A song from Chengdu revived a closed-down pub.

Not long after, the official account of Tengfei Group reposted Su Fan's Weibo post and added a text.

"Thank you for your trust, Mr. Su Fan and the Han Tang Entertainment program team. Tengfei Group will do its best to provide reception and service support. We wish you a successful trip to Qin Province and look forward to everyone appreciating the historical heritage and cultural landscape of Qin Province through the live broadcast."

The caption did not deliberately promote Tengfei Group, nor did it mention the recent controversy; the tone was restrained and composed.

But the more they do this, the easier it is for them to gain external recognition.

Ye Beichen said, "Notify all scenic spots and hotels under the group to pay attention to this live broadcast tomorrow. They should cooperate immediately regarding the routes, attractions and service information involved in the program. Since Xiao Fan has opened this door for us, Tengfei has to do its job well and not let his efforts go to waste."

Ye Sicheng immediately sat up straight: "I'll make the arrangements tonight. Also, have the hotel prepare contingency plans in advance, but don't interfere with the program's live broadcast, and don't deliberately create any publicity traces."

Ye Beichen nodded in satisfaction: "Let's do it this way. Whether something is good or not can't be judged by words alone. Since so many eyes are watching tomorrow, let them see for themselves whether Tengfei's cultural tourism projects are really as bad as the internet says."

The atmosphere in the living room, which had been somewhat oppressive, finally changed with the appearance of this Weibo post.

Su Fan did not directly defend Tengfei Group, nor did he argue with the online critics.

He simply brought the production crew and checked into a hotel owned by Tengfei.

But this action itself speaks louder than a thousand words.

With Qin Province's cultural tourism department and Tengfei Group reposting the post, Su Fan's Weibo post quickly came to the attention of cultural tourism departments across the country.

Qi Tongwei, from the Sichuan Provincial Department of Culture and Tourism, also saw this message.

At this moment, someone sent a message in the Sichuan Provincial Culture and Tourism Working Group saying, "Director Qi, should we forward this as well?"

Qi Tongwei thought for a moment and said, "Leave a comment below using the official account, saying that Sichuan Province has prepared beautiful scenery and delicious food, and welcomes the program team to come to the next stop. Remember to keep your tone relaxed, so that people don't feel that we are stealing the limelight from Qin Province."

Not long after, the Sichuan Provincial Department of Culture and Tourism appeared in the comments section.

"Xi'an, please treat us well first. Sichuan Province has already prepared hot pot. For the next stop, the vote, everyone knows how to choose."

Seeing the actions of Sichuan Province's cultural and tourism department, Zhou Haiyang couldn't help but complain: "I'm really impressed by this guy, how come he can jump on any bandwagon of popularity!"

Despite saying that, he didn't slow down at all, and immediately told the publicity department to follow.

Tourism officials from other provinces, upon seeing this, couldn't help but exclaim, "Holy crap! They can do that?!"

As a result, cultural and tourism accounts from various regions flooded the comment section.

"We enjoy spring-like weather all year round. See snow-capped mountains, explore ancient cities, admire seas of flowers, and eat mushrooms. A single trip to Yunnan Province allows you to experience more than one season. Friendly reminder: when cooking mushrooms, always listen to the locals; don't try to cook them yourself!"

"The mountains and the sea are both there, and so is the aroma of tea. During the day, we can see the Tulou (Hakka earthen buildings) and stroll through the ancient city; at night, we can enjoy the sea breeze and eat seafood. If the production team is willing to come, we can even prepare the tools for beachcombing in advance!"

"Climb Mount Tai to watch the sunrise, visit Qufu to pay homage to the sages, and then go to the beach to feel the breeze. As for food, we only have one question: Does your production team have enough stomachs?"

……

While the cultural and tourism departments in various regions may seem to be joking with each other in the comments section, in reality, everyone is paying attention to the same thing.

Was Su Fan's choice of a hotel under the Tengfei Group just a regular accommodation arrangement, or the beginning of a future collaboration for the program?

