Who taught you to be a celebrity like this?

21. S-level publicity and promotion

"Xiran, come out and watch TV for a while!"

"I'm not watching!"

"How about we go see a movie?"

"I'm not going!"

With no sign of the tightly closed door opening, Li Ye had no choice but to give up in disappointment.

Back in the Starry Night, he wanted to hear Li Xiran call out "Brother" more clearly.

Ding Yan watched this scene with a dazed look in her mind, as if she had returned to many years ago.

Ding--

ding ding ding-

Her phone kept beeping with new messages.

Li Ye's performance in the recording studio and the quality of his rendition of "The Ordinary Road" spread quickly and became well-known within Fanxing Entertainment.

Faced with the concern and congratulations from colleagues and artists, Ding Yan couldn't help but feel proud for Li Ye, but she was mostly calm.

Even though she had just received a call from Chen Yusheng saying that they could start discussing the details of their collaboration.

At this moment, she felt peaceful and relaxed, and just wanted to tell her sister-in-law that Xiaoye was doing well and was very successful.

......

"Xiran, up so early?"

In the morning, when Li Ye returned from his run, he saw Li Xiran sitting on the sofa reading a book seriously, and just like yesterday, she had already changed into her clothes to go out.

"Hmm." Li Xiran nodded lightly.

Li Ye smiled, looking rather arrogant.

After showering and changing his clothes, Li Ye returned to his room to practice his singing, as it was still early.

Not long after, Ding Yan finished tidying up and left the room.

When Li Xiran saw her mother come out, she sprang up from the sofa with a whoosh.

Before she could even speak, Ding Yan knew what her daughter wanted to do: "I'm not going to the company right now."

The collaboration between Li Ye's studio and Fanxing is a done deal. The next step is to discuss how many shares Fanxing will take and how many resources it will provide.

This requires protracted negotiations; it can't be rushed.

Today, Ding Yan plans to meet with a lawyer to understand the details that need to be paid attention to when cooperating with the studio.

"So you didn't go back to the company all day?" Li Xiran pouted.

Ding Yan smiled slightly: "If you want to go, why don't you ask your brother? What, are you shy?"

"mom!"

Li Xiran shifted her body. Yesterday, the atmosphere suddenly became right, but she hadn't completely adjusted psychologically yet.

Especially when she thought about how she cried and threw herself into Li Ye's arms yesterday, Li Xiran's earlobes felt like they were burning.

Ding Yan patted her head, smiled, and walked out of the house, leaving Li Xiran to stomp her feet at home.

Li Xiran sat back down on the sofa, a book beside her, and listened intently to the sounds coming from Li Ye's room.

After a long wait, Li Ye finally came out of the room. Li Xiran quickly picked up her book, her eyebrows furrowed, and she pretended to be deep in thought.

"Xiran, I'm going out now. Be careful at home."

However, it seemed that Li Ye had no intention of bringing Li Xiran along.

Seeing Li Ye put on his shoes, get up and open the door, Li Xiran couldn't sit still and jumped up again.

Just then, Li Ye suddenly turned around, and Li Xiran, caught red-handed, had her cheeks burning red instantly.

"Wow! You're bullying me!" Li Xiran cried out in distress.

Li Ye was stunned. Was this some kind of cheating?

......

"Teacher Zhang, do you have any autographed albums or anything like that by Chung Manyue?"

Li Ye brought Li Xiran, whose mouth could hold an oil bottle, to Fanxing.

Zhang Xiaoqi knew what had happened at a glance. He smiled and went to the cabinet in the corner to find a CD, which he handed to Li Xiran: "There's one left."

Only after Li Ye nodded did Li Xiran happily accept the gift, saying sweetly, "Thank you, Teacher Zhang."

After calming Li Xiran down, Li Ye began his work.

Yesterday, he found his rhythm during the first audition, so the recording went very smoothly. In less than two hours, Li Ye recorded a version that both he and Zhang Xiaoqi were very satisfied with.

"Teacher Zhang, let me treat you to a meal."

It was lunchtime when Li Ye extended an invitation.

"No need for you to treat us, someone is treating us to dinner today."

