The game of power begins with the police officers at the local police station.

Jia Dali left the office, found a quiet spot, and called Wang Xiaoya.

"Old Jia, what's up?"

"Director Wang, I met with Director Chen at the Chunyang County Education Bureau. He was dissatisfied with the authorization agreement. The top science student only cooperated with our publicity efforts for one day, and his attitude was very tough. He specified that the publicity location would be Chunyang No. 1 Middle School..."

Wang Xiaoya interrupted Jia Dali: "One day won't do, it needs to be at least a month. We have to arrange the publicity locations. Chen Shi disagrees, so I'll call Mayor Liu and put pressure on him."

Wang Xiaoya hung up the phone and called Liu Youguang.

"Director Wang"

"Old Liu, call Chen Shi right now and have him arrange for the top science student to sign an authorization agreement. The top science student must cooperate with our publicity efforts for a month, and we'll arrange the location."

Liu Youguang was very dissatisfied with the way Wang Xiaoya spoke to him, as if he were her subordinate. If it weren't for Wang Mingzhang's sake, he wouldn't have paid any attention to Wang Xiaoya.

"Director Wang, what's going on? Explain yourself."

"The publisher went down to Chen Shi, but he disagreed with the contents of the authorization agreement and only asked the top science student to cooperate with the publicity for one day, and the location was specified as Chunyang No.1 Middle School."

"Director Wang, requiring the top science student to cooperate with publicity for a month is far too long and completely unnecessary."

"Old Liu, you don't know, when the top scorer's notes are published, the publisher has to take the top science scorer to various schools to promote them, so that the notes can be sold well."

The publisher calculated that it would take at least a month to cover the entire Donghai Province.

"Director Wang, there's absolutely no need for that. It would make it seem cheap for a top science student to go around to various schools to promote their notes. What's valuable is its scarcity. You need to use scarcity marketing. Sell the notes only to top students, those who score above 600 on their second year of high school final exams. Don't sell to those who score below 600, even if they want to."

In this way, the top scorer's notes instantly become high-end. Those scoring below 600 who want to buy them can only do so by bypassing scalpers and driving up the price, thus maximizing their profits.

"Old Liu, your idea is good, but wouldn't it be even better if the top science student went to various schools to promote it?"

"Director Wang, look at these celebrities. If the audience could see them every day, they would still have to eat, drink, and relieve themselves. Would the audience still like them?"

Celebrities present their best side to the audience while keeping the rest mysterious; this is how they attract viewers.

The same applies to top science students; they need to maintain an air of mystery. You can just make promotional videos; there's no need for the top science student to go around promoting herself, as that would make her seem cheap.

"Now that top science students are cheap, will anyone still buy their study notes?"

Wang Xiaoya thought about it for a moment and felt that Liu Youguang made sense. She hung up the phone and called Jia Dali.

Jia Dali answered the phone with a fawning smile: "Director Wang."

"Old Jia, I've thought of a better marketing strategy. Let's sign the authorization agreement as Chen Shi requested."

"Director Wang, without top science students to help promote the 'Top Scorer's Notebook' at schools, it's hard to sell it."

"If the top science student promotes their notes, it will make them seem cheap. We need to make them seem mysterious, not someone you can just meet. We need to create scarcity marketing with the top science student's notes, making them something you can't just buy. The more unavailable they are, the more people want them. Do you understand?"

Jia Dali instantly understood Wang Xiaoya's meaning: "Director Wang, you are truly brilliant. I couldn't have come up with such a good marketing strategy even if I racked my brains."

"Stop talking nonsense, hurry up and sign the agreement, shoot the promotional video, and get moving. The hype surrounding the top science student will only last for these two months of summer vacation."

Jia Dali readily agreed, hung up the phone, returned to his office, and greeted Chen Shi with a beaming smile: "Director Chen, as per your instructions, I will now revise the agreement."

Chen Shi remained silent. Jia Dali, after revising the authorization agreement, asked, "Director Chen, can the printer in your office be connected to my laptop for printing?"

