I just want to sell products, but you're forcing me to perform talents.

"Hello everyone, I am Ye Xian, and behind me is my million-dollar wine."

"Of course, now, thanks to my tireless efforts, 23 out of 8400 bottles have been sold, leaving 8377 bottles remaining."

"Therefore, the value of one million is a little inaccurate; it should be 996863 yuan."

"To thank my friends, both old and new, for their great support, I'm going to perform a talent for you all today."

"Brother Xian, I'm ruthless and don't talk much, let's show you our talents."

The sixth day of the Lunar New Year, 20:00 PM.

Ye Xian started his broadcast on time.

Within 10 minutes of the broadcast starting, the live stream will receive its first wave of streaming.

Within 30 minutes of the live stream starting, the viewership of the live stream room determines the overall viewership.

Therefore, after Ye Xian started his broadcast, he did not warm up the audience or wait for viewers to watch, nor did he offer lucky bags. Instead, he chose to start singing right away.

"Take Me to Find Nightlife" is dedicated to everyone.

A wine bottle was used as a microphone.

GG, it's that hard!

If you're not asleep yet

If I keep chasing

If being lucid is a sin

They took the vow with them in exchange for a promise never to return.

... "

When the familiar "woo-woo-woo..." sound rang out, the number of people online at the same time in the live broadcast room quickly reached 50, and tourists and fans continued to pour in.

Two minutes into the broadcast, this is already a very high number for a new streamer who is broadcasting for the first time and has only a few thousand followers.

When a newcomer goes live for the first time, there are usually only three to five people watching at the same time, including one or two of their good friends/colleagues/bosses.

No matter how many people make reservations, not as many will actually be able to enter the live stream on time.

There are two values ​​for the number of viewers in a Kuaishou live stream: one is the total number of viewers in the live stream, which is the total streaming data provided by the platform over several hours of live streaming; the other is the peak number of concurrent viewers. This peak number of concurrent viewers is the statistical value of the number of people watching simultaneously.

The number of viewers in a live stream is further divided into those inside the live stream and those outside the live stream.

Some people watch live streams but don't click into the live stream room. This is because of personal preferences and the live stream room's lack of appeal. Therefore, in Kuaishou's judgment, the number of people in the live stream room is the most crucial factor. If people outside the live stream room don't come in, it means that the live stream room is not attractive enough.

If there are 50 people watching the live stream, then adding the people watching outside the live stream and those being pushed to the stream, the total number of viewers should have already exceeded 300.

Traffic continues to pour in.

[This humble Taoist only touches chrysanthemums: Such a shabby livestream room? Is the streamer kidding me?]

[Homework is all over the world: Pfft—host, are you really here to sell alcohol?]

[I'm not sleepy when I sleep: Ye Xian is this handsome even when he's live streaming? He definitely doesn't have any beauty filters!]

[Peeing three feet into the wind: He's half as good-looking as me! Don't be discouraged, young man!]

[Top Scorer: Finally saw the million-dollar wine! Turns out it wasn't just one bottle, but a whole bunch!]

[The cat staring blankly at the fish tank: Falsetto! The female voice in this song is actually Ye Xian himself! I finally saw it live, oh my god, a female vocal master!]

……

Five minutes after starting the broadcast, Ye Xian stopped singing, and the number of people watching the live stream at the same time had reached 83.

The live stream continued to heat up.

"Welcome everyone to the live stream. If this is your first time watching, please follow me. I'm a wine seller, cook, and sing occasionally."

Ye Xian took a sip of water and looked at the comments on the screen.

Because Ye Xian's face was magnified in the live stream as he moved closer to the screen, many fans who admired his looks immediately went wild.

[Save me first, she has a boyfriend: Are you sure you want to sell alcohol? Why not sell something else? I can do it! Really!]

[Nothing's more popular than period water: I licked it! I really licked it!]

[The Casual Ghost: My phone really has battery, it's numb!]

[Lifting my buttocks to fight: Ye Xian, are you poisonous? I'm melting.]

[Cute Machine: I'm drowning!]

……

Ye Xian ignored these fans, because the more he paid attention to them, the more excited they became. When someone asked him if he really sold alcohol, he laughed and said, "Brother Xian really does sell alcohol! As you can see, behind me is my million-dollar bottle of alcohol."

"You're asking if this wine is good? Well, I don't drink alcohol; I need to protect my voice. So, you'll know whether it's good or not once you buy it."

"Can I return it if it doesn't taste good? Guess!"

"I don't sell anything else, only alcohol, because that's all I have right now. This is a positive live stream, and I'm a respectable person. I'm warning you not to make inappropriate comments, or you'll get your stream banned!"

……

At first, Qiu's mother was a little nervous, but as she watched Ye Xian finish singing the opening song and start chatting with everyone, she gradually relaxed.

