The entertainment empire began with Liu Yifei's premarital pregnancy.

Of course, that's not how you calculate it.

If directly operated stores are to be opened, franchising will naturally follow. Otherwise, if we rely solely on directly operated stores, how many years will it take for Time Coffee to catch up with Ueshima Coffee?

Now, Ueshima Coffee is losing ground, and if Time Coffee wants to develop rapidly, it must seize the territory they have lost.

Therefore, Time Coffee needs to take a two-pronged approach: opening directly operated stores as well as franchise stores.

Of the $40 million, only one-third can be used to open directly operated stores. According to Ling Rou's initial development plan, the first step is to open a Time Coffee directly operated store near major universities in first-tier cities in China.

It is expected that 100 directly operated stores will open at the same time.

The remaining funds were used partly for advertising.

After all, if you don't advertise, who will know the "Time Coffee" brand? Even the best wine needs advertising.

The final portion of the funding will be used to build the company's R&D and operations teams.

For franchise companies, the headquarters will definitely provide technical support, store location selection, and even after-sales service, providing comprehensive support in all aspects.

Time Coffee is aiming for an IPO, so reputation is extremely important to them.

Xu Hongfei knew this, as did Shen Nanpeng and the others, so they didn't dwell on how much they had invested.

This is only the first round of financing.

The current valuation is only $2 million. It is estimated that the real battle among investment banks will take place during the second or even third round of financing.

Generally speaking, many companies will go public after going through three rounds of financing.

Time Coffee is no exception.

According to the plan, Time Coffee will also conduct three rounds of financing, with each round offering 20% ​​of its shares. After the three rounds, Zhewei Capital will only retain 40% of the shares.

When the company finally goes public, each company will allocate a portion of its shares for listing based on its own shareholding.

Of course, that's a story for another time.

As for the right to speak, Strong Wind Investment is also Lin Bufan's business, so there is no need to worry about losing the right to speak.

……

After the financing was completed, Xu Hongfei organized the materials and sent them to Lin Bufan's email address.

Lin Bufan only glanced at it briefly and didn't pay any more attention.

After all, Time Cafe is currently valued at only $2 million, which is even less than the investment in the movie "Guixu: The Spirit Realm of Mountains and Seas".

Naturally, it doesn't deserve Lin Bufan's further attention.

At least that's the case for now.

As for the future, that depends on how Time Cafe develops. If everything goes smoothly, it could be done in less than three years, or even just two years.

Time Coffee could be listed on the US stock market.

There are strict time limits for listing on the A-share market; it must be at least three years.

If Time Coffee develops rapidly within the next three years, it will naturally not be able to wait for the A-share market review, so it will have no choice but to list on the US stock market.

Moreover, coffee brands are even more popular abroad.

Therefore, compared to A-shares, US stocks are a better fit for Time Coffee to list.

The next day, August 2nd, the second Twilight movie was released.

Originally, while the second Twilight movie did well at the box office, its reputation declined somewhat due to some logical issues.

However, after the script was revised, the film's reputation not only did not decline, but actually improved compared to the first film.

For film series, word-of-mouth is the most important thing.

Therefore, when word-of-mouth for the second Twilight movie came out, it directly triggered a box office explosion.

Twilight grossed $3780 million on its opening day.

After the opening day box office figures were released, the stock price of Extraordinary Film Company surged.

Before the release of the second Twilight movie, Extraordinary Film Company's stock price hovered around $60.

Currently, Extraordinary Film Company's shares have not yet been split, so the share price is still relatively high.

Right after the opening day box office results for "Twilight 2" were released, Extraordinary Film Company's stock price soared to $68.22 per share.

Moreover, the stock price continues to rise.

In just one day, the stock price broke through the $70 mark.

The second Twilight movie only grossed a little over 30 million US dollars at the box office, but the stock price of Extraordinary Film Company has increased by 1 billion US dollars.

It's easy to imagine how much impact a successful, high-grossing film can have on a listed company.

The second installment of "Twilight" grossed $1.25 million in its first three days.

After the news broke, Extraordinary Film Company's stock price began to surge, breaking through $1 almost every half hour from $70 per share.

By the close of trading that day, Extraordinary Film Company's stock price had reached 82.54 yuan per share.

The market value of Extraordinary Film Company has also risen to $82 billion.

According to Bart Elvis's estimates, Extraordinary Film Company's stock price is likely to eventually rise to between $90 and $100.

Therefore, after reporting to Lin Bufan and obtaining his authorization, Bart Elvis began to slowly cash out his shares.

At this time, when the stock price of Extraordinary Film Company was rising, Bart Elvis slowly sold shares to the stock market without causing much of a stir.

Just as Bart Elvis had predicted, a week later, Extraordinary Film Company's stock price soared to a high of $98.87 per share.

Immediately afterwards, the stock price of Extraordinary Film Company began to slowly decline.

After all, the impact of a movie's box office on a company's market value takes time; once the public's enthusiasm fades, the stock price will fall.