A song from Chengdu revived a closed-down pub.

After talking to Su Fan on the phone, Ye Yao felt more and more that this was something worth doing.

She picked up the notes she had just organized and went straight to Ye Sicheng's office.

Hearing the knock, Ye Sicheng didn't even look up: "Come in."

Ye Yao pushed open the door and placed the notebook in front of him: "I have a new project that I'd like to discuss with you."

Ye Sicheng put down the documents in his hand, looked up at her, and said, "You have an idea so soon? Tell me about it."

Ye Yao didn't waste any words and said directly, "I want to rely on Tengfei's hotels to create a home furnishing brand specializing in sleep products, starting with pillows, comforters, and mattresses."

Ye Sicheng frowned slightly: "Selling bedding in a hotel?"

Clearly, he didn't see the value in this project at first.

So, Ye Yao described in detail the line of thought that Su Fan had just mentioned.

After Ye Yao finished speaking, the office remained quiet for a long time.

Ye Sicheng's expression gradually changed from indifference to seriousness.

After a moment, he looked up and asked, "Did Xiao Fan tell you about this idea?"

Ye Yao nodded: "Yes."

After receiving an affirmative answer, Ye Sicheng remained silent.

He leaned back in his chair, his fingers tapping lightly on the table, while his mind raced through the business logic of the entire project.

The more Ye Sicheng thought about it, the more astonishing the value of this project seemed.

Finally, he couldn't help but sigh, "Xiao Fan, how did you even get into this? Don't spread this around for now. First, take some people to do market research, and then select three hotels from the group as pilot projects."

……

As the live broadcast of Qin Province was nearing its end, voting for the next stop began.

According to the rules previously announced by the program team, this round of voting will mainly select candidates from several provinces and cities surrounding Qin Province.

After the shortlist was announced, the cultural and tourism departments of each province immediately pulled out all the stops.

Gansu Provincial Department of Culture and Tourism worked overnight to produce a promotional video.

The desolate desert, the flying apsaras of Dunhuang, the Hexi Corridor, and Jiayuguan appear in the picture in turn.

Finally, they extended an invitation to netizens, saying that if the production team was willing to come, they could take over the entire route.

Shanxi Province's cultural and tourism sector has brought out all the local ancient buildings, Shanxi merchant courtyards, and specialty noodles.

He even created a complete map titled "Following Su Fan to See Ancient Chinese Architecture".

However, the province with the most commotion is Sichuan.

Qi Tongwei used almost every method at his disposal to win this round of voting.

Giant panda keepers appeared on camera with panda cubs to campaign for Sichuan Province.

Local hot pot restaurants, scenic spots, and travel agencies have launched lucky draw events.

Several artists from Sichuan Province also voluntarily reposted the Weibo post, inviting netizens to vote for their hometown.

The Sichuan Provincial Department of Culture and Tourism even announced a complete program route in advance.

Visit Sanxingdui, stroll through Kuanzhai Alley, eat hot pot, drink covered bowl tea, and experience Sichuan opera face-changing.

Finally, Su Fan led everyone in singing "Chengdu".

With this series of combined measures, Sichuan Province quickly took the lead in the votes.

Netizens generally believe that there is little suspense about the next stop.

Although the other shortlisted provinces knew their chances were slim, they still did not give up.

Even if they don't win the next round, they can at least take advantage of the voting buzz to promote their scenic spots, food, and culture to netizens across the country.

Ning Province, however, appeared unusually quiet.

Other provinces post more than a dozen Weibo posts a day.

However, the official account of Ningxia Culture and Tourism has remained silent for a long time.

There were no promotional videos, no celebrity appearances, and not even a formal campaign slogan.

If you don't carefully examine the shortlist for the next round, no one will know that Ning Province is included.

Just as cultural and tourism activities in various provinces were generating a lot of buzz online, Ningxia's cultural and tourism sector finally released a Weibo post.

However, this Weibo post doesn't seem like a campaign stunt at all.

"Seeing everyone discussing where the show's team will go next, we also took a good look at the shortlist."

"Sichuan Province is indeed wonderful. It has giant pandas, hot pot, Jiuzhaigou scenery, and the song 'Chengdu' that everyone loves."

