I just want to sell products, but you're forcing me to perform talents.

Music critics cheered for Xiaoxiao and the science students taking the exam, which seemed like they were trying to ride the wave of popularity. However, in Ye Xian's super topic, everyone genuinely cared about this girl. But everyone also noticed that Xiaoxiao was no longer logging into the super topic.

Sun Li's message said that Xiao Xiao has begun to integrate into everyone's group and is actively preparing for the scientific expedition. She no longer secretly watches Kuaiyin and Chaobo.

The sudden appearance of "Kanye," a media account with over 70 followers, made Ding Zhan realize that someone was trying to target Ye Xian.

Bai Jie's return to Haizhou confirmed Ding Zhan's prediction.

"Blind! Uncle!"

The group sat down in Ye Xian's study. Bai Jie, dressed in a white bodycon dress, glared at Ding Zhan through gritted teeth: "How could you intercept me halfway? I was the one who contacted Ye Xian first, okay?"

Ding Zhan remained as refined as ever, completely undisturbed by Bai Jie: "I had already met him when he posted his first video! He was the one who brought me wine on the first day of the Lunar New Year. I appeared in his video; others might not recognize me, but you can, right?"

Bai Jie suddenly realized that when she watched Ye Xian's short video, she always felt that the person he delivered the wine looked familiar, but it was a long shot and Ye Xian intentionally blurred the person's face, so she didn't recognize him.

"You didn't even give me a fair chance to compete! I had barely left when you finalized a contract with Ye Xian."

Bai Jie was still somewhat unwilling to give up. After studying so many experts and tracking Ye Xian's data for so long, she finally determined that Ye Xian was the stock with the greatest potential recently. This was evidenced by the fact that his number of fans had steadily exceeded 25 in less than a month.

Yes, Ye Xian's fan count reached 27.8 this morning.

It has officially entered the 25 mark.

It could easily surpass 30!

In just 3 days, the price increased by 11.

To be precise, the number of views increased by 11 within 36 hours of the new song's release.

This is not unrelated to this minor hot topic.

Moreover, this number is increasing rapidly.

Ye Xian was very clear that many of these new fans were casual fans who had been following trending events, and that the number of new fans would fluctuate.

That's what fast music is all about.

Music spreads the fastest, followed by dance, and then social hot topics.

In music dissemination, it's easy for a song to become famous while the artist remains relatively unknown.

Trending topics easily bring fame and controversy.

Once the hype dies down, people may stop paying attention.

If handled well, all these fans could be won over.

If not handled properly, these fans will be lost in a few days.

"Ye Xian's potential is obvious to both of us. You've taken so long and still haven't come up with a good cooperation plan, so don't blame me for acting quickly!"

Ding Zhan took a leisurely sip of tea and asked, "Instead of spending Valentine's Day at home with your sweetheart, what exactly do you want to do here?"

Bai Jie was speechless. She had wanted to make friends, but the uncle had directly shut her down. She had no choice but to show her sincerity: "Someone is trying to mess with Ye Xian recently."

"Who?"

Ding Zhan and Ye Xian both looked up. Although they had some idea, they were still unsure, as Ding Zhan's friends in the industry had not yet sent any messages.

"I'm not sure right now whether it's Ai Le or Liu Bohan."

Bai Jie didn't rule out the possibility of a definitive answer.

"Liu Bohan?"

Ye Xian's expression changed, but he quickly suppressed his emotions.

He never expected to hear that name again.

Lan Xing Ye Xian was introduced by his mentor to Liu Bohan to help sell products. However, after spending 200,000 yuan on a slot fee, he only sold two bottles of wine, which once made Lan Xing Ye Xian devastated.

Ye Xian never expected that after so much time had passed, the other party would turn around and deal with him.

Ding Zhan glanced at Ye Xian and, seeing that he hadn't lost his composure, nodded in satisfaction: "Ai Le's fans have clashed with your fans before. He's a top star in the music industry, and his fans have attacked too many people. He might not even notice you, and his manager might not care about you either, so it shouldn't be him."

