Peninsula: The Deepest Affection in Jiangnan

First, the music video for Chestnut Yokan tells a simple story:

The couple broke up because of an argument. The boy turned away, while the girl remained trapped in the relationship, unable to let go.

After the girl left and went home, she fell asleep and dreamed of a witch who looked exactly like her.

The witch led the girl to the magic hut, where she cast a spell and taught the heroine how to make the sweet "chestnut yokan" she wanted.

When the dream ended, a chestnut yokan (sweet bean jelly) was placed on the bedside table. The female protagonist took a bite and ate it, and she also let go of her feelings.

Of course, there were also insightful interpretations. Shen Yu didn't think too much about it when filming the music video; after all, reading comprehension is a skill...

"What does Shen Yu know about Chestnut Yogurt Soup?"

Then there's Shen Yu's TikTok post. ASA's costume change video was handed over to the company for release, and Shen Yu himself filmed another version of the costume change video the next day.

Originally, Shen Yu planned to ask his familiar makeup artist sister, Cui Yixian, for help, but when he called the studio, they said she was on vacation recently. So Shen Yu found other makeup artists to do the makeup and styling for him in different periods of Jungkook's music videos.

After each makeup and styling session was completed, the TikTok dress-up challenge, featuring constant costume changes, was filmed right there in the studio.

How's the effect?

At that time, makeup artists in the studio, whether they had work or not, all gathered around, and even many young ladies who hadn't finished their makeup and styling also joined the front row of the crowd.

"Since when did your studio start offering male modeling shows while you're doing makeup?!"

Shen Yu felt that Jeon Jungkook should thank him, after all, who else would continue to serve his fans while Jeon Jungkook was in the military?

Look, all the girls in the studio must be fans of Jeon Jungkook right now.

*

Lee Ji-woong inexplicably discovered that if Shen Yu didn't play pranks but seriously portrayed a more handsome version of Jeon Jungkook, his charm would be quite potent.

Many foreign fans find it difficult to distinguish Asians, and Shen Yu's outfit is perfectly suited to them.

This led to a trend of foreign fans directly sending Shen Yu an X, making "Any Song" popular again, and even bringing "Chestnut Yokan" into the Billboard Hot 100.

Seoul's fan base has once again been defeated in the face of globalization.

Many genuine Jungkook fans have been trying to control the comments, but they've found that it's not very effective.

Even if you want to report it, the world won't revolve around the fairy.

Lee Ji-woong noticed that the comment section for the main character had been flooded with comments, with many unofficial accounts claiming that Shen Yu's account was a newly opened account by Jeon Jungkook, causing even more fans to mistakenly enter Shen Yu's territory.

He was racking his brains trying to figure out how to capitalize on this wave of online traffic.

"I'm back."

The sound of the door opening, and then the voice of Li Zhixiong's wife, could be heard.

Li Zhixiong thought for a moment, and instead of simply giving a reply as usual and continuing to look at the computer, he went out and looked at his wife who had just returned.

"Is work over?" His wife was still somewhat surprised when she noticed him come out.

"No, I just wanted to see you."

Lee Ji-woong was a little embarrassed. He had always been very satisfied with his wife's appearance and personality; she was a typical Seoul girl.

He turned and went back to his bedroom.

His wife watched his retreating figure and quietly tightened her grip on the chestnut yokan in her pocket.

*

November 11th was supposed to be PEPERO's day, but employees at CU, GS25, and many convenience stores noticed an increase in people asking if they had chestnut yokan after 6 PM.

Moreover, the main buyers are young people.

This unusual situation has piqued the curiosity of many convenience store owners.

After all, chestnut yokan is something that older grandmothers usually like, and it is even known as a "regular in the snack cabinet of rural grandmothers".

but.

"I was just about to go downstairs to CU to buy a chestnut yokan (sweet bean jelly), but some elementary school kids who came out of nowhere swept up the rest of the stock!"

"Crown and Haitai should really give ASA a shout-out. I think this sales volume is equivalent to their annual production of chestnut yokan."

"Shouldn't we kowtow to Shen Yu?"

"Wait a minute, didn't you guys notice the key point? The real problem is that Shen Yu wrote both the lyrics and the music this time."

"What's so strange about that? Isn't he a producer at YG?"

"That's the strange part! Yang Juhua actually delegated authority to one of her producers! What's even stranger is that she delegated authority to a new producer!"

"Shouldn't Teddy and Mr. Yang be co-producers?"

"Dude, stop with your marketing rhetoric. YG and TBL have already split up. Maybe we'll see a girl group from TBL next year!"

*

The results for "Chestnut Yokan" were better than expected, thanks to the holiday.

After successfully taking the top spot on the daily charts on the second day, although it dropped off the charts within a day, it returned to number one again on the occasion of the Orange Juice Movie Valentine's Day on the 14th.

He even achieved a PAK achievement that day.

*

The next day.

When Shen Yu arrived at YG for work, he received a call from his secretary in his office.

The other party told him to go to Representative Yang's office; there were some things they wanted to discuss with him.

Shen Yu closed his TikTok page. Although the song was for ASA, he also benefited from the popularity of "Chestnut Yokan". The number of followers on each of his accounts surged.

Congratulations! He has even acquired a new nickname online.

"Genius producer Jeon Jungkook"

Yes, the titles also have their own names, but they are the type that can only be seen by clicking on them.

People in the media really do have dirty hearts.

Upon arriving at Representative Yang's office, Shen Yu was surprised when the door opened before he could even knock.

Anzu Enoki walked out silently from inside.

The moment I looked up and saw Shen Yu standing at the door.

Her slightly red eyes were instantly filled with tears.

Silent weeping, her cheeks covered in tear stains.

Just as Shen Yu was about to say something, he saw Xing Sha step aside and run away quickly.

Watching the girl's retreating figure, Shen Yu pushed open the door and walked into the office.

"Shen Yu, you've arrived."

Representative Yang sat in the boss's chair and put the documents in his hand aside.

"Did you see ASA when she went out just now?"

"Mm." Shen Yu nodded.

"This is the importance of balance. I think BLACKPINK's success also lies in the word balance. Just like Tai Chi, only when Yin and Yang are in balance can it last."

Yang Hyun-suk shared his perspective: "You should know what a girl group means to a company, right?"

Shen Yu continued to nod, "What a product needs is sustained popularity, like Jinro, rather than becoming a one-time hit, like mint chocolate."

My hobbies may change, but I never have trouble selling soju.

"That's right, you really are a child of the MZ generation. Now I can rest assured. I will gradually release the news that you will be the producer of the new girl group. With your current achievements, no one will doubt this group."

What wasn't mentioned is that Yang Hyun-suk was actually the main producer.

Shen Yu had a feeling that he was about to be taken over and listed on the stock exchange.

But overall, it's alright.

Yang Hyun-suk plays the villain, capable of handling any problem that Shen Yu cannot solve.