A song from Chengdu revived a closed-down pub.

Next, Su Fan led the production crew to Mawei Post Station.

In addition to visiting local attractions and learning about their history, he also sang "The New Drunken Concubine" during the live stream.

The unique singing style, coupled with the song's connection to local history, propelled the live stream to the top of trending searches once again.

Riding this wave of popularity, the tourism market in Qin Province has become incredibly hot.

Searches and reservations for attractions such as the Terracotta Army, the ancient city wall, and Mawei Post Station are constantly rising.

Hotels, restaurants, and tour packages also experienced a surge in demand.

As a key player in Shaanxi Province's cultural tourism industry, Tengfei Group has also benefited greatly.

The most direct change is the occupancy rate of its hotels.

The hotel where Su Fan and the production crew are staying is almost fully booked for the next two weeks.

Other hotels under the Tengfei Group also gained a lot of traffic due to related recommendations on Dianping.

Thanks to this, several of the group's tour routes, which had previously seen a continuous decline in bookings, have recovered to pre-crisis levels.

Two of the most popular routes sold out for several consecutive days.

In addition, the commercial streets, cultural parks and tourism service projects operated by Tengfei have also attracted a large number of tourists.

Hotels earn accommodation fees, travel agencies earn service fees, and scenic spots, catering, cultural and creative products, and transportation together constitute the complete revenue of Tengfei's cultural tourism sector.

Su Fan's success was not just a temporary surge in popularity for a particular project.

He revitalized the previously fragmented businesses under Ascendas.

In the group's conference room, staff members are reporting the latest data.

The head of the hotel division said excitedly, "The average occupancy rate of hotels in the Qin Province region under the group has exceeded 90% for the next two weeks. The hotel where the program crew stayed has sold out of all major room types, and subsequent bookings have been scheduled until next month."

The executive in charge of travel agency business continued, "Online travel package sales have also tripled compared to the same period last month. Most notably, tourists are no longer buying tickets for single attractions, but are starting to choose packages that include accommodation, transportation, and attractions."

Ye Yao flipped through the data in her hand and analyzed it seriously: "This shows that the traffic brought by the program has begun to circulate within the booming cultural tourism system. Tourists first learn about Qin Province through live broadcasts, and then search for routes on Dianping. Some of them will naturally enter our hotels, scenic spots and travel services. As long as the reception and service are not problematic, this one-time traffic may accumulate into long-term reputation."

Ye Sicheng glanced at her, a hint of approval flashing in his eyes.

During this period, he followed the old man's wishes and gradually involved Ye Yao in the group's affairs.

Based on her analysis, Ye Yao is no longer just focused on the revenue of a single project.

Instead, they began to consider the issue from the perspective of the entire cultural and tourism sector.

Ye Sicheng nodded slightly: "Make sure all projects under our umbrella maintain service standards, do not raise prices temporarily, and do not lower the experience just because of increased customer traffic. The higher the popularity brought by the program, the more we must not ruin our reputation."

Everyone readily agreed.

For Tengfei, what's truly important is not just operating revenue.

Previously, there were rumors that Tengfei Group's cash flow had dried up and that its cultural tourism projects were about to be suspended.

As a result, some partners demanded early settlement, banks raised their risk levels, and even projects that had been agreed upon were forced to be suspended.

But now, tourists can see for themselves through live streaming that Tengfei's projects are still operating normally.

The ever-increasing occupancy rates, ticket sales, and travel bookings serve as the most direct proof.

Those partners who were originally prepared to distance themselves from Tengfei began to reassess the risks.

Several travel agencies have resumed promoting the Tengfei route.

The supplier has cancelled its request for early settlement.

Cooperation projects that had been suspended from negotiations have returned to the negotiating table.

More importantly, the banks saw the growing cash flow from the Tengfei Cultural Tourism sector and temporarily abandoned their plans to reduce credit lines.

Although loans were not increased immediately, as long as loans were not withdrawn or credit lines were not reduced, it would already be a great relief for Take-off at this time.

The capital market reacted just as quickly.

As tourism data from Qin Province and the operating conditions of projects under Tengfei Group were successively released, the group's stock price rebounded for several consecutive days.

The previous rumors about Takeoff's impending bankruptcy have also begun to lose their appeal.

Investors gradually realized that while the investment issues left behind by Ye Xuan did cause trouble for Tengfei, they did not destroy the group's core cultural tourism business.

As long as the cultural and tourism sector continues to generate revenue, Tengfei has not reached a dead end.

After the meeting, Ye Yao dialed Su Fan's number.

The call was answered quickly.

"Xiao Fan, I really have to thank you this time. If it weren't for you bringing the program team into Tengfei's hotels and doing so many live broadcasts in Qin Province, the group's cultural tourism business wouldn't have stabilized so quickly."

Su Fan said nonchalantly, "Don't mention thank you, it's nothing."

"It may be a small matter for you, but it is a lifeline for Tengfei."

"Alright, let's not talk about this anymore. I was just about to contact you. I have an idea that you guys can try."

"What are your thoughts?"

"Doesn't Tengfei own quite a few hotels? You could set up a separate home furnishing brand and start with bedding."

Ye Yao was slightly taken aback: "You mean, let the hotel sell bed sheets, blankets, and pillows?"

"Similar, but not simply setting up a few shelves in the hotel lobby."

Su Fan organized his thoughts and continued to explain: "The biggest problem with ordinary home furnishing brands selling bedding is that consumers can't really experience whether a pillow is comfortable or not, or whether the temperature of a quilt is suitable. You can't really tell by touching it a few times in a shopping mall. But hotels are different. Guests stay in a room for one night, and they will personally sleep for a few hours to see if the pillow, mattress, and quilt are good or not. As long as the experience is good enough, they will naturally want to know what products they slept on last night when they wake up the next day."

Ye Yao understood some of it: "So, you mean turning hotel rooms into experience venues for bedding?"

"That's right."

"Guests are already using these things when they stay at the hotel: beds, blankets, pillows, and sheets. There's no need to specifically sell them to them or have salespeople follow them around introducing these items. They've already experienced them in the most authentic sleeping environment. You just need to put a simple product card in the room or set up a QR code. If a guest finds a pillow comfortable, they can scan the code to see the model, material, and price, and place an order directly. The products are shipped from a central warehouse, so there's no need for each hotel to stock up on a lot of inventory."