Spring Breeze Twenty Years

Something seems off in Chapter 900.

Xiao Wei said, "We only make one birthday cake a year. Everyone chips in, and it's easy to come up with one. It fosters a stronger bond among students. You'll see."

Chen Hui thought for a moment and said, "That's possible. Opening a restaurant or snack bar near a school is definitely a profitable business. Thinking about it that way, doing other things shouldn't be too bad."

Xiao Wei said, "Clothing, daily necessities, restaurants and snacks that are reasonably priced and of good quality can all be sold as long as they are located near the school. The key is to do it well. Students tend to stick together and news spreads quickly. Once the reputation is ruined, everything is over and no one will come."

Chen Hui said, "Once things are set up here, Sister Liu, you can start attracting businesses, right?"

Xiao Wei said, "Yes, she'll make the arrangements. She's better at this than we are, so we'll just follow her and learn from her."

Chen Hui suddenly reached out and patted Xiao Wei on the back, saying, "Damn, there's a university here too. Isn't this your wife's school? Business is definitely better here. Let's make a bet."

Xiao Wei said, "It will definitely be a little better. To be honest, it was quite difficult for me to let the two of them choose that day. I only breathed a sigh of relief when my brother chose Liaoning University."

Chen Hui shook his head and patted Xiao Wei on the back.

Two and a half days later, all the equipment and fixtures in the shops on both sides were installed and cleaned up. Director Liu then began to organize the first business development meeting.

"Mr. Zhang, Mr. Chen, what should we call our supermarket?" Although basically no one is running it yet, the terms and concepts of supermarket, self-service store, Mart, and general merchandise mall are already very popular and familiar.

Director Liu came to Xiaowei's office with a folder and spoke to Xiaowei and Chen Hui, who were sitting on the sofa talking.

Xiao Wei glanced at Chen Hui, who burst out laughing and said, "Not up yet, hahahaha."

Director Liu went crazy. They were about to open for business and hadn't even chosen a name? That meant they didn't have a license either.

Xiao Wei thought for a moment and said, "From now on, let's continue using the old brand 'Northern Trade City' for our self-operated shopping mall. Or how about we call it 'Beimao Supermarket'? It'll be a subordinate unit of the Trade City, and we'll use the same license. Is that okay? Management will be under the Trade City's jurisdiction."

Director Liu said, "That's feasible, but I suggest we get a separate license. According to our plans, the scale will be quite large in the future. Once the team is mature, we can operate independently. After all, there are significant differences in operation and management between supermarkets and shopping malls, and we need to be more flexible here."

Chen Hui said, "I think Sister Liu is right."

Xiao Wei said, "If you're right, then let's do it. Let's register it and call it Beimao Supermarket. We won't need to change the name later when we're apart."

Director Liu said, "That's acceptable. However, I see that you've decided on the product categories. When you open a large store, you'll also be adding agricultural products, meat, seafood, wild game, and local specialties, which will be entirely geared towards people's daily lives. In that case, the name 'Beimao' won't highlight our unique characteristics. What do you think?"

Chen Hui said, "That makes sense. What should we call it? Ordinary people? Life? Life supermarket? Or ordinary people's supermarket?"

Director Liu said, "It's a Chinese tradition to want auspicious names for everything, especially during festivals. And festivals are also the busiest time for our businesses. I think it would be better to choose a name like 'Abundant Wealth,' 'Joy at the Door,' 'Blessings Fill the Door,' or 'Heavenly Official Bestows Blessings.'" She smiled and said, "We can also choose an auspicious name for ourselves."

Chen Hui clapped his hands and said, "This is good, really good. Just like the Double Happiness pressure cooker, it's become a must-buy item for weddings, just because it has the character '囍' printed on the box. My one is still unopened, Lao Xia has one, and Xiao Wei, you have one too."

Xiao Wei said, "That's good, let's call it that then. All four are nice, which one do you want?"

Chen Hui said with a smile, "I don't know if the God of Wealth will allow registration, but I feel like this will attract people."

Xiao Wei laughed and said, "That won't do. How about we call it 'Fu Ying Men'? We Chinese are more used to three-character phrases. Four characters feel a bit strange. Besides, 'Tian Guan Ci Fu' (Heavenly Official Bestows Blessings) and 'Supermarket' don't seem to fit as well as these three characters."

Chen Hui said, "Okay, then let's go with Fuyingmen. Let the office handle the registration. Fuyingmen Supermarket Chain Management Company."

Director Liu agreed and stood up, saying, "Then I'll use this name to send out investment invitations to the manufacturers. You all need to be there on the day of the investment promotion and give a speech."

Chen Hui said, "Okay, just let me know when you've arranged the date."

After Sister Liu left, Chen Hui said, "Why don't we change the name of the Northern Trade City too? Let's call it Xiyingmen, Xiyingmen Department Store, or Northern Xiyingmen Department Store. Sister Liu is a professional, and I feel that this name would make us feel closer. Professional."

Xiao Wei thought for a moment and said, "Okay. I just think the name Northern Trade City sounds impressive, and we really do want to open stores all over the north."

Chen Hui waved his hand and said, "It's changed, it's changed. 'Joyful Arrival' is more festive and auspicious. The hotel will be changed to 'Joyful Arrival,' which means 'real estate company.'"

Xiao Wei said, "Stop. Don't change it. The hotel will be called Rose, and the real estate company will be called Brothers. Are you playing house? By the way, you should hurry up and find someone to come up with the store names. The other day when they were installing the exterior walls, I felt like something was off, especially since there were no store names." As he spoke, he laughed to himself.

Chen Hui burst into laughter.

……

After a period of intense but well-organized preparations, Fu Ying Men Supermarket's first national investment promotion conference was held as scheduled.

This is truly a first, not only for Fu Ying Men, but also for the first time in the domestic retail industry.

The purchasing center sent out over two hundred invitations, but fewer than fifty actually showed up. Most of the attendees were representatives or agents of the manufacturers in Fengtian. These days, agents don't have a high status with manufacturers; they mainly treat agents as people to sell their goods. It's common for manufacturers to bypass agents and sell goods outside of their designated channels.

In a seller's market, manufacturers are incredibly powerful. However, as the 90s approached, the market became increasingly abundant with goods, and private factories and enterprises proliferated, increasing their market share. The main players in the market gradually shifted, with buyers gaining prominence.

In 92, the country was in an awkward position, neither rising nor falling. Private enterprises were striving to expand their markets, the planned economy was being phased out, and some manufacturers had already realized this shift and were trying to seize the market. However, a large number of enterprises were still dreaming and unwilling to wake up.

Brother Group also did its best, holding the meeting at its headquarters building.

More than 90 people rented two large buses from the bus company and visited the new Zhongjie shopping mall, six free shopping malls, and the new store on Sanhao Street of Liaoning University. Then they arrived at the meeting venue, where Director Liu presented the company's investment contract with Andong Dalian Xingcheng Xidu Ice City and used slides to introduce the construction projects and functions of various places.

(End of this chapter)