The entertainment empire began with Liu Yifei's premarital pregnancy.

Lin Bufan briefly inquired about the playback device.

First, Kyoto Cinemas in Japan and Toho Cinemas in Japan will definitely need to install 3D playback equipment first.

The next few years will be the years of 3D movies.

In my previous life, after the Avatar movie became a huge hit, both domestically and internationally, even movies with only a little bit of 3D special effects dared to claim that they were 3D movies.

In reality, only a few shots have 3D effects, and even then, it's the most basic kind of 3D effect.

Even so, 3D playback equipment is still required, and the ticket price for 3D movies is different from that of normal movies.

Equipping cinemas with 3D projection equipment may seem like a huge expense, but it will definitely be recouped in the long run.

They might even make a fortune.

"How's the coffee shop business going?"

After discussing the 3D equipment, Lin Bufan turned to look at Xu Hongfei beside him.

"President Lin, everything is progressing steadily..."

Xu Hongfei gave Lin Bufan a detailed report.

Xu Hongfei has been working on the Time Coffee brand, and he has now acquired the brand and renamed it Time Coffee.

In the past few months, Time Cafe has opened coffee shops outside major universities in Beijing.

Because the decor focuses on a young and fashionable style, the customer traffic is very good.

Each coffee shop is expected to require an investment of around one million, with a payback period of about one and a half years.

"Once this process is running smoothly within a year, we can secure large-scale financing, open coffee shops all over the country, and eventually go public..."

The entire process has been finalized.

At present, it remains to be seen whether this model can be successfully implemented, and whether the coffee shop's customer traffic will not decline in the next year.

And if each coffee shop can maintain its popularity and continue to be profitable after a year and a half.

This is enough to show that there is no problem with this model.

With hundreds of cities and thousands of universities across the country, Zhewei Capital alone cannot afford to burn through that much money to open so many coffee shops.

Of course, there are directly operated stores, but there are definitely more franchised stores.

Whether it's directly operated or franchised, the most important thing first and foremost is to prove that the model is sound.

When it comes time to raise funds, it's just a matter of telling a good story.

Lin Bufan listened to Xu Hongfei's report, nodding from time to time.

"Alright, I'm very confident leaving the company's affairs to you."

Lin Bufan got up and prepared to leave.

"Mr. Lin, let me see you off!"

Xu Hongfei and the others hurriedly got up.

"You need to keep a close eye on Time Cafe..." Lin Bufan reminded Xu Hongfei as he walked.

Once Time Coffee goes public, its future market value will definitely not be less than hundreds of billions.

By then, the money that Zhewei Capital has invested now will yield returns of tens or even hundreds of times.

Just as Lin Bufan reached the company entrance, he suddenly heard a commotion.

"Manager Liu, trust me, this model doesn't exist in China yet, it will definitely work."

"Mr. Wang, I've already said it, our company will not invest in your project!"

"Manager Liu, listen to me, the domestic e-commerce industry right now..."

"Mr. Wang, in the current domestic e-commerce industry, Taobao has a monopoly. What makes you think your project can succeed?"

"As I said before, Mr. Wang, your project has been cancelled by the company. I'm sorry!"

Such dialogues occur almost daily at Zhewei Capital.

Now, as Zhewei Capital's status in China grows, many people naturally want to seek investment from it.

For investment companies, investment is a given.

However, investment projects must be reviewed repeatedly.

At first, Lin Bufan didn't pay any attention.

As the company owner, he couldn't possibly see someone pitiful and then invest in them out of pity; that would be extremely irresponsible to the company.

"I will prove to everyone that online outlets are definitely feasible." Clearly, Mr. Wang was still somewhat unwilling to give up.

However, what could he do even if he was unwilling? The other party had already rejected him.

No, it can't be said that it's the other party.

It's fair to say that he rejected almost everyone in the investment industry he could reach; nobody was optimistic about his project.

Outlets is never just a brand name for a shopping mall; it's an industry.

It can be simply understood as the brand's leftover stock.

Taking Adidas and Nike as examples, it's impossible for these brands to sell out all their clothing, shoes, and hats.

To give a simple example, if a total of 30 billion units are produced this year, but only 60% or even half are sold, what happens to the rest?

Moreover, some clothing sizes are sold out; the best-selling sizes are already gone, leaving only the hardest-to-sell sizes.

These inventories are worthless if left to languish in the warehouse, but the brand owners cannot sell them at a low price.

Doing so would be devastating to a brand's value.

All customers will think, since your brand of clothing can't sell, and you'll definitely lower the price in the future, why don't I wait until you lower the price before buying?

The direct consequence of this is that the goods piling up in the warehouse will become more and more expensive, and therefore more and more difficult to sell.

For this very reason, the brand itself absolutely cannot lower the price.

Later, outlet stores emerged.

Brands dump all their surplus inventory and out-of-size clothing into outlet malls, which are the places to sell off their inventory.

Outlets are "discount malls" specifically for ordinary people. Although they sell genuine products, they do not affect the brands.

Online outlet mall!

Lin Bufan suddenly had an idea and walked over: "I want to hear your thoughts!"

"Who are you?"

The other party looked at Lin Bufan with a cautious expression.

"Who I am is not important. What's important is the man next to me, Xu Hongfei, the general manager of Zhewei Capital. If you can convince me, he will agree to invest in you!" Lin Bufan said with a smile.

"real?"

Upon hearing this, the other person's eyes immediately lit up: "I..."

Before he could speak, Lin Bufan interrupted him, saying, "This is not the place to talk."

This is next to the elevator entrance, so it's definitely not a place to chat.

"Mr. Xu, please arrange a meeting room!" Lin Bufan turned to look at Xu Hongfei.

Before deciding whether or not to invest in the other party, Lin Bufan did not reveal his identity.

no need!

If after the conversation you feel the other party isn't worth investing in, what good is knowing their name?

Conversely, if his project is worth investing in, it's not too late to tell the other party who you are then.

"Okay, this way please!"

Xu Hongfei nodded in understanding and led the way to a meeting room in the company.

At Zhewei Capital, there are many meeting rooms like this.

After all, it's impractical for many people seeking investment to share a single meeting room.