Dad, don't be greedy! My brother climbed into the emperor's bed, and I became famous overn
Chapter 223 The Battle for Advertising Space
Next are silks and satins.
As soon as Yan Xiaoliu finished speaking, Qian Fugui raised his hand.
Thirty thousand taels.
As soon as Qian Fugui of Jinhua Lane made his move, the other ten silk shops sitting behind him immediately followed suit.
Thirty-five thousand.
"forty thousand!"
"fifty thousand!"
"Eighty thousand."
Qian Fugui didn't care about this amount of money; he was determined to get the top spot!
It wasn't for any other reason than that I was tempted by the souvenir.
This is a great opportunity for his family's goods to bypass the Cui family and establish relationships directly with merchants all over the world!
Ultimately, the two slots for silk products were awarded to Jinhuafang and Ruixiangge.
Eighty thousand taels for each family.
Pei Yu stood at the doorway behind the curtain and whispered something inside.
"Is he crazy? Eighty thousand for a spot?"
Gu Mingyue didn't turn around, and said something indifferently.
"He's not crazy. He's very shrewd."
Pei Yu tilted her head, not quite understanding.
Gu Mingyue put down her teacup.
"Jinhuafang has been in the silk business in the capital for more than ten years, but it has always been suppressed by the Cui family's business association. Its supply channels have been restricted, and the bulk of the profits have gone to the Cui family."
"Now that Cui Ming is in jail, the Cui family is too busy taking care of themselves."
"Qian Fugui has probably been waiting for this opportunity for more than a year or two."
The auction is still ongoing.
Snacks, medicinal herbs, and porcelain.
Round after round went on, with bidding sounds rising and falling.
The special quota with a starting price of 30,000 taels of silver never sold for less than 60,000 taels.
The highest price reached 120,000 yuan, which was won by Zhou Fuhai of Renhetang in the medicinal herb category.
Zhou Fuhai's hands were shaking after he raised the sign.
The Zhou family's Renhetang has been in the medicinal herb business for a century, with high-quality goods at reasonable prices, but it just can't escape the control of the Cui family.
Now that we have the opportunity to showcase our business to customers all over the country, what is 120,000?
By the time all thirty special slots were filled, the sun was already directly overhead.
Yan Xiaoliu straightened up again.
"The last item!"
"Title sponsorship of the inaugural Dayong Cuju (ancient Chinese football) tournament!"
"The only one of its kind in the entire venue! Starting price: 200,000 taels!"
"The sponsor's name will appear on a huge banner in the center of the stadium. It will appear at the beginning of all event documents. It will appear on every race flag."
"GG will be the title sponsor for one year. In subsequent semi-finals each year, the title sponsor will have the priority right to renew the contract."
The atmosphere in the room suddenly heated up.
More than a dozen pairs of eyes lit up at the same time.
Naming rights.
This is on a completely different level from any souvenir gift.
"Exclusive" simply lets people know what you're selling.
Sponsorship is about making everyone remember who you are.
Liu Wansheng was the first to speak, "Two hundred thousand."
Zhou Fuhai followed closely, "Two hundred and twenty thousand."
"Two hundred and fifty thousand." Sun Maocai then raised his sign.
Although his tea shop is not as large as Jinhuafang, it has been suppressed by the Cui family over the years and has not been able to grow much, which makes him feel the most aggrieved.
"Three hundred thousand."
All eyes turned to Qian Fugui, who was holding the sign.
He raised the sign without pausing, clearly having made up his mind.
"Thirty-five!" Liu Wansheng gritted his teeth.
"Forty," Qian Fugui continued to add.
A collective gasp filled the arena.
"Four hundred and fifty thousand."
Another voice rang out; it was the owner of the largest porcelain shop in the north of the city.
"Five hundred thousand."
Qian Fugui remains as wealthy and powerful as ever.
This sparked a flurry of whispers and discussions throughout the auction hall.
Many businesses hesitated.
No one raised their sign for a moment.
Yan Xiaoliu's gavel hovered in the air for a moment.
"Five hundred thousand taels! Jinhuafang! Sold!"
"Snapped!"
The wood sang crisply, and all the GG slots were sold.
Qian Fugui stood up.
He straightened his clothes and turned to face the dozen or so business owners who had come with him.
A broad, cheerful smile played on his lips.
"Gentlemen."
He clasped his hands in a fist salute, without saying anything more.
Now that we've chosen a new path, why hesitate or look back?
