A song from Chengdu revived a closed-down pub.

Everyone clicked on the music video, and the screen slowly lit up.

The first frame is of the Songhua River in winter.

The river was frozen over, a vast expanse of white, stretching as far as the eye could see.

The song's name slowly appears in the center of the screen.

Northeast Folk Songs.

After the intro, Su Fan's singing began as scheduled.

"The plum blossoms in the third nine-day period have turned the snow on the mountains red."

The desolate branches cast shadows, and the crescent moon shines on people as they sleep.

The young man drove the horse-drawn carriage, a long whip in his hand.

The river breeze brushed against his flushed face.

……

This song captures the essence of winter in Northeast China.

During the coldest period of winter, plum blossoms bloom, their vibrant red contrasting beautifully against the backdrop of snow-covered mountains. The red and white blossoms create a scene as pristine as a traditional New Year's painting.

In this icy and snowy landscape, a young man from Northeast China drives a horse-drawn carriage, a long whip clutched in his hand.

This is very vivid, as if you can hear the young man driving the carriage shouting "Giddy up!"

The carriage started running on the snow, its wheels crunching and creaking as they rolled over the snow.

"The sound of gongs and drums in the first month of the lunar year"

Amidst the crackling of firecrackers, a carpet of red petals fell to the ground.

Every household lit lanterns

Another year of good harvest

……

In Northeast China, the New Year is not over until the first month of the lunar calendar has passed.

Visiting relatives and friends during the first month of the lunar calendar is something every Northeasterner does.

Children are picking up unexploded ordnance in the snow.

The adults were drinking and playing drinking games inside the house.

An elderly woman sat on the kang (a heated brick bed) cutting paper snowflakes.

Laughter drifted through the thick cotton curtains, landing in the courtyard, on the snow, and in the glow of the strings of red lanterns.

This is how the New Year is celebrated in Northeast China.

It's not just a page on the calendar, it's a hurdle in your heart. Only when you overcome it can you truly say that a year has passed.

How long has the clear, cold river flowed?

Like a traveler who goes forth and never returns

The girl stood alone at the door with tears in her eyes.

"How many autumns have passed in a single glance?"

……

He Jiayu sat on the sofa in the hotel, her phone on the table, playing a music video.

Xu Xin sat next to her, the two of them very close, shoulder to shoulder, without saying a word.

When these words were spoken, He Jiayu's eyes immediately turned red.

She recalled the days after the breakup, when she stood at the door like this.

Waiting for someone who may never come back.

She thought he wouldn't come back.

She thought she had made the right choice.

She thought time would heal all wounds.

Time has indeed diluted many things.

But it didn't diminish the thread in her heart.

That thread was tied to his body at one end and to her heart at the other, and it could never be broken.

Xu Xin reached out from the side and took her hand.

She didn't break free, but instead gripped his hand even tighter.

"Snow seals the door, yet the God of Wealth is sent again"

The flames cannot burn away the person in my heart.

Frost flowers fill the window on this auspicious day.

We've decided to spend our lives together.

……

At this point in the song, Xu Xin suddenly took out a ring and said, "Jiayu, marry me. I want to be with you for the rest of my life."

He Jiayu's tears streamed down her face, and she hurriedly said, "I do, I do!"

The two pledged their lives to each other through the song.

"The setting sun over the northern frontier is her red makeup"

A mountain of pines and cypresses as bridesmaids

She awaits her lover's triumphant return home.

In this life, I will only be with you.

……

At the end of the music video, a sunset appeared on screen.

It's not that bright red or purple kind of burnt color; it's a light, pale orange-red, unique to winter.

The glow of the sunset fell on the snow, casting a warm hue over the entire field.

Smoke rose from the distant village, drifting slowly upwards in wisps.

The song ended, the screen went dark, but the comments were still scrolling.

"I'm from Harbin, but I'm spending the Spring Festival away from home. When I heard the line 'The sound of gongs and drums heralds the New Year,' tears just streamed down my face. I miss home!"

"A southerner who has never been to Northeast China, after listening to this song, I want to go and see it!"

"I suggest the Harbin Municipal Bureau of Culture and Tourism put this song on repeat on Central Street. Who wouldn't want to wait for their sweetheart in the snow?"

"This is true cultural export; it's not just about shouting slogans, it's about making you want to go there yourself after you hear it!"

……

Ever since the song was released, everyone in Harbin's cultural and tourism sector has been constantly updating the data.

The number of views for the video jumps up every time it's refreshed.

5, 10, 30 million...

No one spoke in the office; everyone held their breath, as if afraid that making a sound would scare the numbers away.

When the number of views exceeded one million, Zhou Haiyang leaned back in his chair and let out a long breath.

"Next, let's see if we can handle this surge in traffic. Everyone, get ready. Starting today, everyone cancels their vacations and everyone is on duty. All departmental coordination plans should be submitted to me by tomorrow afternoon. The cultural and tourism service hotline will be available 24/7. Anyone who dares to mess things up at this critical juncture, I don't care who they are, will be held accountable and punished accordingly. We've waited so long for this opportunity, and if anyone messes it up, don't blame me for turning my back on them."

After hearing this, everyone else began to pledge their commitment.

"Don't worry, Director Zhou, I'll keep a close eye on the publicity team. Data will be reported hourly, and I won't miss a single detail!"

"I'll take full responsibility for handling complaints. Anyone who dares to overcharge or rip off customers at this time will have their shop shut down by me personally!"

……

Zhou Haiyang looked at the tense faces, nodded, and said nothing more.

He knew that these people were all aware of the situation.

This song didn't just fall from the sky; it was given to me by Su Fan.

They've waited so long, and finally it's here.

What we need to do now is to hold onto this good fortune that we've been waiting for, and not let it slip through our fingers.

At this time, the cultural and tourism departments of other provinces also took notice of the commotion caused in Harbin.

They're getting sour again.

But the most frustrated are those from Qin Province.

Seeing the commotion Su Fan caused in Northeast China, Wei Zhiran felt completely bewildered.

After the initial shock, I felt a tightness in my chest.

It's that kind of tightness that even quick-acting heart medicine can't relieve.

It's like watching helplessly as your own crops are harvested by others, one crop after another.

Sichuan province harvested one crop, Jiangxi province harvested one crop, and now even the Northeast has come to harvest one crop.

And he, the director of the Culture and Tourism Bureau of Qin Province, whose hometown is Qin Province, still doesn't have a single decent regional song.

He picked up the nitroglycerin tablets on the table, unscrewed the cap, thought for a moment, and then screwed it back on.

It's not that I don't want to eat, it's that eating would be useless.

This isn't a heart problem; it's a matter of life and death.

At that moment, Qi Tongwei was listening to Zhou Haiyang's boasting on the other end of the phone.

"Seventh Brother, let me tell you, I finally understand how you felt back then! It's like, you know, a pie falling from the sky, a meat pie, and it just happened to fall into your bowl!"

"Keep showing off."

"I'm going to show off, so why can't I? I have the right to show off!"

Qi Tongwei couldn't take it anymore and said, "Instead of wasting your time showing off to me, you should think about how to capitalize on this wave of traffic. Let me give you a friendly hint: take a look at that song. What's the name of it?"

"Northeast Folk Songs."

"That's right, it's 'Northeast Folk Song,' not 'Harbin Folk Song.' Northeast China is huge, it's not just Harbin. Jilin Province and Liaoning Province can also use this song for their own purposes. You can't keep this to yourself for long!"

Zhou Haiyang's voice on the other end of the phone changed tone: "Damn! How could I have forgotten about that!"

……