Zhang Xiaoqi looked towards the door and smiled, "See, speak of the devil and he appears."

Upon receiving the message that Zhang Xiaoqi had finished recording, Chen Yusheng rushed over from his office, greeting Li Ye with a smile: "A-Ye, nice to meet you for the first time."

"Hello, Mr. Chen." Li Ye had seen Chen Yusheng's photo at Liu Yufen's house.

"No need to call me President Chen. My mom likes you a lot. If you don't mind, just call me Brother Sheng."

"Okay, Brother Sheng."

Li Ye readily agreed with good advice, and because of Liu Yufen, he had a good impression of Chen Yusheng.

Afterwards, the group drove to a nearby restaurant.

Ding Yan arrived shortly afterward.

At first, the conversation at the dinner table was just casual chatter. Only after everyone had eaten and drunk their fill did they begin to talk about serious business.

Chen Yusheng asked, "What are your specific demands?"

Li Ye hesitated for a moment, then looked at his aunt.

Aside from independence, he doesn't seem to have any other demands.

"Summer Surf Shop" is about to start filming, so I probably won't make it in time.

After considering it for a moment, Ding Yan said, "Xiao Ye's demands are not many. Independence is the first point, followed by some high-quality variety show resources in the future, and we hope you can help us secure them. Also, in the early stages, we need to take on the production and promotion of Li Ye's songs."

Chen Yusheng fell into thought.

These demands were indeed few and within expectations, and there were no requests regarding maintaining Li Ye's exposure or commercial endorsements.

But it's not exactly simple either.

High-quality variety show resources, how high-quality are they?

For some top-tier variety shows, being a guest is fine, but if you want to be a regular cast member, Li Ye's own fame and status cannot keep up.

Having worked together for many years, Chen Yusheng understood Ding Yan's character; she wasn't someone who indulged in unrealistic fantasies.

"Everything else is fine, the main problem is the song's promotion."

After a long pause, Chen Yusheng spoke up: "This time, Fanxing can provide S-level promotional resources, but we'll need to see how the song's quality holds up. After all, even Chung Manyue had to go through this process when releasing her song."

"Top-of-the-line S-Class?"

"Ding Yan, you know this is impossible."

Chen Yusheng shook his head helplessly. Ding Yan calmly said, "President Chen, Li Ye's cooperation with Fanxing is mutually beneficial. His need for resources isn't that high, and Fanxing's investment in Li Ye is definitely a case of small investment yielding big returns. The subsequent evaluation is fine, but doesn't 'The Ordinary Road' deserve a top-tier promotion?"

The two began to haggle.

Zhang Xiaoqi then explained to Li Ye and Li Xiran, who were increasingly confused: "The distribution and promotion resources are similar to the grading of film and television production. I won't talk about the low-end ones. The top-tier A-level is about 600,000, and above 800,000 is the S-level. As for the top-tier S-level, anything above 1.5 million is considered. The highest amount ever spent in the industry was 5 million."

Li Ye asked in surprise, "A song? Just for publicity?"

"Yeah, it didn't end up being smashed. It just happened at the beginning of the year." Zhang Xiaoqi couldn't help but laugh when he talked about it.

Li Ye was a little curious: "Who is it?"

"Gu Xiaoyu".

Upon hearing the name Zhang Xiaoqi utter, Li Xiran instantly became excited: "Gu Xiaoyu! Her dramas are so good, I love her so much!"

Li Ye had heard of the name but didn't know much about it. After doing some mental calculations, he exclaimed in surprise, "If a single song can cost hundreds of thousands for promotion, then an album must cost tens of millions!"

"How is that possible?"

Zhang Xiaoqi shook his head: "An album has its own strategy, and the budget will definitely be higher, but it won't be that outrageous. Generally speaking, it's equivalent to the cost of two or three singles."

He paused, glanced at Chen Yusheng and Ding Yan who were still struggling, and whispered to Li Ye, "Fanxing didn't spend much money on this song. If your aunt can hold on, she might be able to give 'The Ordinary Road' a top-tier version."

Li Ye didn't feel much about it at first, but he quickly realized that Teacher Zhang seemed to be giving him a hint.

……

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