I just want to sell products, but you're forcing me to perform talents.

Early in the morning on the sixth day of the Lunar New Year.

Autumn's mother, dressed in a bright red cheongsam, and Ye Xian, dressed in a white shirt, stood in front of the newly renovated convenience store and lit ten thousand red firecrackers.

Setting off firecrackers for a business opening is a traditional custom that has been practiced in the Tang Dynasty since ancient times.

Although Qiu Qing, the lucky charm, brought Ye Xian an income of 3671 yuan yesterday, Ye Xian has spent another 4550 yuan these past few days buying seafood, refueling his car, paying tolls, buying firecrackers, and purchasing goods today.

In other words, Ye Xian only had 769.5 yuan left in cash.

With that little money, I only dared to buy a 10,000-shot one.

I don't even dare to buy fireworks.

Listening to the continuous sounds of fireworks and firecrackers from his neighbors in the distance, Ye Xian touched his nose.

"Ten thousand shots is quite auspicious."

Aunt Qiu didn't care how many firecrackers went off; she only cared about one thing: "Ye Xian, shouldn't we be doing a live stream today?"

"Yes, Auntie, if you want to watch, you should go back and rest first. There's nothing to do during the day, and the live stream will be from 8 pm to 11 pm, three hours."

"So late?"

Qiu's mother was a little surprised, as she usually went to bed early, around 11 p.m.

"Well, Auntie, you don't need to follow the whole thing. Once the broadcast starts, there's basically nothing else to do, and you can go back to sleep anytime. The broadcast time can actually be quite flexible; it can be during the day too, but we need to tailor our broadcast time to our customer profile."

"Most of our customers are young people now, with a male-to-female ratio of 4:6. So if we do live streams during the day, they don't have time to watch. They only become more free and excited after 8 p.m.."

"This time period is also the golden time when the number of live streamers is the highest and the competition for traffic is the most intense. At this time, it all depends on your skills, and of course, a little bit of luck is also needed."

"Actually, there's another way to broadcast, which is from 5 a.m. to 9 a.m., or from 11 a.m. to 2 p.m. These two time periods have low traffic, but high conversion rates. However, I don't really like these two time periods because they're not customer-friendly."

……

"Is there really so much to learn about live streaming?"

Autumn's mother's eyes gradually lit up: "I see those live streams are all buzzing with excitement, do you want me to shout a few times for you?"

"No, no!"

Ye Xian quickly shook his head: "I don't do that kind of live streaming. It doesn't need to be so lively. Those kinds of live streaming rooms with back-and-forth and cooperation require professional operation teams. We're just selling one product, so we don't need to play so many tricks."

"What about the kind of on-site bargaining where the boss's face turns black? Do you want me to pretend to be a distillery owner's wife for you?" Qiu's mother was still a little excited.

"That's all scripted!"

Ye Xian laughed and said, "Once the product range becomes rich enough, you can use this method. You can easily say, 'I'll cut the price down by X amount,' and then the boss or assistant will come out and say no, grabbing your arm and clinging to your leg, saying that you can't lower the price any further."

"This kind of approach worked a few years ago, but in recent years only low-end products are still using it. Better live streaming rooms no longer use it."

Autumn's mother nodded: "So there are so many intricacies involved. No wonder I couldn't help but place orders every time before; it was all an act."

"Live streaming is all about creating a shopping atmosphere. When the host is passionate, passersby will naturally stop and make a purchase. If we, as the host, can convey our emotions to the other party, then a sale will naturally be made, and vice versa."

"Many live-streaming rooms don't generate much sales, largely because the hosts get tired. They keep repeating the same lines over and over, which leads to fatigue. You might not feel it yourself, but customers will. If customers aren't emotionally engaged, they naturally won't place an order."

Ye Xian patiently explained to Qiu's mother that since he had decided to involve her in the work of short videos and live streaming, there were many things that needed to be explained to her. Otherwise, one day while he was live streaming, she would suddenly yell at him.

That scene was absolutely beautiful!

"So, if you put it that way, if we only sell one type of alcohol, won't it be difficult to evoke emotions and easy to get tired of it?"

As expected of a teacher, Qiu's mother immediately found the key.

"That's right. This kind of live streaming is the most difficult to do and the hardest to close deals with, so we can't follow the conventional approach. We have to keep testing several different methods, and we'll stick to whichever one our customers accept and like."

"Trial and error is something every live streaming account has to do. Try and make mistakes during the live stream, review and summarize after the live stream, then live stream again, and try and make mistakes again. Through repeated trial and error, you can find the style that best suits your live streaming room. This process may take some time."

Ye Xian was also unsure about tonight's live stream, as he wasn't sure what style he should adopt. However, based on his years of experience, less gimmicks and more sincerity was the best approach.

"Then I'll make you lunch later, and then go back to rest. Tonight, let me see how a live stream works."

Autumn's mother casually picked up a rag and began cleaning the convenience store.

Ye Xian had intended to say he would come himself, but by then the guests had already started arriving.

The sixth day of the Lunar New Year is different; as soon as firecrackers are set off, business comes in.

After a busy morning, selling over 500 yuan worth of goods, Ye Xian finally had time to check the backstage area.

The first short video has been viewed 237821 times.

The second short video has been viewed 96529 times.

The third short video has been viewed 41353 times.

The fourth short video has been viewed 23262 times.

Total views: 398965

Total likes: 16358

Number of followers: 7979

The number of users who used the music "Take Me to Find Nightlife" is 72383.

The music track "The Farthest Place I Can See" has been used by 6979 people.

"Take Me to Find Nightlife" ranked #21 on the music charts: #3 on the original music chart and #50 on the trending music chart.

The music is trending!

Two bottles of wine were sold.

Ye Xian clenched his fist and swung it hard. Sure enough, the data would only see a small surge after the sixth day of the Lunar New Year when people returned to work.

Holiday data is generally sluggish.

Therefore, tonight's live broadcast should not be too quiet.

Although there are many accounts with millions of followers in this other world, there have been times when only a few dozen people watched a live stream. Ye Xian believed that the persona he created should be able to attract the three types of people he wanted.

Foodies, fans of good looks, and artsy types.

Eat one, that's one.

……

After lunch, Qiu's mother went home early to sleep and prepare for the evening's live stream. Before leaving, she shipped out two bottles of wine on her way. Ye Xian, on the other hand, began to make his own preparations.

Four hours before the broadcast, Ye Xian finished editing today's short video.

Three hours before the broadcast, at 5 PM, Ye Xian released the day's short video, and live stream reservations opened at the same time.

Two hours before the live stream, Qiu's mother arrived, and the two had dinner together. Then they checked the product links in the backend to make sure everything was correct. There was only one product, but they needed to list two specifications: one bottle and one item. Ye Xian taught Qiu's mother how to display the pop-up ad during the live stream.

An hour before the broadcast, tests of sound, picture quality, and music were passed. With the help of Qiu's mother, Ye Xian did his makeup and put on his battle robe and white shirt.

Half an hour before the broadcast, Ye Xian sorted and arranged the samples and tools needed for the live broadcast; he checked the Haizhou Laojiu sample again to make sure there would be no mysterious leakage problem.

Ten minutes before the broadcast started, the official platform sent a live broadcast notification, reminding Ye Xian to start the broadcast on time.

Ye Xian was already sitting in front of the live broadcast camera.

Take a deep breath and get ready.

Backend information.

"370 people have already booked your live stream. Please get ready to go live."

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 8377 bottles.