A song from Chengdu revived a closed-down pub.

Su Fan sat on a high stool and waited until the lingering sound of the guitar strings completely disappeared before looking up.

The audience was very quiet.

He spoke softly into the microphone: "Travel is nothing more than a carefully planned escape. You think that by going far away you can get rid of the weight of life, but what you have to face never disappears. It just waits quietly in the same place. But the gift of a long journey is that when you return, you may not bring back the answers, but you have learned to look at the old predicaments with new eyes. Some things that once weighed on your heart like huge rocks are now just a pebble that you can walk around on the side of the road. The meaning of travel is not displacement, but returning to your place. Leaving is for a better return."

After singing this song, saying these words immediately created a powerful atmosphere.

Someone in the audience laughed, but the laughter had a nasal tone.

It wasn't that I was amused; it was that I felt a pang in my heart, and I used laughter to shield myself from it.

The chat in the live stream also took off at this moment.

"I was eating instant noodles, but now the noodles are all lumpy, and I'm crying!"

"This song isn't sung, it's spoken—said to everyone on their journey!"

"I've saved up a drawer full of train tickets, but I've lost the courage to say 'I love you.' It turns out that traveling far away is just practice for saying goodbye!"

"I've decided to go to Sichuan Province next month, not for any particular reason, I just want to travel!"

"So what is the meaning of travel? Is it escapism? Is it searching? Is it emptying your mind? None of these. It's about coming back feeling different!"

……

The comments kept coming in one after another, making it almost impossible to see the screen.

Lin Fang stood to the side of the stage, holding the microphone. After the atmosphere had calmed down, she spoke: "This song is very beautiful, and it touched everyone's hearts. Are there any more performances? If so, please continue."

Su Fan replied crisply, "No, that's all."

Lin Fang chimed in, "That's a good idea!"

"I really don't have that!"

The two stared at each other, wide-eyed.

Someone in the audience laughed.

After a few seconds of eye contact, Lin Fang had no choice but to give up: "Alright, so what are Mr. Su's plans for the rest of the trip?"

"That's all for now," Su Fan said, turning to walk off the stage. "It's over. Have a good meal and drinks, everyone."

Seeing that he had already stepped off the stage, Lin Fang quickly said, "Besides offering your blessings, is there anything else you'd like to say to everyone?"

Su Fan stopped and turned to look at her: "For example?"

Lin Fang thought for a moment and said, "You can say whatever you want, but please, considering it's the New Year, don't be hurtful."

Su Fan walked back onto the stage, stood in front of the microphone, and his expression suddenly became very serious: "Okay, then I'll give you all some life advice."

Upon hearing this, everyone perked up their ears.

Even the live stream room fell silent, and there were no more comments.

Lin Fang breathed a sigh of relief, thinking, "Finally, I can say something serious."

Su Fan cleared his throat and said:

"As someone who's been through it, I've already been through it."

"There is no difficulty without difficulty."

"But remember, your back is always your back."

"Wealth accumulation depends on accumulation."

"When you feel you can't hold on anymore, you must hold on, unless you absolutely can't."

There is an old Chinese saying that goes something like this:

After saying that, Su Fan turned and left, completely ignoring the crowd who were still pondering the reasoning behind it.

The people in the audience were stunned for a long time.

Some people frowned in thought, some stared blankly, and some had already gone over the words in their minds twice, feeling that something was amiss.

By the time someone finally burst out laughing, Su Fan was already sitting at the bar, holding Fang Cheng's glass of water, drinking it with a clear conscience.

Lin Fang looked at the camera with a complicated expression.

She took a deep breath and said in an "I admit it" tone, "It really is true, hearing your words is like hearing a profound truth."

Finally, she forced a professional smile: "Okay, that's all for today's live stream. See you next time!"

The moment the director cut off the signal, her shoulders slumped, and she glanced back at the bar area.

Su Fan was raising his glass to clink glasses with the person next to him, as if nothing had happened.

In the live stream, the last comments were still floating around.

"This live stream was so much fun, much better than any variety show!"

"The songs are great, and you're funny too. Hope you do more live streams in the future! I'm following you!"

"Su Fan's last words were a masterpiece of nonsensical literature; I've learned a lot!"

"Reporter Lin's reaction was absolutely brilliant; 'His words were truly insightful,' a perfect ending!"

……

The number of comments gradually decreased, but the tavern remained lively.

When the live broadcast signal was cut off, the conference room of the Sichuan Provincial Bureau of Culture and Tourism was quiet for a long time.

It's not that no one wants to talk, it's that they don't know what to say.

Su Fan's actions were incredibly smooth and effective, even surpassing the promotional videos they had spent millions on.

They knew that Sichuan's tourism industry was about to explode.

No one knew how to express their feelings at that moment.

Qi Tongwei sat in the main seat without saying a word.

His facial expression remained relatively calm, but his hands under the table were constantly rubbing his knees, a sign of his excitement.

He's so excited he wants to set off firecrackers to celebrate.

Qi Tongwei cleared his throat and said in a calm tone, "That's enough for today. Everyone, prepare for the next steps. And like I said before, if anyone tries to cause trouble at this critical juncture, don't blame me for turning against them."

Everyone nodded in agreement.

Compared to Sichuan Province, other provinces don't have the same enthusiasm for cultural and tourism development.

Leaders of the cultural and tourism departments in various provinces must be feeling incredibly envious.

Despite their sour grapes attitude, Sichuan Province's actions have opened up new avenues of thought for them.

Cultural and tourism promotion doesn't necessarily require making blockbuster films; otherwise, it's a disaster.

Sometimes, a song, a person, or a small bar can elevate an entire city to new heights.

At this moment, Wei Zhiran from Qin Province was watching the screen as the live stream ended.

He just sat there, maintaining the same posture for quite a while.

The expression on his face was hard to define—it was a mix of frustration and resentment, but he looked rather conflicted.

He even began to reflect on himself: "Why didn't I discover such a person in my territory? Instead, Sichuan Province benefited from it!"

The more I think about it, the more humiliated I feel.

He picked up his phone and dialed his assistant's number.

"Did you find out? Which part of our province is that Su Fan from?"

"I just found out, he's from Lee Kappo."

"Lijiapo?" Wei Zhirang felt the name was familiar, but couldn't quite place it.

The assistant immediately added, "It's Mawei Post Station."

Wei Zhirang immediately remembered: "Mawei Slope, the place where Yang Guifei is said to have hanged herself, has been undergoing tourism development for the past few years, but it hasn't made much progress. I remember that the brigade secretary of Lijia Slope is named Pan Lei. He recently submitted a tourism development proposal, and it seems to have been approved."

"Yes, it has already been approved. They hope that people from the province can take some time to provide guidance."

Wei Zhirang stood up, paced back and forth a couple of times, and his tone suddenly became very formal: "Go, we must go, we must go deep into the grassroots."

The assistant on the other end of the phone understood perfectly. He knew, of course, why his boss had made such a decision, but he couldn't say it outright. So he just went along with the conversation: "Director Wei, if you go and give guidance in person, Lijiapo will definitely be happy. With you in charge, it will surely become another popular tourist attraction in our Qin Province."

Wei Zhirang ignored that question and said directly, "Send me Pan Lei's phone number."

"Okay, I'll send it to you right away!"