Who taught you to be a celebrity like this?

"Coach, did you get the inspiration for 'The Ordinary Road' while surfing?"

"Coach, coach, if I sign up for two more lessons, can I hear you sing tonight?"

"Actually, I'm not here to learn surfing. I'm a photographer. Your surfing is so cool, can you show me?"

"Coach, could you sing 'The Ordinary Road' while you're surfing later?"

"..."

The guests I met this morning were not by chance.

The power of combining "The Ordinary Road" with short videos far exceeded Li Ye's expectations.

Almost all the customers today came specifically for him.

I don't know if it was because the story of his early morning surfing had spread, but many dark-skinned ronin came to watch him teach.

Li Ye even had a feeling that there was no one in the entire Riyue Bay who didn't know him.

As the number of onlookers increased, the recording of the program was interrupted multiple times.

The production team was short-staffed and had to seek help from the local cultural and tourism department to maintain order on site.

Faced with this situation, Li Ye, who had initially greeted everyone with a smile, no longer dared to interact with the onlookers.

The other members smiled broadly, genuinely happy for Li Ye.

Of course, except for Wang Haoyang.

He worked hard for several years before finally gaining fans and popularity, but this newcomer who posed no threat to him became so popular overnight.

What he found even more unacceptable was that his agency boss actually called him specifically to ask him to cultivate a good relationship with Li Ye and try to bring Li Ye to the company.

Li Ye's sudden rise to fame completely surprised the production team, and even Liu Zhiyuan, who had placed his bets on him, couldn't quite understand it.

The show has been filming for three days now, and this problem has never occurred before.

Could it be that Li Ye became more famous than Gu Xiaoyu and Wang Haoyang overnight?

This is simply impossible.

To find out what was going on, Liu Zhiyuan asked several people, including a tanned ronin and someone who looked like a traveler.

He finally got an answer he thought was impossible from the beginning—in Riyue Bay, Li Ye really was more famous than Gu Xiaoyu and Wang Haoyang!

Or rather, Li Ye is very well-known in all surfing spots in China.

Several surfers said that their social media feeds were flooded with Li Ye's video, and many friends who had never surfed before were asking them how long it would take to practice and become as cool as Li Ye.

The passengers had all seen Li Ye's video and, having heard that he was there, came to check it out.

As for Gu Xiaoyu and Wang Haoyang, some passersby liked them, but in this place, they were still not as attractive as Li Ye.

Liu Zhiyuan summarized it.

First, it's a novelty. Li Ye became an instant hit as a newcomer, which makes it hard not to be curious.

Secondly, "freedom." Most people, especially young people, yearn for poetry, distant places, and freedom.

Especially in tourist destinations like Riyue Bay.

Li Ye's surfing video, besides being cool and handsome, also presented the beauty that most people yearn for.

Another equally important point is that the song is good.

Even Liu Zhiyuan listened to it several times before going to bed last night.

Liu Zhiyuan had no idea that his own summary and the analysis of major brokerage companies in the industry regarding why Li Ye became an overnight sensation were almost identical.

All he knew was that this was an opportunity, a chance for the show to go viral.

Li Ye's overnight fame was due to a combination of factors.

One very important and obvious point is that Li Ye surfs in a cool and stylish way.

This is simply a godsend for "Summer Surf Shop"!

Other guests, especially Gu Xiaoyu and Wang Haoyang, are very popular, but they can only ensure the show's basic audience, and the target audience remains within the expected range.

Besides their existing fans, they also attract people who already enjoy watching dramas and variety shows.

But Li Ye is different. He has become incredibly popular, sparking interest in surfing in countless people.

"It would be a real shame to miss out on this wave of traffic."

Liu Zhiyuan glanced at Li Ye, who was demonstrating the moves to guests on the beach not far away, and began to consider the possibility of broadcasting it ahead of schedule.

Just then, a staff member approached Liu Zhiyuan with a cell phone: "Director Liu, it's President Pang's phone call."

Mr. Pang is Huang's superior and also the vice president and chief operating officer of iQiyi Video, responsible for tasks including scheduling film and television dramas and variety shows.

Liu Zhiyuan had a guess in his mind, and sure enough, President Pang was also concerned about the program airing ahead of schedule.

This is normal. Nobody knows how long Li Ye's popularity will last, so why not take advantage of it as soon as possible?

......

In the evening, warm yellow ambient lights were hung around the courtyard, and a salty sea breeze blew by.

"Li Ye, you really became an overnight sensation." Sun Hui took a sip of beer and couldn't help but click his tongue as he recalled the scene from earlier that day.

Having been in the industry for so many years, Sun Hui has seen many overnight sensations, but this is the first time he has seen someone like Li Ye transition from online to offline so quickly.

Two days ago, Li Ye swaggered down the street, and nobody recognized him. At most, people would glance at him a couple of times because he was handsome.

Today it felt like a fan meeting, as if everyone from the entire Riyue Bay had come to see him.

Fang Xueying agreed, "That's an exaggeration. Nobody recognized Aye on the street yesterday. Xiaoyu and I even comforted him."

Just as Li Ye was about to say something, he inadvertently noticed that Gu Xiaoyu was staring at him again, her eyes filled with a hint of mockery, as if to say, "Laugh, laugh now."

"Why are you staring at me like that!" Li Ye said, annoyed.

Gu Xiaoyu raised her chin, put her hands on her hips, and said with a touch of cute mischief, "How would you know I'm looking at you if you're not looking at me?"

For some reason, she always liked to tease Li Ye, and she found Li Ye's reactions very interesting.

Gu Xiaoyu felt this was also "revenge," to see if Li Ye would dare to hug her or touch her head again!

It's started again.

Seeing the two bickering like elementary school students, Wang Haoyang felt a deep bitterness and desolation in his heart.

How can he win back his partner?

How can he maintain a good relationship with the person who stole his partner?

Boss, this question is too hard, I really don't know how to do it!

Just then, someone from the production crew came over and called Li Ye.

"Li Ye, this is Liang Xiaochuan from Explorer, Mr. Liang..." Producer Huang introduced the person next to him.

Liang Xiaochuan got straight to the point, explaining his purpose and offering an extremely lucrative endorsement contract.

Producer Huang couldn't help but smile.

The brand gains traffic and exposure, the program team receives an additional sponsorship, and Li Ye also receives a substantial endorsement fee—a simple and clear win-win cooperation.

However, after a moment's thought, Li Ye shook his head and declined, saying, "I'm sorry, Mr. Liang, I'm not considering cooperation."