My capital is quite large.
Chapter 440 Can't catch up? There's always a chance!
From elderly men and women in their sixties haggling over a few cents at the market, to six-year-old elementary school students playing games on their parents' phones.
Almost no one can resist the fatal temptation of the countdown red envelope on the screen that says, "100 yuan cash has been reserved for you, and you are only 0.1% away from withdrawal!"
And when those users who were lured by the cash payment downloaded the software, they clicked into the store with suspicion...
They were stunned by the ridiculously low prices inside!
[20 packs of tissues for just 9.9 yuan with free shipping!]
[Three pounds of genuine Red Fuji apples for just five yuan, free shipping to your door!]
[A pair of pure cotton, breathable athletic shoes for just 19.8 yuan with free shipping!]
In an era where the vast majority of e-commerce platforms are waving the banner of "consumption upgrade" and advocating for the pursuit of quality and a petit-bourgeois lifestyle,
Pinduoduo used the most ruthless method to drive prices down to rock bottom!
Ordinary people don't care whether the product is a counterfeit or how simple its packaging is.
Faced with the temptation of sufficiently low prices, hundreds of millions of users in lower-tier markets who were originally reluctant to spend money online are now placing orders like crazy on the platform, while simultaneously complaining about the disgusting price cuts!
……
Not only that.
At the same time that Pinduoduo was spreading in WeChat groups, Haofeng's phenomenal short video app, Yin Fu, also launched a brand-new, major feature in just a few days:
[Live Stream E-commerce with Musical Notes]!
Popular online influencers and comedians sat in their live streams, yelling at the top of their lungs, "Bring down the price!"
What shocked the e-commerce industry even more was that more than half of the product links displayed in the yellow shopping cart in the Yin Fu Live Room came from the newly emerging Pinduoduo!
The top public traffic of the content platform has been seamlessly integrated with the sharp fission sickle of the sinking market!
With this combination of strategies, Pinduoduo's daily active users and total transaction volume have skyrocketed!
……
Unlike ordinary people who only care about grabbing cheap deals like 9.9 yuan with free shipping on their phones.
Many financial media outlets and financial analysts from major investment banks have sensed the bloodshed behind this frenzy.
A few days later, a 10,000-word in-depth investigative report jointly released by Bloomberg and Caixin tore away the veil of capital behind Pinduoduo:
[In-depth analysis of the capital landscape behind Pinduoduo: Who is paying the price for the rampant growth in the lower-tier market?]
The investigation report shocked the entire domestic internet industry and venture capital circle.
This table, which was audited by a professional auditing firm, shows the equity structure of multiple offshore trust funds and Cayman shell companies.
Apart from the founding shares held by the founder Huang's team.
With a 37% stake, the name that ranks as Pinduoduo's second-largest shareholder...
It was Li Feng, the chairman of Haofeng Group!
Not only that.
Analysts went even further, uncovering the latest shareholder list of another e-commerce giant, JD.com.
In this publicly available prospectus, Li Feng's strategic investment company also holds a high stake of 23%, firmly holding the position of the second largest shareholder of Jingxi!
They hold a 23% stake in Jingxi, a high-end logistics hub in first- and second-tier cities with a large middle-class population.
They hold a 37% controlling stake in Pinduoduo, which has swept through third- and fourth-tier cities and even rural markets by leveraging the traffic generated by music notes!
Two sharp knives, one high and one low, formed a pincer attack!
And their target...
Undoubtedly, it is Alibaba, the dominant force that has been resting on its laurels on the throne of e-commerce for more than a decade!
The investigation report caused a huge uproar in the entire internet industry and online public opinion field within hours of its release!
The entire internet is in an uproar!
In this era of highly transparent information, the feud between Haofeng and Tencent is an open secret that everyone knows.
The two giants have been battling it out in the entertainment, gaming, and social sectors for so many years that it's become commonplace.
But who could have imagined...
Li Feng has quietly and unexpectedly entered the e-commerce arena?!
One hand, Jingxi (京西) 23%, the other hand, Pinduoduo (拼夕夕) 37%!
Is this a simultaneous attack on both Ma and Ma?!
Those are two horses!