"If you have a dispute with Liu Bohan, it's most likely because of him."

"Liu Bohan?"

Bai Jie was slightly taken aback. She thought it was Ai Le who made the move. What she knew was that Ai Le's fans had been attacking Ye Xian and had been arguing with one of Ye Xian's fans, "Mengmian Dashen".

Unexpectedly, this involved a near-A-list celebrity.

"Liu Bohan helped Ye Xian promote his products back then, and the result was..."

With Ye Xian's permission, Ding Zhan explained the whole story behind it. Bai Jie suddenly understood, then burst into laughter: "Liu Bohan, a near-top-tier star, has such poor sales ability? He only sold two bottles of wine in three months?"

"You have several celebrities under your management, and you don't know how bad their sales performance is?"

Ding Zhan said leisurely.

Bai Jie glared angrily at Ding Zhan, and then she understood why Liu Bohan wanted to kill Ye Xian.

Brands hiring celebrities to endorse or promote their products is like two sides of the same coin.

On the one hand, brands can leverage the star power of celebrities to quickly open up the market, increase brand awareness, and boost sales;

On the other hand, brands have to bear the potential risks of hiring celebrity spokespeople—inflated traffic, failed sales performance, poor monetization capabilities, etc.

Especially when a celebrity spokesperson is embroiled in a scandal, the brand's commercial value and reputation will plummet.

In the era of Kuaishou (a Chinese short video platform), monetization ability is immediately apparent, making it the simplest and most direct platform for measuring a celebrity's commercial value.

Once Ye Xian gains popularity and a voice, he can say something like, "Liu Bohan helped me sell products back then..."

Once the outside world learns that Liu Bohan, a near-top-tier celebrity, only managed to sell two bottles of wine for Ye Xian after three months of promoting the product, even if the wine wasn't a brand name, it would still significantly diminish Liu Bohan's commercial value.

No brand wants to see its celebrity endorser perform so poorly.

Liu Bohan would absolutely not allow this dark history of his to be exposed.

This is the main reason why Liu Bohan suddenly started to smear Ye Xian.

Ding Zhan did not tell Bai Jie about Teacher Liu and Liu Bohan's collusion in persuading Ye Xian to withdraw from school, since Ye Xian himself also had some issues with the matter.

Liu Bohan made a very good point: if Ye Xian hadn't skipped so many classes and failed so many courses, they wouldn't have had this opportunity.

"What are you going to do?"

Bai Jie looked at Ye Xian, wondering if this rising star had any ideas.

Ding Zhan was also thinking about how to break the deadlock.

Ye Xian laughed: "Liu Bohan and I are not from the same world."

"and then?"

Bai Jie was stunned. She didn't expect Ye Xian to say such a thing. You've already released five songs, and you're still saying that you and the other person are not from the same world. Isn't that just deceiving yourself?

Ding Zhan suddenly laughed.

"That's right, we're not from the same world as Liu Bohan."

Seeing that Bai Jie still seemed a little confused, Ding Zhan explained, "The entertainment industry on Kuaishou is quite different from the traditional entertainment industry! Ye Xian's battlefield is Kuaishou, while Liu Bohan's battlefield is traditional media and the music scene. No matter what tricks Liu Bohan plays, we're not on the same wavelength."

Bai Jie suddenly realized that she was still using traditional entertainment industry methods to think about how to deal with the smear campaign by her competitors.

Ye Xian's fans are not all music fans.

There are also fans of good looks, foodies, and book lovers.

These people aren't necessarily bound by the opinions of a senior figure in the music industry!

What era are we living in?

Everyone is a self-media outlet now.

Does your slander mean that someone will believe you?

Moreover, Ye Xian did something that could be better than the positive energy he was doing.

……

Ps1: Today's Recap

Haizhou aged liquor inventory: 7789 bottles.

……

Ps2: This chapter isn't filler; it's just plot development.

Really, I'm being very sincere.