Vicious dogs in Hong Kong, entrepreneurs practicing evil cultivation

"The Milk Tycoon Milks Cows, Now in His Seventies Wants to Remarry"

The article published in the Hyena Daily this morning immediately caused a huge uproar. Instead of exposing big stars or minor actors, it pointed the finger at Zhou Xinian, a top tycoon in Hong Kong!

Chen Guanjiang personally penned the entire article, maximizing the three elements of "stars, gore, and sex".

By integrating "curiosity, onlookers, and speculation," it allows the entire Hong Kong and Kowloon to witness what "gossip news" truly is.

5 copies were printed that day, and an additional 1 copies were urgently printed. The 1 additional copies were sold out again in the afternoon.

While making a name for itself, The Hyena Daily truly entered the field of vision of all sectors of Hong Kong society.

From betraying Golden Harvest to joining Shaw Brothers, Hyena Daily News has for the first time stepped out of the entertainment news circle and made further changes by attacking celebrities and tycoons for the first time.

In the conference room of Yanxun Media.

Chen Guanjiang, holding a hunchback, pointed to the table with one finger and said to everyone, "See? Zhou Daheng's reputation over the years is a star element."

"After his first wife passed away, he became intimate with Chen Baoqi, who was already married, which is the key element of his scandal."

"Chen Baoqi has a pair of heavy grain bags, which she used to nourish Zhou Daheng, who is now in his seventies. This is the essence of her surname."

"Whether it's a big star or a minor actor, as long as these three elements are presented in the article, it's a mature gossip news story."

The saying goes, "A picture is worth a thousand words, no photos can make a great lawyer." It means that not only must there be photos, but also a good article that embodies the three essential elements. This is the important component of gossip news.

"Now that we've covered the three elements, who can tell me how the sensationalism, the spectacle, and the speculation inherent in news entertainment are expressed in this report?"

“…………”

Compared to Chen Guanjiang's passionate speech, the rest of the people in the meeting room were lifeless, even though the newspaper's daily sales had exceeded 30,000 copies and employees' base salaries had increased by 15%.

The Zhou Yongtai family is a household name in Hong Kong.

With Zhou Daheng's elaborate family lineage arrangements, it's no wonder that Yanxun Media is going to go bankrupt. No matter how high the salary is this month, he'll have to find a job next month.

"The death of his first wife and Zhou Daheng's desire to remarry is sensational!"

"Readers follow their desires and satisfy their curiosity; this is what it means to be a spectator!"

"Actively participating in the discussion and speculating on how things will develop is just guesswork!"

"By using the three elements of celebrities, gore, and sex to amplify the topic, readers will pay attention to further news reports, thus industrializing and chaining entertainment news. This is what this article expresses."

"We will keep in mind the three elements of star power, sensationalism, and sex proposed by Mr. Chen, and develop a coherent content model encompassing curiosity, public interest, and speculation, to further promote entertainment news..."

As Chen Guanjiang's number one lackey, Tang Yufei stepped in at the right moment to break the awkward situation, confusing the concept of news while cleverly organizing the language.

In fact, the vast majority of people present were journalism graduates. Even if they didn't know much about so-called "entertainment news," they could still hear the unprofessional language used by Chen Guanjiang.

As employees, their task is not to point out the boss's inappropriate word choice, but to fully understand the boss's thought process and intentions, and to learn to respond appropriately and paraphrase in a journalistic style.

however!

Although the boss had not systematically studied journalism, he had extremely profound and unique insights into journalism, especially "entertainment news," or "gossip news."

Chen Guanjiang placed the goblin on the table and continued, "The Eight Trigrams can be traced back to the means by which primates form alliances, and from this they developed social functions, thus gradually becoming professionalized and commercialized."

"In certain situations, gossip can be used as a means for two parties to exchange information in an informal setting when a third party is absent."

"Social language can be divided into three categories: ritualistic, emotional, and informational. Among them, gossip accounts for the largest proportion, with gossip topics making up more than 65% of conversations in daily life."

"From trivial matters to everyday family affairs, from high-ranking officials and wealthy merchants to ordinary people, everyone has an urgent need for social information."

"The spread of gossip is because information is a resource, and the control and allocation of resources is a basic manifestation of power and a means of demonstrating an individual's resource advantages."

"The core of our gossip news is not just entertaining the public, but using entertainment as an opportunity to move into mainstream news..."

As a seasoned professional, Chen Guanjiang knows all too well that even if a pure entertainment news outlet becomes a top performer and earns a lot of money, it's still second-rate, just something readers laugh about during their leisure time.

Mainstream news is like rice, flour, and cooking oil; no matter how unpalatable the food is, you can't live without it for three meals a day.

In contrast, entertainment news is like tea and pastries; no matter how delicious they are, you can actually skip them.

If you want to grow big, you must target the mainstream!

Whether it started with horse racing in Oriental Daily News or serialized novels in Ming Pao, the ultimate goal was to reach mainstream news in their own form, and the paths they took were the same.

From celebrity actors to prominent business tycoons, this is how The Hyena Daily has slowly begun to reach mainstream news.

Just as all streams eventually flow into the sea, all news categories point to the ultimate goal—information!

"We'll start with entertainment gossip, then move on to mainstream news. We're sure to surpass Sing Tao Daily and become number one in Hong Kong!" Hao Yuze chimed in, encouraging the audience.

Chen Guanjiang didn't care about the performance of these two "beneficiaries." As the pre-selected editor-in-chief and deputy editor-in-chief, they were already deeply tied to the newspaper.

The purpose of this meeting was both to discuss the elements of gossip news and to reassure employees so that they would not become disloyal during this critical period and thus hinder the newspaper's development.

Unfortunately, things didn't go as planned. Most of the other employees were indifferent, thinking that offending the Zhou Yongtai family meant the newspaper was doomed and it didn't matter whether they cheered or not.

Chen Guanjiang looked around and sighed, "Think about it carefully, why was today's newspaper able to be printed and distributed? And why will tomorrow's be able to be printed as well?"

Upon hearing this, the employees looked at each other in bewilderment. Clearly, this issue had not been on their minds before, and they had not even realized that there was any connection between the two.

"Boss, we'll definitely do our best..."

"At this rate, it won't be long before we surpass Ming Pao."

"We want to be number one in Hong Kong!"

“…………”

Only after figuring out the whole story, or being reminded by others, did they suddenly realize the truth and become enthusiastic and eager to show off their abilities.

Little did they know, Chen Guanjiang had already memorized their previous performances.

Many offer help when things are going well, but few offer help when things are really tough.

Chen Guanjiang just looked at them with a forced smile, unconsciously reaching out to touch his bald forehead. The more people he met, the more he liked dogs…