Pujitang's logistics park may become their platform for directly contacting customers in various regions in the future.
Those who know the current affairs are handsome.
Qian Fugui is betting more than just naming rights.
He was betting that Pujitang would reshape the business landscape of Beijing.
Behind the curtain, Gu Mingyue put down her teacup and smiled with satisfaction.
Lu Qinghe walked over, carrying the account book.
"Master, the total revenue from today's auction has been tallied."
"How many?"
Lu Qinghe swallowed hard. His hands trembled slightly as he opened the account book.
"One hundred ordinary fences will be auctioned, starting at ten thousand taels each, for a total of one million five hundred thousand taels."
"Thirty special slots were available, with an average transaction value of 80,000 taels, totaling 2.4 million taels."
"Name sponsorship rights, 500,000 taels."
"A total of four million four hundred thousand taels."
Pei Yu stood to the side, rubbing his hands excitedly.
"The boss is making money so fast!"
Four million four hundred thousand taels.
It only took one month of preparation.
Gu Mingyue closed the ledger and handed it back to Lu Qinghe.
"The entire amount will be accounted for by the Imperial Household Department, and the amount will be recorded and submitted to the Emperor. Let Prince Qi handle this."
Cannibals are soft and short.
She wanted to use this money as leverage to ensure the safety and well-being of the Gu family.
That evening.
Gu Mingli left the Ministry of Works and returned to the Imperial Study to report.
Xiao Ye was sitting behind the dragon desk looking at folded paper.
Hearing familiar footsteps, I lifted my eyelids slightly.
Gu Mingli walked to his rosewood desk and took a big gulp of cold tea.
Then he pulled a document out of his sleeve and handed it over.
"This is the bill for today's auction of the GG-level property at Pujitang. Four million four hundred thousand taels, all of which went to the Imperial Household Department."
Xiao Ye raised an eyebrow and couldn't help but chuckle.
"To the Imperial Household Department?"
This could be considered the emperor's private savings.
What a clever girl.
Xiao Ye took the document, flipped through it, and finally nodded in satisfaction.
"It seems we no longer need to rely on confiscating the homes of corrupt officials to replenish the national treasury."
Gu Mingli's lips twitched, feeling like he was being subtly insulted.
Hmph! Look at how smug you are.
If it weren't for his sister's system requiring him to spend money, he wouldn't have handed over so much silver to the Imperial Household Department!
Xiao Ye glanced at him and suddenly burst out laughing.
"What's wrong, feeling the pinch?"
Gu Mingli didn't even look up, and casually replied, "Your subject wouldn't dare."
Xiao Ye put down the documents, leaned back in his chair, and spoke with a hint of teasing in his tone.
"Which does Gu Qing prefer, ransacking property or making money?"
Gu Mingli snorted, as if he could give it to him just because he said so.
Besides, he has never been short of money.
"I prefer sleeping and neglect morning court sessions!"
Liu An, who was listening nearby, gasped in surprise.
Is this something you can just say so casually?
Xiao Ye glanced at Gu Mingli and laughed in exasperation.
"They're pushing their luck!"
We haven't been issuing enough fines on a regular basis.
GG promotional banners were hung all over the logistics park, food court, and competition area the next day.
The name Jinhua Lane is the most eye-catching.
On the enormous banner, three zhang tall, at the main entrance of the stadium, a line of large gold-leaf characters was affixed:
"The First Dayong Cuju Tournament Sponsored by Jinhuafang"!
This impressive display is clearly visible even from three streets away!
The passersby had never seen such an overwhelming spectacle before. They crowded around a row of GG banners and looked up at them for a long time, marveling at the sight.
"Jinhua Lane? Is that the silk shop?"
"Wow, with such a prestigious name, it must be the best brand in Kyoto!"
"Let's go, let's go to their shop and take a look, we can get two feet of good cloth!"
Meanwhile, all the merchants who bought the GG slot saw their business boom on the same day.
The owners were overjoyed.
I feel like the money was well spent!
Merchants who didn't participate in the bidding for the GG slots were filled with regret.
Several cloth shop owners who had initially been hesitant went to Yan Xiaoliu to inquire whether there were any extra spots available.
The answer was always the same two words: "It's gone."
The bosses sighed as soon as they left the door.
If I had known this guy would be so popular, I should have sold everything I owned to buy one!
Everything is ready.
The Cuju (ancient Chinese football) tournament has begun as scheduled.
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