The most distinctive feature of this live stream is that it integrates scenic spots, hotels, restaurants, and travel routes into Dianping (a popular Chinese review platform).

Viewers can find the program wherever it airs.

If the cultural tourism projects under the Tengfei Group can regain public attention through this live broadcast, the rumors circulating online about the group's business stagnation will naturally be impacted.

While local cultural and tourism departments are still observing, Tengfei Group's partners have already taken a more direct approach.

The first to call was a large travel agency that had been cooperating with Tengfei for many years.

A few days ago, affected by public opinion, this travel agency temporarily suspended the promotion of several tour routes under Tengfei Group, and even prepared to reduce the scale of subsequent purchases.

Less than half an hour after Su Fan posted his Weibo, the person in charge of the other party contacted Ye Sicheng.

"Mr. Ye, is Su Fan's production crew currently staying at your hotel in Xi'an?"

Ye Sicheng responded, "That's right, the production team checked in this afternoon and will officially start the live broadcast tomorrow."

After a moment of silence, the other party asked, "Will subsequent live streams involve your scenic spots and tour routes?"

Ye Sicheng did not make a definitive statement: "The program's route is jointly decided by audience votes and the production team. Tengfei will not interfere. However, as long as the program requires it, we will provide normal reception and service support."

Hearing this answer, the other party felt more confident.

If this were just a commercial promotion arranged by Tengfei at its expense, Ye Sicheng would have wanted to cram every project into the program.

But now, Tengfei didn't ask the production team to speak for him, nor did he deliberately try to associate himself with Su Fan. He simply appeared in the live broadcast as an ordinary hotel guest.

This restraint, on the contrary, makes people more convinced that Tengfei's basic operations have not been greatly affected.

The other party's tone softened considerably: "We plan to restore some of the lines that were previously suspended. We will also have someone monitor the live stream tomorrow. If the market feedback is positive, we can renegotiate the subsequent cooperation plan."

Ye Sicheng did not appear overly enthusiastic, but simply said calmly, "Sure, Tengfei welcomes normal business cooperation at any time."

Similar calls soon followed one after another.

These partners didn't suddenly believe in Tengfei, nor did they completely abandon all their concerns because of Su Fan's Weibo post.

They simply saw another possibility in this Weibo post.

If Tengfei Group had truly reached a dead end, Su Fan and Hantang Entertainment would not have taken the entire production crew to stay at a hotel under Tengfei's umbrella at this time.

What's more, tomorrow's broadcast will be live.

The hotel's occupancy rate, service capabilities, and actual operating status will all be shown on camera without any concealment.

Whether it's true or false, the answer will soon be revealed.

The partners who were originally prepared to sever ties with Tengfei have therefore chosen to wait a little longer.

For Tengfei Group now, it's enough that these people are willing to wait.

At 10 p.m. that night, the back-end data of the hotel under Tengfei suddenly showed a significant change.

Since Su Fan posted on Weibo, the number of visits to the hotel's details page has been steadily increasing.

Many netizens did not place an order immediately, but began to check room types, prices and guest reviews.

Immediately afterwards, bookings for the following week began to increase rapidly.

Especially on the day of the outdoor performance, several commonly used room types quickly became unavailable.

The hotel manager, looking at the constantly changing data in the backend, could hardly believe his eyes and quickly sent the report to Ye Sicheng.

After reading the data, Ye Sicheng remained silent for a moment before transferring it to the group's publicity department.

He only sent one sentence in the work group.

"Don't create hype or generate extra buzz. Tomorrow, focus on providing excellent service so that all guests entering the hotel receive normal and professional treatment."

What Tengfei Group needs most right now is not a large-scale public opinion counterattack.

Instead, it allows everyone to see with their own eyes that its hotels are still operating, its scenic spots are still receiving tourists, and its tourist routes are still running normally.

Su Fan's Weibo post did not directly address the problems Tengfei was facing.

It was as if a hole had been torn open in a dense, impenetrable cloud.

Those partners who were originally prepared to leave also stopped for the first time and decided to watch the live broadcast the next day before making any decisions.