A song from Chengdu revived a closed-down pub.

In fact, the "company + farmer" model that Su Fan mentioned is the same model used in Mawei Post Station in the previous life.

This model has created jobs for over a thousand people.

According to statistics, the Mawei Post Station Scenic Area received 230 million visitors in 2022.

In this life, Mawei Post Station has not yet left this path; he has merely brought out the answer that has already been verified.

Actually, Su Fan had a personal motive for proposing this model.

That is, some of the children who leave the orphanage do not have a good life.

Su Fan thought that if this model could be implemented in the village, at least the brothers and sisters in the courtyard who were not doing well would have a way out.

Come back, open a small shop, do some small business, and you won't have to be subservient to others or live a life of constant wandering anymore.

At this point, Wei Zhirang said, "Let me elaborate."

Su Fan continued, "Specifically, the village or tourism company will plan, standardize, and manage the projects, but the specific business operations will be left to the villagers themselves. They can run homestays, farmhouses, sell local specialties, make handicrafts, etc. Whoever owns the house, that person will run it. The company will be responsible for training, quality control, marketing, and attracting customers, while the farmers will be responsible for making good products and providing excellent service."

The middle-aged man sitting next to Wei Zhirang was surnamed Liu, who was in charge of planning at the Provincial Bureau of Culture and Tourism. Everyone called him Director Liu.

Director Liu couldn't help but interject, "What are the benefits of doing this?"

Su Fan said, "There are three advantages to doing this. First, the villagers are the bosses, not just employees. Their enthusiasm is different. How can you put the same effort into running your own business as you would into working for someone else?"

"Secondly, the unique characteristics emerge. Uniform management easily leads to monotony. If one shop sells something, the next shop will also sell the same thing. Tourists will not want to shop around after visiting two shops. But if the villagers make it themselves, the noodles made by one shop will be different from that shop, and the wine brewed by one shop will also be different from that shop. Each has its own flavor. Tourists will stay for several days and come back several times in order to taste all these flavors."

"Third, the money stays in the village. In the past, most of the ticket revenue was taken by the company, and the rent from the shops was also taken by the company. The villagers received limited benefits. With the company + farmer model, the company earns money from management and marketing, while the farmers earn money from operation. Both sides benefit."

At this point, some people have already started taking notes.

It wasn't the kind of pretentious note-taking; it was genuine note-taking.

Director Liu adjusted his glasses and asked another question: "Isn't this model problematic too? For example, the service quality of farmers varies greatly. If one of them overcharges customers or provides poor service, it will damage the reputation of the entire village."

This is a very practical question. As everyone knows, if a shop overcharges customers and it's exposed online, the entire scenic area will suffer as a result.

Su Fan nodded and said, "The leader is right, this is a problem, so the company needs to provide unified training, unified standards, unified pricing, and unified complaint channels. Whoever does well will get more customers, and whoever does poorly will be suspended for rectification. Those who do well will be followed and learned by others, and those who do poorly will not be able to stay."

After listening, Director Liu did not ask any further questions, but lowered his head and took notes in his notebook.

At this point, a young man sitting at the end asked, "What about the initial investment? Where does the money come from for the farmers to renovate their houses?"

Su Fan smiled and said, "This is what the company needs to do. The company can provide low-interest loans or cooperative equity investment to help farmers complete the initial renovation. After the renovation is completed, the farmers can pay off the loan slowly with their operating income. If they really can't afford it, they can use their own houses to make the simplest homestays first, and then upgrade slowly after making money. It doesn't have to be perfect all at once. It can be done slowly. This is called using war to support war."

The person who asked the question nodded and made a few more notes in their notebook.

The atmosphere in the meeting room changed.

At first, everyone sat here thinking about how to get Su Fan to write a song for Qin Sheng.

This is their main purpose for coming today.

But now, everyone's mindset has changed.

Some people started going through the information they had brought about about Mawei Post Station, looking up tourist data, the distribution of surrounding villages, and existing businesses one by one.

It was as if they were comparing what Su Fan had said to see which parts could be put into practice.

Some people asked questions, some provided answers, some asked follow-up questions, and some added to the discussion.

At this moment, Wei Zhirang asked, "Do you think Mawei Post Station is suitable for this task?"

Su Fan knew that Wei Zhirang's question wasn't whether the model was good or bad, but whether it was feasible and how to implement it.

The former is a theoretical discussion, while the latter is the prelude to making a decision.

Su Fan didn't answer directly, but said, "Mawei Post Station has an existing flow of tourists, a rich historical and cultural foundation, and the style of Tang Dynasty-style architecture. The foundation is good. If we can link up the surrounding villages, so that tourists have places to stay, can eat local specialties, and can have experiential activities, such as learning to make Tang Dynasty-style pastries, taking photos in Tang Dynasty costumes, and watching live performances at night, they will be willing to stay an extra day. The longer they stay, the more they spend. When the surrounding villagers have income, the villages will come alive."

Wei Zhirang was very satisfied with this answer.

At this point, Director Liu asked, "Regarding this 'company + farmers' model you mentioned, where does the company come from? Is it an outside company, or are we setting it up ourselves?"

Su Fan knew that this question had hit the nail on the head.

Where will the company come from? Where will the money come from? Who will take the lead? These are all hurdles that cannot be avoided before the project is launched.

But Su Fan said, "I can't say for sure about that. I'm not an economist or a planner. How to implement it specifically is up to you leaders. You are the experts, and I'm just showing off my limited skills."

Su Fan stopped at the right time.

Everything that needed to be said has been said. If I continue, it won't be offering advice; it will be overstepping my bounds.

He had a very good grasp of the nuances.

At this point, Wei Zhirang asked again, "Did you come up with this model yourself?"

Su Fan hurriedly said, "It wasn't my idea alone. I heard Uncle Pan and the other uncles in the village discuss this matter. After hearing it so many times, I remembered it. Since I had this opportunity, I thought I would share this proposed solution on behalf of everyone."

Pan Lei remained outwardly calm, but inwardly he was in turmoil.

When did he ever discuss the "company + farmer" model with anyone?

He had never even heard of this word before.

But he knew that Su Fan was giving him a platform to flatter him in front of the leaders.

He has to accept this favor, and he has to accept it naturally.

So Pan Lei said, "Actually, we've been thinking about this idea for a while, but we always felt that this approach wasn't mature enough. We were thinking of doing a small pilot project once the scenic spot was fully developed, and if it worked well, we would report it to higher authorities."

Wei Zhirang said, "I think your idea is already very detailed. So, I would like to trouble Secretary Pan to come up with a plan and discuss it at the meeting. We should try to use the entire Mawei Post Station scenic area as a pilot project. If the results are good, we can then replicate this model."

Pan Lei immediately agreed: "We'll put together the plan and submit it tomorrow."