXun##XZWaitingForYou#

"Jiang Xun's most desired destination is LS! We're waiting for you in XZ, the Potala Palace, Namtso Lake, Mount Everest... all are waiting for you!"

The accompanying pictures are scenic views of the three major scenic areas in XZ, with a photo of Jiang Xun sandwiched in the middle.

Next came Sichuan's cultural tourism, which lagged behind:

#JiangXun##JiangXun is not XiaoZ#

"Actually, Jiang Xun is in Sichuan!!! He's a Tibetan young man from Xinlong County, Ganzi Prefecture, Sichuan Province. His hometown boasts famous mountains like Hongshan, Cuoka Lake, and Kawalori Snow Mountain... Welcome everyone to visit Ganzi, Sichuan!"

The designs are identical: several landscape photos are interspersed with a close-up of Jiang Xun's headshot.

Shandong Culture and Tourism:

#JiangXun##HospitableShandong#

"Jiang Xun! The hospitality of Shandong will surely make you forget all your troubles! We have Mount Tai, the most revered of the Five Sacred Mountains; Mount Lao, the first mountain by the sea; Mount Meng, a UNESCO Global Geopark; and the hometown of Confucius and Mencius, the birthplace of the Water Margin... Climb Mount Tai, walk along the Yellow River, tour the coast, and reach sacred places—this is Shandong! Jiang Xun, I'm waiting for you in Shandong!"

The accompanying photos show sunrise at Mount Tai, sea of ​​clouds at Mount Lao, the Confucius Temple, Confucius Cemetery, and the Yellow River estuary...

unstoppable.

Qinghai, Xinjiang, Yunnan... cultural and tourism enterprises from all over the country have jumped on the bandwagon, regardless of where Jiang Xun is from, and simply linking the local scenery with his name.

"Hehehe..." Mr. Zhang couldn't help but laugh out loud as he looked at the commotion online.

"Mr. Zhang, are you alright?" Jiang Xun asked worriedly.

Mr. Zhang waved his hand, but he couldn't help feeling excited just thinking that Jiang Xun was a member of Xinlong.

"I thought of something happy."

.........

As the momentum grew, Xinlong Tourism Investment was extremely busy.

The staff specially cleared out a larger office and rearranged it, zooming out the camera to ensure that the entire row of people in front could be captured in the shot.

A nameplate was placed on the table.

In the very center are the names of the local leaders of Ganzi, followed by Jiang Xun, and then General Manager Zhang's name is further down the list.

They clearly treated this live stream as a purely official event.

In the afternoon, several cars drove into the entrance of the Tourism Investment Group, all of them black Hongqi cars with two small red flags stuck on the front.

General Manager Zhang led most of the travel investment team out to greet them.

Xiao Tian stood next to Jiang Xun.

She then realized that Jiang Xun actually had two faces, which he switched with ease.

When he's with familiar people, he's more willing to show his casual side;

In front of outsiders, he can be the clean and innocent figure they imagine.

"Hello, boss."

"Hello, Xiao Jiang." The middle-aged man patted Jiang Xun's hand, his tone full of praise. "You are a hero of Ganzi, and also a hero of Xinlong. Keep up the good work!"

"Rest assured, leaders, it is my duty to promote our hometown."

"Read more books and never stop learning," the middle-aged man encouraged before stepping into the building.

……

The live stream is about to begin.

Everyone is in position.

Several leaders were wearing the same style of executive jacket, and there were bottled water bottles with the Xinlong Tourism Investment logo on the table.

Jiang Xun and Xiao Tian, ​​dressed in Tibetan clothing, sat side by side on the side.

"I'm a little nervous," Xiaotian whispered to Jiang Xun, tilting her head.

"Don't worry, the haters are probably all criticizing me, not you."

Xiao Tian admired Jiang Xun's strong heart, but also felt a little sorry for him.

Jiang Xun is such a good person, yet he still gets criticized.

She couldn't help but sigh.

"What are they attacking me for?"

"Um... illiterate."

Jiang Xun smiled faintly: "This is actually called stating the facts."

Xiao Tian chuckled and shrugged.

She didn't think Jiang Xun was illiterate.

He knows so much, which is obviously not something that can be learned through compulsory education. He must love learning, but he just hasn't had the opportunity.

"Comrade Jiang, I heard you don't want to join the travel investment company?" The middle-aged man next to Jiang Xun unscrewed the bottle of mineral water on the table, took a sip, and said to Jiang Xun.

"Boss, I still prefer a bit more freedom," Jiang Xun replied matter-of-factly.

"That's good. As long as you have a heart to promote your hometown, it doesn't matter where you are. But you still need to keep yourself clean and upright," the middle-aged man paused, then continued, "Now that you are serving as Xinlong's tourism ambassador, netizens will still see you as an official spokesperson."

Jiang Xun nodded to indicate that he understood.

"If you keep your hometown in your heart, your hometown will keep you in its heart. In the future, you can show your face more in national-level projects and platforms. Don't be eager for quick success and instant benefits."

"Thank you for your concern, I will."

……

Tonight's live stream schedule is simple: everyone can enjoy a short video together, then chat with viewers and promote the upcoming Xinlong Horse Racing Festival.

At 6:30 p.m., "Jiang Xun and Xin Long" was officially launched.

It was simultaneously launched on multiple platforms including Sichuan TV, Douyin, Weibo, and Bilibili.

Several accounts, including Sichuan Culture and Tourism, Ganzi Culture and Tourism, and Xinlong Tourism Investment, also set up their equipment and pointed their cameras at Jiang Xun.

The middle-aged man sitting in the middle glanced at his watch and said, "Let's begin."

Several live streams opened instantly, and netizens flooded in like a tidal wave.

Douyin shifted its traffic to these channels, and even with the significant diversion of viewers, the number of viewers in several live streams exceeded 100,000 within just a few minutes, with the largest, Sichuan Culture and Tourism, being the first to surpass 200,000.