"Mr. Jia, please go outside to make the printouts. The printers in the office contain confidential documents from the Education Bureau. No computers outside can be connected to them."

Jia Dali took his laptop and went outside to find a print shop to print the authorization agreement.

Shen Xiaorong arrived at Chen Shi's office, and Chen Shi stood up to greet her: "Xiaorong, please sit down."

"Where are the publishers?"

"Go print the authorization agreement. Their original authorization agreement required you to cooperate with the publicity for a month, and the publicity location was to be designated by them. I did not agree to that, and I could only cooperate with them for one day, at Chunyang No.1 Middle School."

"What were they thinking? Cooperating with the propaganda for a month, treating me like a beast of burden."

Shen Xiaorong sat down, and Chen Shi poured her tea: "Brother, I don't drink tea."

She stood up and poured herself a glass of water.

"Brother, I received a call from the county government office saying they'd give me a reward of 200,000 yuan to cooperate with the county government in doing some publicity. Should I accept this money?"

Chen Shi looked at Shen Xiaorong: "The county government, seeing that the Education Bureau and Chunyang No. 1 Middle School have both given you a reward of 500,000 yuan, it wouldn't be right for them not to show their appreciation."

"No matter how much, take it; it's what you deserve."

Shen Xiaorong nodded: "I'll go pick it up this afternoon."

Jia Dali walked in, smiling, and looked at Shen Xiaorong: "Is this the top science student?"

Chen Shi said, "She is Shen Xiaorong, this year's top science student in the province."

"Shen Zhuangyuan is really beautiful. My name is Jia Dali, and I am the general manager of Mingzhou Jianye Culture Co., Ltd."

Jia Dali extended his hand, but seeing that Shen Xiaorong didn't intend to shake his hand, he awkwardly withdrew it, took out the authorization agreement from his bag, and handed it to Chen Shi with both hands.

"Director Chen, please take a look. We've made the changes according to your requirements."

Chen Shi took the agreement, read it carefully, and finding no problems, handed it to Shen Xiaorong: "Student Shen, take a look."

Shen Xiaorong glanced at it and looked at Jia Dali: "The authorization agreement doesn't have a specific payment date. Once the authorization agreement is signed, I have to pay you the 100,000 yuan authorization fee, and then I'll cooperate with you to shoot promotional videos."

Jia Dali said, "No problem. Once you sign the authorization agreement, I'll arrange to transfer the funds to you as soon as I get back."

"Go and revise the authorization agreement. Once it's signed, you need to transfer it to me immediately. I can't wait for you to go back."

Seeing that Shen Xiaorong was not easily fooled, Jia Dali had no choice but to take the agreement out to revise it and reprint it.

After revising and printing it, Shen Xiaorong reviewed it and, finding no problems, signed and affixed her fingerprint to the authorization agreement.

Jia Dali took the authorization agreement, put it in his bag, and asked Shen Xiaorong, "Did you bring the top scholar's notes?"

Shen Xiaorong took out three thick notebooks from her bag and handed them to Jia Dali.

Jia Dali took a look. The handwriting was very neat. A top scholar is indeed a top scholar. His notes are really well done.

These are Shen Xiaorong's self-study notes; most people simply cannot understand them.

Jia Dali carefully put away his notes: "Give me your bank card, and I'll arrange for you to make the payment."

Shen Xiaorong gave her bank card to Jia Dali, who then called the finance department. After waiting for more than ten minutes, Shen Xiaorong received a text message informing her that 100,000 yuan had been deposited into her account.

Jia Dali said, "We'll be filming a video at Chunyang No. 1 Middle School tomorrow morning at eight o'clock. Shen Zhuangyuan, please be prepared."

"No problem, I'll cooperate with you to film the promotional video tomorrow."

Jia Dali smiled broadly: "Director Chen, Scholar Shen, I'll treat you to dinner tonight to thank you for your support of my work."

Chen Shi said, "Boss Jia, I won't eat. I have plans for tonight."

"I have something to do, so I'll be leaving now." Shen Xiaorong turned and walked out of the office.