"If we were ordinary tourists, we would probably cast our vote for Sichuan Province as well."

"The other provinces are also great, with rich history and numerous scenic spots. The prepared routes are all more exciting than the last."

"As for Ning Province, it is not a large place with a small population, so what it can offer is limited. It has nothing more than the Yellow River, the Helan Mountains, deserts, vineyards, and the slightly brighter stars at night."

"We had prepared several routes and contacted some locals, hoping to show the crew how the Yellow River flows through Ningxia Province and how people live in the desert."

"However, since everyone rarely gets to travel, they should naturally choose more lively and famous places. Ning Province shouldn't cause any more trouble."

"We'll keep the prepared route for you. It's okay if the production team doesn't come this time. If you happen to be passing by in the future, you can stop for a drink of water."

Finally, I wish Sichuan Province the best of luck, and I wish everyone a wonderful time wherever they go.

……

In the Sichuan Provincial Cultural and Tourism Office, Qi Tongwei also saw the Weibo post released by Ningxia Province.

He read it through from beginning to end, and a satisfied smile gradually appeared on his face.

He nodded with satisfaction, especially when he saw that the Ningxia Provincial Department of Culture and Tourism had taken the initiative to show goodwill.

Qi Tongwei leaned back in his chair, picked up his teacup, and was in a very good mood.

In his view, it's only a matter of time before Sichuan Province takes over the next stop.

But he didn't know that at the same time, the scene in the conference room of Ningxia Culture and Tourism Bureau was quite different.

Director Lin Xiangyu sat in the main seat, with the large screen in front of him displaying the constantly changing vote counts for several provinces.

Upon seeing the head of the publicity department walk in, he immediately asked, "Has the Weibo post been published?"

The person in charge nodded: "It has been sent out. All the copy is as you said. There is not a single sentence that directly solicits votes, nor does it belittle other provinces."

Lin Xiangyu said, "Just send it out. Our Ning Province can't compare to Sichuan Province in terms of population, online presence, and tourism reputation. We have no chance of winning by directly soliciting votes. Since we can't compete openly, we can only resort to some tricks."

A staff member in the conference room asked, "Director Lin, is this really going to work?"

Lin Xiangyu pointed to the big screen, a meaningful smile on his face: "If we say that Ning Province is worth coming, netizens will just think it's normal publicity. But if we say that we're not competing, netizens will feel sorry for us. People have a tendency to sympathize with the weak. Sichuan Province is far ahead and is so well prepared. Under these circumstances, the less Ning Province competes, the more netizens will feel that we just lack an opportunity to be seen."

The person in charge nodded thoughtfully: "So, we deliberately praised Sichuan Province to put ourselves in a weaker position?"

"That's right." Lin Xiangyu instructed, "Immediately have someone set the tone online, but be careful with the votes. No vote rigging, no fake votes, and absolutely no attacks on Sichuan Province."

The publicity manager pulled out a notebook: "In which direction should we primarily guide the discussion?"

Lin Xiangyu said, "First, let people mention that smaller places should also have a chance to be seen. Second, extract our weak points and make them into pictures and short videos. Third, guide the discussion, reminding everyone that Sichuan Province will have many more opportunities in the future, but Ning Province missed this one, and who knows when the next one will come. Fourth, don't appear too anxious. The more people campaign for Ning Province, the more sensible Ning Province people should be. They can say in the comments section that people don't need to vote out of sympathy; Sichuan Province is indeed very good, and we will wait for another opportunity."

The person in charge paused for a moment: "Won't this make the tea flavor too strong?"

Lin Xiangyu didn't care at all: "Whether it's good or not is not important, as long as it works. We don't have that many celebrities in Ning Province, nor do we have giant pandas to help us garner votes, so we can only use other methods. Besides, which of our words was a lie? We just made ourselves sound a little pitiful."

The publicity manager asked, "Should we contact a few media outlets?"

"Contact them, but don't let them directly campaign for Ningxia Province. Let them discuss whether it's necessary to always only select popular destinations in this vote. By the way, isn't the point of a travel program to show everyone places they don't usually know about? Remember, we can't defend ourselves. We have to make netizens feel that Ningxia Province has been wronged. Once that sentiment is aroused, we won't need to say anything about the voting."