A song from Chengdu revived a closed-down pub.

Lin Xiangyu, who was standing to the side, finally breathed a sigh of relief.

The moment Xie Siyu spoke, the last bit of worry in his heart vanished.

This was not the promotional song for Ningxia Province that he originally envisioned.

It didn't include all the scenic spots in Ningxia Province in the lyrics, nor did it attempt to use grand melodies to praise this land.

But precisely because of this, it has the potential for wider dissemination.

Anyone can listen to this song in the summer.

Anyone who sees the starry sky and feels nostalgic may recall this melody.

The song is titled "Ningxia".

Once this song becomes popular, the name "Ningxia" will be associated with summer nights, stars, tranquility, and longing.

This kind of impression cannot be created by rigid propaganda slogans.

Thinking of this, Lin Xiangyu looked up at the starry sky, his heart filled with joy.

He suddenly felt that it was acceptable that Su Fan didn't sing himself.

The singing continued.

The cicadas have fallen asleep and are sleeping peacefully.

A peaceful summer in my heart

……

The lyrics, though only a few lines long, are incredibly vivid.

The daytime heat has subsided, and the cicadas that had been chirping all day have gradually quieted down.

A gentle evening breeze blew through the window, causing the leaves to sway softly.

There were no cars or city noise in the distance, only a sky full of stars and a person's longing hidden in their heart, not wanting to disturb anyone.

That wasn't a particularly grand or spectacular scene.

Instead, it felt like a summer night that everyone had once experienced in their memories.

When I was a child, I would lie on a straw mat in the yard and look up to see the stars.

The occasional chirping of insects reached my ears, and the voices of my family drifted over from not far away.

There was no need to rush anything; it felt as if the whole night could continue like this forever.

After another repeated chorus, the song suddenly begins:

It was a peaceful summer.

The day you came to Ningxia

……

Upon hearing this, Lin Xiangyu's eyes widened suddenly, and his mouth involuntarily opened.

If the preceding lyrics merely used the name "Ningxia" to depict a quiet summer night...

When that line is sung, the meaning of the entire song completely changes.

A tranquil summer is an atmosphere.

Arriving in Ningxia, I truly settled on this land.

This is similar to writing an essay.

So much scenery, emotion, and memory were used to lay the groundwork.

Finally, at this moment, the main point was revealed.

Moreover, the way it was done was incredibly natural.

There was no stiff introduction of what scenic spots Ningxia has, nor were there any abrupt slogans welcoming tourists.

With just the phrase "the day you came to Ningxia," all the listeners could imagine a person traveling a great distance to arrive under this starry sky.

Some people in Ningxia Province originally had some regrets.

They felt that although the song was catchy and called "Ningxia," its content didn't seem to have a close connection to Ningxia province.

But as soon as they sang that line, the regret in their hearts vanished instantly.

How can this be unrelated?

This clearly weaves Ningxia into a beautiful memory that everyone can understand.

From now on, whenever someone hears this song, they may be reminded of summer nights, stars, and longing.

I also think of Ningxia.

Seeing Lin Xiangyu's expression, the staff member standing next to him couldn't help but whisper a reminder: "Director Lin, the camera might be panning this way."

Lin Xiangyu then came to his senses and quickly composed himself.

But he couldn't suppress the joy on his face.

As the last note faded away, "Ningxia" was officially finished.

Xie Siyu held the microphone and paused for a moment.

She then bowed solemnly to the audience.

After standing up, she turned around and bowed deeply to the Han Tang Entertainment group who had accompanied her.

Seeing this, Han Tang Entertainment and others also stood up from their seats.

The group first nodded to Xie Siyu, then bowed side by side to the scene and the live broadcast camera to express their gratitude.

Applause suddenly erupted.

The comments section in the live stream also became incredibly lively at that moment.

"It's so good! This song is perfect for listening to quietly at night."

"The desert, the starry sky, the evening breeze, coupled with Xie Siyu's voice—the atmosphere of this live performance was absolutely amazing!"

"At first I was a little disappointed when I heard it wasn't Su Fan singing, but now I just want to say, he really has a good eye for talent!"

"Xie Siyu's voice is so clean; she didn't deliberately show off her skills, but instead perfectly captured that sense of tranquility!"

"This song sounds simple, but it's actually very demanding on your voice and emotion. If you sing it even a little too forcefully, the whole feeling is gone!"

"The accompaniment is also very pleasant; no instrument steals the show, and it consistently supports the lead singer's voice!"

"I hereby declare that 'Ningxia' will be my summer loop song from now on!"

……

As comments continued to emerge, Xie Siyu's name appeared in the public eye on a large scale for the first time.

Searches related to "Ningxia" quickly surged to the top of the platform's trending list within minutes of the song ending.

Su Fan also uploaded the previously recorded audio to NetEase Cloud Music.

After the song ended, Su Fan announced that the live stream for the day was over.

Fortunately, there weren't many people at the event today.

Otherwise, based on the experience from the Qin Province stop, if everyone just shouts "One more song!" a few times, tonight will probably turn into another impromptu concert by Han Tang Entertainment.

Back at the hotel, Su Fan had just finished showering when Ye Yao called.

After the call connected, Ye Yao got straight to the point: "I just finished watching your live stream. First of all, congratulations on making another singer a star. However, I called mainly to talk to you about something else. The group has already started to move forward with the hotel bedding sales project you mentioned last time. I wanted to ask you about the product launch."

"That's fast. Have the product and supply chain been finalized?"

"The first batch of products has been finalized, mainly consisting of two types of pillows and one type of comforter. Supplier selection, material testing, and sample trials are also progressing simultaneously. The first pilot program has selected three hotels, with each hotel allocating a portion of its rooms to collect real guest feedback."

"fine."

"The current issue is where to launch the product. There are two opinions within the group: one is to establish an independent online store to facilitate the accumulation of members later, and the other is to directly enter a large e-commerce platform and utilize existing traffic. Which one do you think is more suitable?"

Su Fan didn't answer immediately, but instead asked, "What do you need most right now? Short-term sales, or to verify whether this model can work?"

Ye Yao thought for a moment: "It should be a verification model. We first need to determine whether the stay experience can truly be converted into a purchase."

"Then let's not rush to build an independent online store, nor do we need to compete with established home textile brands on large e-commerce platforms from the beginning. In the first stage, we will launch directly on Dianping."

"I share this idea. Although Dianping is not a product entry point or is not open to everyone, it is embedded in the hotel scenario."

"In the early stages, we don't pursue public exposure. Instead, we first use hotel bookings to build a conversion path from check-in and experience to purchase."

……