Huayu: Starting from managing the Mahua FunAge Theater Troupe

Shen Feiyang and Wei Yonggang, among others, talked for another hour, refining many details of the program.

In the hour or so that Joy Media also drafted the contract.

"Framework Agreement on Licensing and Cooperation of Television Program Formats"

Yu Kai, who also serves as the company's legal counsel, took the contract drafted by Huanle Media, glanced at the title, and began to review the contents of the contract.

He minored in law when he was in college.

The "Television Program Format Licensing and Cooperation Framework Agreement" drafted by Joy Media is considered a fairly formal contract at present.

In 2004, television programs did not have explicit copyright protection under Chinese law, and the industry relied more on contracts to stipulate the ownership of rights and the distribution of benefits.

Therefore, the core function of the contract between Shen Feiyang and Huanle Media is not "legally protecting the program format", but "commercially locking in revenue".

Joy Media possesses a "Radio and Television Program Production and Operation License," giving it the legal qualifications to produce television programs.

Happy Twist doesn't have this license, so Shen Feiyang can't produce programs himself and can only participate in collaborations through licensing.

Yu Kai carefully checked the contract three times to make sure there were no traps before pushing it to Shen Feiyang: "Mr. Shen, you can sign it now."

"it is good."

Shen Feiyang took out the company seal and had Yu Kai operate it.

Yu Kai is the legal representative of the company.

The two parties quickly finalized the contract.

It was noon.

Wei Yonggang shook hands with Shen Feiyang and Yu Kai again, and said with great envy, "President Shen is ambitious and enterprising, and President Yu is down-to-earth and steady. They are truly a match made in heaven for business partners. I would like to invite you both to lunch. I will treat you to a simple meal."

"Mr. Wei, you flatter me." Shen Feiyang said with a faint smile, "It's my good fortune to be able to start a business with Yujie."

Yu Kai smiled and said, "It's fate that we can work together."

Wei Yonggang chimed in, "Haha, okay, we're quite destined to meet. Let's chat again at the restaurant."

"please……"

……

After lunch.

After saying goodbye to Wei Yonggang, Shen Feiyang and Yu Kai took a taxi back to their office in Hepingli.

On the road.

Yu Kai patted his briefcase, his face beaming with undisguised joy: "Now we just need to set the stage and get started."

Shen Feiyang scratched his brow: "Old Yu, you deserve a lot of credit for this negotiation. You have to take half of the 200,000 yuan planning fee."

The status of a 38-year-old Peking University graduate is still extremely valuable.

Yu Kai waved his hand and declined, saying, "You came up with the ideas and basic planning. I'm just helping out. There's no reason for me to take any money."

"Whether it's worth it or not is up to me, that's settled."

Shen Feiyang then changed the subject, saying, "But you'll have to pay the taxes yourself."

"Okay. Thanks, boss."

Shen Feiyang thought for a moment: "Oh right, there's one more thing. Recruit three assistants for yourself to train administrative talent for the company. After we win the championship of 'Chinese Comedians,' we will definitely expand rapidly, and it will be a bit difficult to keep up if we recruit more people then."

Is winning a championship something you can just do on a whim?

Yu Kai muttered a curse to himself, but did not question Shen Feiyang's judgment aloud: "I've started recruiting in the last couple of days, but I probably won't be able to recruit students from Peking University and Tsinghua University."

Shen Feiyang said jokingly, "One of you is enough. The company can't afford to support another one."

"Alright, I'll see what I can do."

OKOK.

……

For the next period of time.

Shen Feiyang and Wei Yonggang each pursued their own careers.

At 10:2 AM on February 7th, tickets for the first performance of He Jiong's version of "Mahua" (a type of Chinese opera) officially went on sale at the Haidian Theater.

一共12场演出，从2月9日-2月20日。

Because the lease was finalized before "Mahua" became a hit, the 12 performances at Haidian Theater are still on a pure rental model.

The rental fee for a single performance at Haidian Theater is 20,000 yuan, which is five times higher than that at Yifu Theater.

Ticket prices will naturally be adjusted accordingly.

一共五个档次，380、280、180、120、80元。

There are no discounts.

Even so, tickets for the first performance of the star-studded special of the million-dollar box office hit show were sold out on February 7th.

The ticket revenue for a single event was 189,000 yuan.

After deducting the venue rental fee of 20,000 yuan and the performance cost of 15,000 yuan, the gross profit of a single performance is about 154,000 yuan.

In reality, it's even less. Shen Feiyang would give He Jiong, Xie Na, and Yu Na an extra 10,000 yuan each per game, and then deduct another 30,000 yuan for costs.

After deducting the company's administrative costs, utilities, and taxes, the net profit is approximately a little over 100,000 yuan.

If every show is sold out, these 12 performances will bring the company a net profit of 120 million yuan, which is quite considerable.

Adding in the revenue from the Central Academy of Drama's Yifu Theater, if we pool our resources, by the end of the performance on February 20th, we should have a net profit of about 2 million yuan. The total box office revenue for the show should approach 150 million yuan, or even exceed 400 million yuan, with a total audience of about 400.

Based on previous assessments, the current audience size is sufficient to ensure that the final 12 performances of "Mahua" will not lack an audience.

Shen Feiyang also understands that the reason why "Mahua" was so successful is mainly because it happened to hit the window of opportunity when there was a shortage of comedy stage plays in the market, occupying the ecological niche of "hilarious New Year comedy", which allowed it to snowball.

Without the right timing, location, and people, who knows what kind of mess the next production will turn out to be.

Shen Feiyang just hopes that Wei Yonggang will put in some effort and get "Chinese Comedians" out as soon as possible.

……

Wei Yonggang's side has acted very quickly.

On the evening of February 6th, a detailed plan for the program was completed.

On the morning of February 7, while Shen Feiyang was selling tickets at the Haidian Theater, Wei Yonggang contacted Zhao Benshan's agent, Zhao Gang, through a friend in the industry.

During the phone call, Wei Yonggang mainly explained why Zhao Benshan wanted to participate in the recording of this program.

First, "Chinese Comedians" is a nationwide comedy competition program, which can help Mr. Zhao Benshan maintain national exposure; moreover, the program's theme is "fair competition," which is completely different from the "stop at the slightest disagreement" approach. Mr. Zhao Benshan can legitimately bring his apprentices on TV, which is much better than being mistreated on CCTV.

On the morning of February 9, Wei Yonggang received a call back from Zhao Gang.

"Mr. Wei, Chairman Zhao is quite interested in your program. He has invited you to Shenyang on February 12th for a detailed discussion. I wonder if you have time to come?"

"I have time."

"Okay, when you come to Shenyang, remember to send me your arrival time in advance so I can arrange for someone and a car to pick you up."

"Okay, thank you, Mr. Zhao. I will be there on time."

"goodbye."

Wei Yonggang hung up the phone politely.

Wei Yonggang held his phone, leaning back in his office chair, wondering whether he should bring Shen Feiyang along.

I thought about it for a while.

Wei Yonggang still called Shen Feiyang.