What do you mean the games you make are all real?!

Chapter 9: Billion-Dollar Game Marketing Expenses

Fang Qingzhou sat up abruptly, panting heavily, his back instantly soaked with cold sweat.

Then he saw the familiar boss's chair and the nearly bankrupt game company office, as well as the neon lights of a parallel world city outside the window.

He is back.

He looked down at his body; his clothes were still the same, without any damage. He then checked his body thoroughly, still not entirely reassured.

There were no grotesque bite marks, no deep scratches that exposed bone, his shoulders didn't hurt, his thighs didn't hurt, and he found that he had no wounds on his body. At the same time, he could feel his firm eight-pack abs.

"The template really came back..." Fang Qingzhou still found it unbelievable that all of this had happened.

The system panel appeared clearly in front of me the next moment:

[Game Realization System]

[Host: Fang Qingzhou]

[Current Status: Returned to the real world, injuries fully healed]

[This World: Resident Evil: Raccoon City (First Story Node Completed)]

[Total kills: 14 zombies]

Experience gained: 140 points

Inherited abilities:

Bristleback (Basic: Doubles damage resistance, reduces pain)

Li Sanguang (Beginner: Can sense available resources in the surrounding area)

Firearms Proficiency (Beginner), Basic Combat (Beginner)

Aura Skill (Passive: Immune to Viral Infection)

[Automatically generated game: Resident Evil: Raccoon City Prologue]

[Game data has been synchronized to the company's development platform and can be released directly online]

[First story point completion reward: One billion in game marketing funds have been distributed, and the Resident Evil: Raccoon City trailer is currently being promoted simultaneously on all platforms.]

"A billion yuan for game marketing?" When Fang Qingzhou heard this number, he wondered if he had misheard.

Game marketing is extremely important for a game. On Earth, for a AAA game that costs hundreds of millions of dollars to develop, marketing expenses often account for one-third or even half of the total investment.

It's not that game companies have too much money to burn, but rather that the competition in this industry is too fierce. No matter how good a game is, if it doesn't have enough promotion to let players know it exists, it may sink forever in the vast ocean of Steam, without even making a ripple.

He had seen too many examples like this in his previous life. Some indie games developed by small studios were of good quality and very creative, but because they didn't have money for marketing and promotion, they only sold a few hundred copies in the first week of release, and couldn't even recoup their development costs.

Some major game companies release their annual games with reskinned versions and a few new contents. With the help of massive promotions from GG and streamers, they can sell millions of copies in the first week.

If we assume that one billion is half the production cost of a game, then the production cost of this game would be two billion. If we assume one-third, then it would be a game with a production cost of three billion.

Whether placed on Earth or in this parallel world, a game with this level of production quality is top-tier among top-tier games.

However, Fang Qingzhou quickly came to believe that the billion yuan had indeed been used for publicity and promotion, because he saw the projected logo of "Resident Evil: Raccoon City" appear on the skyscrapers outside.

Based on his prior knowledge, it was a landmark building in the city, called Sky Tower.

The entire building's exterior wall is a giant display screen, seamlessly connecting from the ground to the top floor, from the front to the side, with a picture quality of up to 16K.

Many games have a "GG" (Give-up) button on it when they are released, and it is said that the GG fee for half an hour can be equivalent to the development cost of a medium-sized game.

Even the globally popular game Battlefield had a game over on Sky Tower before its release.

Right now, the entire facade of Sky Tower is playing trailers for Resident Evil: Raccoon City.

Fang Qingzhou could see the huge Resident Evil logo, and then his face—or more precisely, his face after system optimization, with his hair parted in the middle.

After seeing his own huge, handsome face outside, he was stunned for a moment, then immediately sat back in the boss's chair, turned on the computer, and eagerly opened videos and social media.

The trailer for "Resident Evil: Raccoon City" dominated the short video homepage, trending topics on social media platforms, and player communities.

The trailer, which is being synchronized with the system, is playing on various platforms and its viewership is growing at a visible rate. Less than ten minutes after its release, the trailer has already surpassed one million views.

Fang Qingzhou also clicked on the trailer generated by the system, wanting to see exactly how many scenes involved him.

The trailer is very short, only a little over a minute long, and it's told from the perspective of a mouse.

From the rat's perspective, there are two people fighting, then one person pins the other to the ground and bites him, and the person biting him is suddenly shot in the head by a bullet. Finally, there is a close-up of Fang Qingzhou holding a flashlight in one hand and a gun in the other. After that, there are some scenes of Raccoon City after it has fallen.

Fang Qingzhou recognized it; the trailer was his experience at the gas station, and the zombie he was shot in the head in the trailer was the first zombie he killed.

He opened the comments section, which was refreshing dozens of comments per second. He quickly glanced at it and saw that the comment with the most likes had been pushed to the top.

"Holy crap! This visual fidelity is off the charts! It's even more exaggerated than Battlefield!"

There are already hundreds of replies below, with some agreeing and others questioning, debating which game, Battlefield Vanguard or this new game, has more realistic graphics.

"The monsters inside, I saw on the official website that they're called zombies, they're really scary."

"The zombies... don't look like models. Were they actually played by real people and then imported into the game?"

"Who is the face model for this main character? His face is amazing! I need all the information about this man in three seconds!"

Upon seeing this comment, Fang Qingzhou involuntarily touched his handsome face, after all, this handsome face was the only thing he could be proud of.

In the past, whenever he was so tired that he couldn't take it anymore, he would want to ride in a rich woman's luxury car, but in the end he persevered.

However, the next comment quickly caught his attention.

"Wait a minute, this game is developed by Miteng?!"

The number of likes on this comment is growing rapidly, and the replies below are going wild.

"Miteng?! That game company that made its fortune by copying others? Wasn't it supposed to be on the verge of bankruptcy? This marketing campaign doesn't look like it's about to go under, and the visuals and production quality are definitely top-tier!"

"I was actually quite looking forward to this trailer, but it's developed by Miteng Company, which is one thing. Their previous game, Battlefield Storm, plagiarized Battlefield Vanguard, which was another one, but the gun handling in that game felt like a water gun. I played for ten minutes and then deleted it. Judging from the situation, it's probably another shooting game that they definitely won't do well..."

"That's right. There are no shooting games on the market that can compare to Battlefield Vanguard. The others are just water guns. If you want to play shooting games, you should play Battlefield Vanguard."

"I heard that Battlefield 2 is going to be released soon, and I'm really looking forward to that game."

"Don't say that. This game is all about horror. Shooting is just a bonus. As long as the horror atmosphere is done well, I'd be willing to pay even if all I end up doing is shooting zombies with a water gun."

"Mituantang is trash! I don't believe a company like that can make any good games!"

"Good heavens... how come the game company the system picked has such a terrible reputation..."

Looking at the comments criticizing Miteng Company, Fang Qingzhou couldn't help but gasp. He knew the game company had a bad reputation, but he didn't expect it to be this bad.

Many players, upon seeing the name "MiTeng," immediately start criticizing and attacking the game without even reading about its content. However, Fang Qingzhou still believes that the game's final quality will eventually win over players.

After all, he risked his life to obtain all that game content.

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