One is the Tencent empire that dominates social networking and digital entertainment among acquaintances at Dongda University, and the other is the e-commerce totem that monopolizes the online wallets and shopping base of Dongda University residents!
In the past, any startup would have been overwhelmed by just one of these major challenges.
And Li Feng is actually going to launch an attack on both of these giant peaks at the same time?!
"Is Boss Li getting cocky, or is he really confident?!"
In the comment sections of various forums, online communities, and Weibo, countless netizens expressed disbelief and also felt worried for Li Feng.
After all, as a star entrepreneur with great influence among young people, Li Feng has always had an amazing reputation among the general public.
Especially in the semiconductor and chip industry, Huaxin Technology's repeated feats of breaking through Western technological blockades have earned it a high level of credibility and national pride among countless netizens.
But precisely because of this, everyone is even more worried about him:
"Mr. Li, wouldn't it be better to just focus on developing chips and making games?! Why do we have to plunge headlong into the quagmire of e-commerce?!"
"E-commerce is too complicated! Back when Pony Ma was at the peak of Tencent's success, he also devoted the entire group's resources to Paipai.com and Yi Xun."
"And what was the result? They were utterly routed by Jack Ma, and in the end, they had no choice but to sell their e-commerce business to Jingxi!"
"Even Tencent suffered huge losses in this field, is Mr. Li really going to jump in and test the waters?!"
However, amidst these concerns, a different kind of expectation has emerged among ordinary consumers:
"To be fair, the entry of a new giant into the market is definitely a good thing!"
"Haven't you all noticed? In the past year or two, many things on Taobao are now more expensive than in physical stores downstairs!"
"It's inevitable that big companies will bully their customers! If Alibaba really gains a monopoly, then Jack Ma will have the final say on product pricing!"
"Competition drives down prices, and only through competition can ordinary people like us truly benefit!"
"Just for those 9.9 yuan tissues with free shipping on Pinduoduo, I have to give Boss Li a shout-out!"
……
Faced with the uproar of public opinion online, Haofeng Group's headquarters in Jinling has not issued any official response.
However, just a few days later at Xiaomi's summer product launch event.
Yu Dazui, the only person within Haofeng Group to use the P13 chip and the helmsman of Xiaomi Technology, personally endorsed the latest flagship phone equipped with a domestically developed chip. At the end of his speech, he uttered a resounding statement:
"Some people ask me, 'With so many mountains ahead, how should those who come later navigate?'"
"What I want to tell everyone is—in this world, the strong will never be strong forever! Those who come later will always have a chance!!"
But whether it was a coincidence or a destined confrontation remains to be seen.
Almost on the same afternoon.
Hangzhou, the venue for Tmall's strategic upgrade launch event.
Zhang Yong, widely regarded online as Jack Ma's successor, appeared calm while attending a press conference and discussing Alibaba's series of new algorithms for e-commerce technology and logistics systems.
"Our leading advantage in core business infrastructure is an absolute barrier."
Facing the camera, Zhang Yong said calmly:
"What we need to do is make sure they... can never catch up!!"
……
Originally, these were two new product launches from different industries.
However, in the hands of the Bilibili creators in the "ghostly" (parody/meme) section, who are always eager to stir up trouble, these two statements sparked a nuclear-level chemical reaction!
Late that night, a parody video titled "【All-Star Rap】Can't catch up! There's always a chance! A virtual showdown between contemporary business princes" suddenly topped the Bilibili trending list!
In the video, the uploader uses catchy electronic drum beats to create a smooth, rhythmic, and hilarious clash between Zhang Yong's line, "We'll make sure they can never catch up," and Yu Dazui's passionate "There's always a chance for latecomers."
Zhang Yong: "We'll make sure they can never catch up!"
Yu Dazui: "There's always a chance!"
Zhang Yong: "We can't catch up!!"
Yu Dazui: "There's always a chance!!"
Zhang Yong: "We'll never catch up!!"
Yu Dazui: "There's always a chance!!"
Accompanied by a highly rhythmic beat, the facial expressions of the two big shots were repeatedly magnified and twitched.
At the end of the entire parody video, the uploader cleverly inserted a clip of Yu Dazui being questioned by the media during an interview:
"This is absolutely... disruptive!!"
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