A song from Chengdu revived a closed-down pub.

The melody is soothing, neither overpowering nor jarring; it's the kind of slow rock that requires a quiet moment to appreciate its nuances.

Just then, Su Fan spoke up.

His voice was not loud, but carried a clear, crisp quality unique to a northern winter night.

"Nostalgia for a city"

Often because of one person

She makes you miss me, I miss her so much.

……

The song Su Fan took out was called "Snowy Harbin".

This song was written, composed, and sung by Gao Jin on Earth.

It belongs to the slow rock genre.

The lyrics are catchy.

How many people came to this city because of one person?

And how many people have left because of one person?

The snow fell night after night, but whether that person was still there or not no longer mattered.

The important thing is that the city remembers her.

Su Fan continued singing.

Daoli Central Street

Fallen leaves fluttering outside the road

"Drifting away like you, pure as snow"

……

Su Fan wrote about these places with regional characteristics in his songs, making them sound incredibly familiar to those who are familiar with them.

At this moment, Su Fan's voice began to rise.

On a street without streetlights

I walked through snowy Harbin.

When the wind and frost

Tearing apart a young face

In the South where there is no winter

If you encounter Harbin in the snow

Hold me tight

Let's pretend that our youth hasn't gone far away.

……

When Su Fan sang the words "Harbin," the audience erupted in cheers.

It wasn't the kind of screaming, boiling excitement, but the thrill of being recognized.

At this moment, the atmosphere in the offices of the cultural and tourism bureaus of Jilin and Liaoning provinces suddenly became very subtle.

Zheng Ping from Liaoning Province's Culture and Tourism Department stared at the screen, his mouth slightly open, holding the teacup in his hand for a long time without bringing it to his lips.

He had a bad feeling.

It's like ignoring a risk warning and clicking on a website, only to find a calculus lesson popping up instead of a benefit.

They were even making preparations, promoting winter routes and offering special packages, thinking that Su Fan's songs would definitely be related to Northeast China, and that they could naturally ride the wave of popularity.

But now, the three words "Harbin" are clearly displayed in the lyrics, without even mentioning Northeast China.

When Su Fan finished singing the last line, the audience erupted in applause.

Holding the microphone, he smiled and said, "This song is called 'Snowy Harbin.' I hope you all like it, and you're all welcome to come to Harbin, see the snow, stroll along Central Street, and eat some sweet and sour pork!"

The applause grew louder.

When the song title was announced, the locals were the most excited.

"Harbin! Su Fan sang about Harbin! She got the same treatment as 'Chengdu'!"

"The last song with a city name was 'Chengdu,' and this one is 'Snowy Harbin.' I don't need to say more about its quality!"

"As a native of Harbin, I cried while listening to this. Not because I was sad, but because I felt that finally someone had sung about our city!"

"Su Fan, you know Harbin. The moment I hear names like Daoli, Central Street, and Daowai, I know you didn't just write them down casually!"

……

At that moment, the cultural and tourism sectors of Jilin and Liaoning provinces were utterly devastated.

They thought they could ride the wave of popularity again.

But now it seems like it's a complete waste.

Thus, all that passion could be turned into endless sighs.

At that moment, backstage, Wang Feng leaned against the wall and suddenly smiled.

He didn't laugh out of happiness.

It wasn't a smile of relief anymore.

It's the kind of laugh that comes after helplessness.

He thought he had prepared a new song, incorporating opera elements and changing the style, and that this time he should be able to turn the tide.

But Su Fan didn't even try to compete with him.

They're singing about an entire city.

The moment the words "Harbin" were written into the song title, he had already lost.

He stared at the stage, shook his head, and the bitter smile on his lips slowly faded, leaving only a very soft sigh.

Zhou Haiyang sat in the audience, unable to suppress the smile on his face.

He tried his best to appear calm.

But those around him had already seen him secretly clench his fists several times.

This practice of announcing the song title last was also something Zhou Haiyang strongly insisted on.

He just wanted to see everyone's surprised expressions.

Therefore, he specifically instructed Su Fan to reveal the answer at the end.

Furthermore, the photographer was notified to capture everyone's expressions when Su Fan announced the song title.

Just as Zhou Haiyang was bursting with excitement, Zheng Ping from Liaoning Province's Culture and Tourism Bureau called.

When the call connected, Zheng Ping said with a hint of complaint, "Old Zhou, you've been keeping this well hidden!"

"What did I hide?" Zhou Haiyang feigned innocence.

"Keep pretending, don't try to play dumb with me."

Zhou Haiyang knew he couldn't hide it any longer, so he simply stopped pretending: "Are you trying to talk about that song?"

Zheng Ping sighed: "What's the point of saying this now? I think you're doing this on purpose, just to see Lao Liu and me get the short end of the stick."

Zhou Haiyang immediately protested his innocence: "Heaven and earth bear witness, I really didn't think that much. Besides, why didn't you ask me beforehand? If you had asked me beforehand, I would have explained everything to you in detail."

Zheng Ping was too lazy to dwell on this topic, so he changed the subject: "Alright, let's not talk about this anymore. Let's get down to business. We can't ride the wave of the song, but we want to get involved in that four-province collaboration you did with Shaanxi, Sichuan, and Fujian."

Zhou Haiyang also became serious: "I'm afraid that won't work. The four-province collaboration has already been decided, and the framework and rights have been allocated. It would be difficult to add it in midway."

Upon hearing this, Zheng Ping felt a chill run down his spine.

Before he could speak, Zhou Haiyang added, "However, we could create a small-scale package deal for the three northeastern provinces."

Zheng Ping's eyes lit up immediately: "That's a good idea! You have experience, so tell me how to do it?"

Zhou Haiyang did not refuse and immediately called an online meeting.

The heads of cultural and tourism enterprises from Heilongjiang, Jilin, and Liaoning provinces met together and finalized the plan.

They plan to package the ice and snow scenic spots in the three provinces and launch a "Northeast Ice and Snow Tour Package".

One ticket grants access to popular attractions such as Harbin Ice and Snow World, Yabuli Ski Resort, Changchun Ice and Snow World, and Shenyang Imperial Palace Snow Scene.

The sales channel for the package tickets is, of course, Dianping (a Chinese review platform).

When the "Northeast Ice and Snow Tourism Package" was launched, along with the automatically generated travel guide, the comment section became lively again.

"Before, when I went out to travel, I would spend ages planning everything, comparing hotels, tickets, and routes. Now, Dianping (a Chinese review platform) arranges everything for me in one go, even recommending where to eat for lunch every day. It's so convenient for lazy people like me!"

"After doing the math, the package ticket is almost half the price of buying them separately, and you don't have to scramble for tickets on different platforms. One app does it all, saving time, effort, and money. Village Chief Su's product is truly conscientious!"

"The most amazing thing is that the package can be customized for the number of days. I chose 5 days, and the system automatically arranged Harbin + Yabuli + Changchun for me, and even booked a carpool to Xuexiang for me. This is not a travel app, it's a personal concierge!"

……