A song from Chengdu revived a closed-down pub.
Chapter 228 Rectification
People from other music platforms also noticed this move by NetEase Cloud Music.
Their expressions were quite a sight to behold.
In the conference rooms of various music platforms, the CEOs projected the event page of NetEase Cloud Music onto the big screen, and the conference rooms fell into a deathly silence.
"Look at this, one event leveraged dozens of celebrities for free publicity at zero cost, and the number of registered users increased by tens of millions in a short period of time. Our marketing department's annual budget can't even achieve the same results in a week."
No one dared to speak.
After a long pause, someone whispered, "The key is that they have Su Fan in their hands. A reward for a song is more effective than any promotion. There's no way to learn that."
"Who made the decision to remove Su Fan's songs from the platform?" someone suddenly asked from the corner.
The atmosphere in the meeting room instantly plummeted to freezing point.
Several executives who initially advocated for following suit and banning the program are now filled with regret.
"Weren't you all quite enthusiastic about banning Su Fan back then? Now look what's happened! Not only was he not banned, but he's also created his own platform and is poaching our users by the basketful!"
At this point, someone suggested, "How about we go and talk it over again? Offer a larger share and buy back the copyright to Su Fan's song."
"Negotiate? What are we negotiating with?" The boss sneered. "They're the platform themselves now. Why should they share exclusive content with us? Do you think they'd even consider the money we offer?"
Finally, the boss sighed deeply, his tone full of bitterness: "What goes around comes around. That's really true. Pass down the order to have the product department thoroughly study that music-plus-social model. Copy what you can first. We can't just sit here and wait to die."
As the order was issued, those executives who had advocated for banning Su Fan also faced reckoning.
After all, someone always has to take the blame for a wrong decision.
The first person to be targeted was the content director of a certain platform.
Back then, he confidently declared at the meeting, "He's just a new singer; what kind of waves can he make if he's taken off the air?"
With the platform's daily active users plummeting, this blame naturally falls on him.
With a single transfer order, the person was directly reassigned from the core business department to the peripheral customer service system, euphemistically called "going deep into the front line to understand the users."
Anyone with eyes can see that this is a disguised way of discouraging people from leaving.
The other platform took a more direct approach.
The vice president who spearheaded the response to the ban was summoned by the board of directors overnight, and an internal notice was issued early the next morning.
"Resigning for personal reasons."
There wasn't even a farewell party when they left.
Another platform handled the matter even more decisively and efficiently.
Of the three senior executives who were involved in the decision-making process, one was demoted, one was transferred to another position, and one resigned voluntarily.
The official explanation given to outsiders is grand and dignified: organizational structure optimization.
But insiders, everyone knows that this is paying the price for that foolish decision made back then.
For a time, people on the major music platforms were in a state of panic.
What's even more interesting is that a joke quickly spread within the industry.
Q: "How can you ruin a ten-year career with a single decision?"
A: "Vote in favor of banning Su Fan."
This is internal turmoil within major music platforms.
However, these actions did not attract much attention from users.
All eyes remain firmly on Su Fan's second song; who will ultimately win the award is clearly a topic of great interest.
When Ma Yuesong from the Chinese Opera Association saw Su Fan's Weibo post, he was so excited that he almost jumped out of his chair.
He felt that the opportunity had arrived.
Without saying a word, he immediately convened a special meeting.
At the meeting, everyone began to imagine what benefits acquiring Su Fan's songs would bring to the opera association, and a heated discussion ensued.
"Just think about how popular Su Fan's song 'Dingjun Mountain' was. So many young people started to learn about traditional opera because of that song. If we can get a song that is truly tailor-made for traditional opera this time, it will be a huge boost for our entire industry!"
"Yes, Su Fan's songs are the best form of promotion, worth more than a hundred campus events we've organized!"
"At that time, all major opera genres will be able to ride this wave, revitalizing recruitment, performances, and the market. This is a golden opportunity for the opera association to take off!"
……
The discussion was quite heated, and the visions were very promising.
At this point, Ma Yuesong said, "Since everyone is so optimistic about it, let's talk about how to get this song?"
The meeting room fell silent instantly upon hearing this.
Everyone stopped talking.
Because everyone knows that getting the second song is much harder than getting the first one.
Right now, all the popular celebrities are fiercely competing, some are doing live streams, some are buying trending topics, and fans are voting and supporting them wave after wave.
Of course, major entertainment companies also took the initiative in this.
Because the CEOs of these entertainment companies all wanted to use this incident to establish a connection with Su Fan.
After all, Su Fan has a master named Zhang Lingyuan, who can directly communicate with those big shots.
What can the opera association use to compete with others?
Competing on the number of followers?
Is it about generating buzz and traffic?
None of them are good enough.
The meeting ended inconclusively without producing a satisfactory solution, and the meeting concluded in a sour mood.
When Ma Xiaoya returned home that evening, she immediately saw her father sitting on the sofa, sighing and looking worried.
"Old Ma, what's wrong with you?" Ma Xiaoya asked casually.
"It's all because of Su Fan's second song. The association also wants to get this song, but after weighing the pros and cons, they feel the chances are slim."
"Isn't that simple? Just imitate what those fans of traditional Chinese style songs do!"
Ma Yuesong was taken aback: "What do you mean?"
"It doesn't mean anything. Just copy what the traditional Chinese style circle does. Just vote to let Su Fan sing opera, right? Anyway, he sings opera quite well."
A single word awakens one from a dream.
Ma Yuesong immediately slapped his thigh and stood up abruptly: "That's right! How could I not have thought of that!"
Seeing her father's eyes light up and his excited, eager expression, Ma Xiaoya silently prayed, "Boss Su, please don't blame me! I was just saying it offhand!"
The next day, the opera association held another meeting.
This time, everyone present looked dejected.
A whole night passed, and no one had come up with a good solution.
Seeing everyone's worried faces, Ma Yuesong secretly found it amusing, but deliberately put on a stern face and asked, "Gentlemen, it's been a whole night, have you come up with any good solutions?"
Everyone shook their heads and sighed, indicating that they were powerless to help.
Seeing that the time was right, Ma Yuesong cleared his throat and slowly began, "I have an idea. Let's hear it and see if it's feasible?"
Upon hearing this, everyone in the conference room looked up at him suspiciously.
"Su Fan can sing opera, you all know that, right?"
The crowd nodded noncommittally.
"Then we can totally follow the example of those people in the traditional Chinese style music circle and launch a vote to have Su Fan create a song related to traditional opera, and then vote to have him sing it himself!"
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