Huayu: I was immediately ensnared by Jing Tian as soon as I entered the industry.

Zhao Xue is a real estate saleswoman who faces all sorts of difficult clients every day. After get off work, she drags her exhausted body back to her cramped rented room.

She casually tossed her high heels, which she had worn all day, onto the floor and lay languidly on the sofa.

Enjoying a rare moment of peace.

Zhao Xue looked at the ceiling, thinking about her dull and boring life. If she could live her life again, she would definitely study hard and get into a good university.

"Professor's videos should be updated by now!"

She scrambled to her feet, ran barefoot into the bedroom, and came out carrying her laptop.

Surfing the internet and watching prank videos allows her to temporarily forget about her annoying work.

I sat cross-legged on the sofa, opened the Tudou video website, which had a lot of parody videos of "Red Cliff Part I" as well as celebrity gossip news.

"Red Cliff: The College Girl-Chasing Edition - Xiao Ming's Girl-Chasing Story"

"Red Cliff: The Chinese National Football Team Version"

"Carina Lau and Tony Leung held their wedding in Bhutan, and Hu Jun attended the ceremony."

"Ma Yili is about to give birth, and her husband Wen Zhang is by her side taking good care of her."

"..."

Zhao Xue watched the series of spoof videos and celebrity gossip with great interest.

She saw a very attractive headline.

"A seventy-year-old grandmother transforms into a twenty-year-old blossoming young woman; her splendid second life begins!"

Zhao Xue thought it was a prank video and clicked play directly.

The screen was black, then a vulgar curse was heard before the screen gradually lit up.

The first scene shows Song Dandan, who plays the elderly Shen Mengjun, complaining about her unfilial son.

Upon seeing this well-known comedy queen, Zhao Xue became interested and stared intently at the screen.

The scene shifts to her having escaped from the nursing home and being drawn to a mysterious photo studio by its slogan.

"Give you back your youth!"

Song Dan went in alone wanting to have a portrait taken for her funeral, and scoffed at the photographer's claim that it would make her look fifty years younger.

With a "click," the flash went off, and the image appeared, showing a younger version of Jia Lin.

After a 06-second trailer, movie information scrolls out.

"【Back to Youth】is coming soon, stay tuned!"

"A film directed by Wang Xuan!"

Starring: Song Danshan, Ge You, Jia Lin...

When Zhao Xue saw the cast list, she had already decided that she would definitely go to support the movie when it was released.

The next day, a real estate company.

After finishing the morning meeting, Zhao Xue pulled a few close colleagues aside and shared the video she had seen the night before.

"Hu Jun is really bold. He actually dared to go to his rumored girlfriend's wedding."

"That's nothing. Tony Leung also invited Maggie Cheung, but she was too shy and declined."

"Hey, let me tell you, I saw an interesting movie trailer, starring Song Dan alone..." Zhao Xue shared.

"I've seen the trailer too. Ge You is in the cast. I'm going to see the movie when it comes out," said my colleague Li Wei.

"Okay, let's go together then."

···

Xuancheng Film and Television Company, Conference Room.

Wang Xuan sat in the main seat, seemingly lost in thought with his eyes unfocused, but the constant tapping of his fingers on the table proved that he was not as relaxed as he appeared.

If the online viewership of the trailer for "Back to Youth" is not ideal, we'll have to change our strategy.

"They're out, they're out."

The assistant's exclamation broke the silence in the meeting room:

"Boss, Youku, Tudou, 6rooms, Sohu... all sent me emails."

The assistant loudly reported the data:

"Youku had 3.2 million views in 24 hours, Tudou had 256 million, and 6rooms had 205 million..."

Wang Xuan was fairly satisfied with the data the trailer received on various platforms, considering it was only 60 seconds long and Ge You didn't even appear.

"Let's coordinate with China Film Group and release the second trailer next week."

Wang Xuan instructed his assistant that if the results were good, they should continue investing, as the film's publicity budget was sufficient.

Competition on the internet is fierce these days. Platforms are offering very low prices to merchants, all trying to squeeze out their competitors.

This is why Wang Xuan chose to launch a large-scale campaign online.

At the same time, he is considering setting up an online propaganda department.

With the maturity of the Internet, it is necessary to plan ahead.

Instruct the assistant to continue recruiting.

···

Meanwhile, the post-production of "Back to Youth" has been completed.

The people from China Film Group took the copy and were in charge of the review process.

Three days later, I received notification that the film had passed censorship.

Wang Xuan went to China Film Group and finalized the release date.

"Manager Shi, let's set it for the 3rd. There are no big films competing with it at the same time."

"Alright, then it's up to you."

Shi Dongmin rubbed his temples. When the boss is in a bad mood, his life as a subordinate is not easy either.

"Compared to other films that have already been scheduled for release, we are a surprise release. If the movie is not good, we will probably be criticized."

"We've come this far, let the market decide."

Wang Xuan ignored the pressure from Shi Dongmin. The movie was released so early, and no one knew whether the audience would like it.

"Online promotion has been effective, but we can't neglect traditional print media and television stations. This is where China Film Group will make arrangements."

"Yes, I will pass the message on."

With Shi Dongmin's assurance, Wang Xuan left China Film Group and began recruiting actors for the promotional period.

On the 25th, the second trailer was released on major websites.

The younger version of Shen Mengjun still retains the habits of an elderly person in her speech, mannerisms, and catchphrases.

As she gradually adapted to her youthful body, she joined a rock band and attracted the attention of handsome men.

Ge You's appearance was also inherently humorous.

The short, one-and-a-half-minute trailer is full of hilarious moments.

On the 26th, all the actors except Ge You, who had joined the cast, gathered together.

Wang Xuan was a little disappointed that the award-winning actor was absent from the promotional event, and he brought his entourage to accept interviews from the media and television stations.

China Film Group arranged numerous interviews, and they kept meeting with the media and going into the studio.

Faced with tricky questions, Song Dandan, the queen of comedy sketches, took the initiative and answered them flawlessly.

In her words: Why make things difficult for these young people!

"Director Wang, will you continue acting in the future? Or do you plan to pursue a career as a director?"

"Acting and directing are not mutually exclusive; there are many excellent filmmakers in China who direct and act in their own films."

"Director Wang, why are the scopes of your scripts so vast? Last time it was 'Buried,' and this time it's 'Back to Youth'..."

"Maybe I'm just prone to overthinking. My thoughts wander a lot. I think about it when I can't sleep, or when I see the news..."

After several days of non-stop work, this was the first time Wang Xuan, the Berlin Film Festival Best Actor and newly minted director, had been interviewed in China.

Faced with a variety of questions from reporters, he had to fabricate countless stories to evade them.

On the other hand, "Perfect Couple" is also being heavily promoted, and it's also a comedy.

It shares the same theme as "Back to Youth".

However, one is a period drama and the other is a modern drama.

It all depends on the audience's choice.