However, Qiu's mother did not forget her task and would occasionally click on the pop-up window in the background.

She clearly remembered what Ye Xian had told her.

"Never mind what I do in the live stream, Auntie, your main job is to pop up pop-ups and play the backing track for me when I need to sing."

"Our job is to sell alcohol. All the singing and chatting is to serve the purpose of selling alcohol! If we can't sell the alcohol, tonight's live stream will have been a waste."

"We've just started, so we don't need to interact yet. We can try front-end and back-end interaction after we've gotten to know each other for a while."

……

Within 8 minutes of starting the broadcast, there were 106 people watching the live stream at the same time.

Some fans who had booked the live stream began entering the live stream room.

"How old are you, streamer? I'm 20!"

"Why aren't you in school, Brother Xian? I have a story to tell. You're missing a bottle of wine, so buy this bottle of Haizhou Laojiu and listen to my story while you drink it."

"Want to see Brother Xian cook? The streamer sells alcohol. Still not enough short videos?"

"Whether your signs are on or not doesn't matter; my main job is to sell alcohol."

"Thank you all for the hearts! I never expected to receive such generous donations. How can I possibly express my gratitude?"

"No talent performance, no alcohol sales? You guys are way too materialistic! Don't push me, or I'll really escalate things!"

Ye Xian interacted with fans in the live stream with ease, repeatedly reminding them to like and follow, continuously improving retention and conversion rates.

Kuaiyin will only push traffic if there is continuous interaction from users.

How to interact?

He takes care of one, two, and three.

You need to be quick-witted, fast-handed, and even faster-talking.

I browse the comments regularly to find the most suitable answers to questions that spark discussion, while also keeping other fans in mind.

For new live streamers

No one should be neglected.

Everyone gets a share!

……

Within 10 minutes of starting the broadcast, there were 139 people watching the live stream at the same time.

The live stream started to get lively after Ye Xian said he wanted to thank everyone.

[Peeing Three Feet into the Wind: The streamer shows off his talent by drinking while doing a handstand! I'll buy your product if you can perform!]

[The Rise of Yuri: The streamer sings "The Farthest Place I Can See," it's my favorite!]

[Lift your butt and let's fight: What talent will you show, streamer?! Give me a kiss, and I'll buy you all the wine in this million-dollar sale!]

[The Fish Dancing on the Shore: Such a handsome man selling such old-fashioned wine, could he be one of those legendary wine connoisseurs?]

[I've got the splurge, all I need is money: No talent, no alcohol!]

[Green Grassland Gangster: What kind of wine can you sell if you don't have any talent?]

……

"You'll buy me alcohol if I perform a talent show? We had a deal!"

Ye Xian smiled and picked up a violin.

He knew that if he sold the liquor directly, all the viewers would definitely leave: "Thank you for the donations, but there's no need for you to spend money. If you really like Brother Xian, why don't you buy a bottle and take it home? This liquor is made from pure grains, and it tastes much better than those blended liquors, right? You can give it to your elders or drink it yourself; it won't make you look bad."

"A song called 'The Farthest Place I Can See,' a pure violin version, is presented to everyone."

……

Within 15 minutes of starting the broadcast, there were 192 people watching the live stream at the same time.

[Homework is all over the world: My goodness, the streamer can also play the violin? Is he like those USB drive DJs?]

[The Rise of Yuri: Ye Xian isn't one of those "atmosphere group" types, so why does he know how to do hand gesture dances?]

[Nothing's more popular than Aunt Flo: I can do this finger! I really can!]

[The Great Tang Dynasty's Number One Expert: It's just a violin, no big deal, I can play it too!]

[Time will rust: You can? You can whistle, right?]

……

Ps1: Today's Recap

Haizhou aged liquor inventory: 8377 bottles.

PS2: Data Explanation

All the data in this book is based on algorithms and real-world situations, and is slightly exaggerated, but it is by no means mindless. This book is also not mindlessly entertaining.

Many influencers with millions of followers have only 30 viewers online throughout their live streams, while a training instructor with over 3 million followers only has around 300 viewers. A painter with tens of millions of followers has over 800 viewers in their live stream.

Online users are only a reference value; what truly matters is conversion and monetization. Having a large number of users without any spending is useless. A smaller number of users but a steady stream of tipping and spending is what really matters!

A truly good live stream must have a very well-developed niche persona. I will recommend some good accounts to everyone in the future, but due to certain reasons, I can't recommend them in the book. If you want to see them, you can join the fan group. There are 4,000 words of super benefits in the group.

This book may be a little slower-paced than the previous one, but I believe many readers will enjoy the joy of cultivating it. Take your time reading it, there's no need to rush.