Rebirth 02, the Celestial Being Told Me to Stop Pretending

Thank you symyt and 神無夜月 for the monthly tickets!

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After hearing the boss's explanation, everyone nodded, and some even flattered him.

"President Lu has great foresight."

"What about the product features?" asked Xiao Liu, another member of the technology team.

"I designed four architectures."

Lu Chen walked to the whiteboard and drew four squares on it.

"The first part is the basic modules: visitors, friends, messages, comments, and categories."

"The second part is the value-added module. This includes photo albums, music, podcasts, and blogger Q&A."

"The third section is the activity module. This includes my record, the love relay baton, the public welfare relay baton, the blessing map, and the college entrance examination cheering station, etc."

"The fourth section is the customizable content module. Users can add announcements and friend links themselves. Log in to your blog account, go to page settings, add a list component, fill in the link, and save. It offers a high degree of freedom."

Chen Ming raised his hand: "Is there a word limit for a single article?"

"Twenty thousand characters, including code, punctuation, colors, font size, images, spaces, everything."

"Is there any explanation for the purpose of that blog?" another programmer asked.

"Socializing," Lu Chen said.

"It's about letting friends and strangers know about your latest updates and life. You write things, friends read them, leave comments, and visit your page. It's a cycle."

"Celebrity endorsements attract traffic, but user retention is the key."

He drew a circle on the whiteboard.

"Therefore, we need an points system and a ranking system."

"Points are a recognition and reward for users' efforts. You get one point for logging into your blog in a day, two points for publishing an article in a day, two points for posting a comment in a day, and so on."

"So, to emphasize, a blog is not about writing a diary; it's about social interaction."

"Follow-up mechanism = customer loyalty".

"What about the ranking system? Is it like that of penguins?"

"No, the level is a comprehensive reflection of a user's influence on the blog. For now, it's converted based on the number of visits to the personal blog; users with more visits have a higher level."

"Simply put, the more traffic a blogger has, the higher their level, and the more awesome that blogger is."

Chen Ming closed his notebook and scratched his neck.

"Mr. Lu, this thing is so novel, it's bound to be addictive, isn't it?"

"Yes, that's what we need to do to get them addicted," Lu Chen put down his marker. "The moat of a blog isn't technology, it's stickiness. The longer users stay, the less they want to leave."

"Furthermore, the next step in the blog's plan is blog 2.0, which I call microblog."

This is what's truly addictive.

"Simply put, Weibo is a blog on mobile devices. Smartphones are too small right now, so we'll talk about that later. Just prepare in advance."

After the meeting, Li Lu opened her notebook.

"Mr. Lu, this is a list of celebrities I just compiled for inviting them to join. Please take a look."

Lu Chen took it and glanced at it.

The list included the names of many celebrities, with Liu Yifei prominently listed first.

"How did you choose?"

"Positive image, existing fan base, and potential collaboration or cooperation with the company."

Lu Chen nodded.

"Are there any artists from the Huayi School?"

"We are not with Huayi..."

Lu Chen tapped his laptop.

"Business is business. You should invite people, but only a few top figures."

"Okay, I understand."

"Have you thought about how to invite me?"

Li Lu turned to the next page, which read, "Helping celebrities solidify their fan base and increase fan loyalty."

Lu Chen couldn't help but glance at this assistant, or rather, the general manager's assistant.

Indeed, they are very professional.

"The idea is correct, but we can add one more point."

"Add what?"

"Enhance personal influence."

Li Lu felt enlightened after listening.

Yes, having another channel to voice your opinions naturally increases your influence, doesn't it?

Li Lu nodded, turned around and walked out.

The next morning, when Li Lu arrived, Liu Yifei was having a magazine photoshoot.

"Yifei." Li Lu waited until she finished taking pictures before going over to greet her.

"Sister Li." Liu Yifei's expression relaxed a little when she saw her.

She hadn't known Li Lu for long, but Li Lu was efficient and clean, and Liu Yifei had a good impression of her.

"President Lu asked me to come to you, wanting you to open an account on the blog at Coordinates."

"blog?"

"The blog that President Lu mentioned at the last meeting is a blog, an online journal."

Liu Yifei thought for a moment: "What should I write?"

"Anything. What you ate today, what you saw, what you thought about. Anything is fine."

"Nobody watches this, right? Who cares about this?"

"Definitely," Li Lu said. "Your fans will watch."

Liu Yifei tilted her head, "But you can't delete what I wrote."

"As long as it's not illegal, I won't delete it."

"What if I write 'I want to eat hot pot today'?"

"I won't delete it."

"Should I write 'I don't want to film today'?"

"...I personally don't recommend this, I'm afraid President Lu will be angry."

"cut."

At eight o'clock in the evening, Lu Chen sat in his office with a laptop in front of him.

The screen displays a US stock market quote page.

Li Lu knocked on the door and came in, placing a cup of tea on his table.

"Mr. Lu, do you pay attention to these things every day?"

"Um."

"Did you see Liu Yifei today?"

"We met and discussed matters related to the blog. Ms. Liu said she's going to Harbin to experience life there right away."

"Okay. Where are the others?"

"I haven't met some of them in person, but most of them have agreed to join."

"Yes, it's understandable that some people are taking a wait-and-see approach."

"We've already discussed the directors and artists signed to our company. Who should we invite next?"

"There's no need for that; other celebrities will just follow suit."

"Celebrities are human too, this is called the bandwagon effect, right?" Li Lu added with a smile.

"That's right."

Li Lu stared at the fluctuating numbers on the screen and silently memorized the name of each stock.

Lu Chen picked up his phone and dialed a number.

The phone rang three times before being answered.

"elder brother."

"Little brother." Zhang Guorong's voice came from the other end of the phone, with a slight Cantonese accent at the end.

"Why are you calling so late?"

"I've created a blog platform and would like to invite you to join."

"blog?"

"It's about writing a diary online. What would you like to write about?"

"My handwriting is bad."

"No need to write it by hand, or you can send a photo."

"No problem, when?"

"It will be online soon, and I'll let you know when it's online."

After hanging up the phone, Lu Chen leaned back in his chair and rubbed his temples.

Li Lu was still standing beside her.

"Mr. Lu, who did you just call?"

"My elder brother is Zhang Guorong."

Li Lu's expression finally changed a little.

"Does he have a blog?"

"You're right here listening to my phone call, aren't you?"

"I...I never expected that I would be a fan of Leslie Cheung's songs."

Inviting Zhang Guorong to join the blog was part of Lu Chen's follow-up plan for his trip to Hong Kong.

Zhang Guorong held a high position in Hong Kong, but his influence in mainland China was equally significant.

With his massive fan base in mainland China, he is the best candidate for a blog launch.