I won 90 million, all I want to do is lie down and relax!

Lu Zhaoyang was unaware that he had been secretly targeted by Grandpa Hei.

He answered the old man's questions truthfully.

After spending several days together, they became quite familiar with each other.

It's not surprising at all that people chat about personal matters during casual conversations.

"Sir, you used to work at a company, right?"

Suddenly, Lu Zhaoyang realized that he didn't know much about Grandpa Hei either, so he took the opportunity to ask.

He only knew that the other party's surname was Xu, and he learned that from the village secretary, Xu Chunliang.

"Education Bureau".

"oh!"

Lu Zhaoyang glanced at the old man discreetly.

It was a bit unexpected.

Judging from the old man's complexion, he probably thought he worked at the post office.

However, he immediately concluded that the old man was undoubtedly a physical education teacher.

"If this is really delicious, I'll make an exception and help you promote it," the old man said earnestly.

"Thank you so much, sir."

Lu Zhaoyang noticed the curiosity in the old man's eyes. Since they had arrived early, he decided to show the old man around.

After walking around for a while, I finally went upstairs.

After a while, people started to come in one after another.

Li Jianxiang led two people up, chatting and laughing as they entered the private room.

After being introduced, Lu Zhaoyang learned that the two men were from the same hometown as Li Jianxiang.

They both work in the catering industry; one works in a rural town, and the other lives in Yunzhao County.

After a while, two more people came in one after the other.

The suppliers were found by Li Jianxiang; one supplied meat, and the other supplied vegetables.

After that, there were also the property management leaders of Guanlan Community, and the owner of the tobacco and liquor store at the entrance of Guanlan Community.

Lu Zhaoyang was somewhat surprised to hear this, but at the same time, he felt more admiration for Brother Xiang.

He still remembers the first time he met the other person; he was taciturn and depressed.

But now, when he gets busy and devotes his energy to his career, he's like a completely different person.

A property manager, and a neighbor of the shop next door.

Before the business even opened, Li Jianxiang not only got to know these people, but also specially invited them over.

This shows that he is thorough and resourceful in handling matters.

Zhang Zhizhong arrived later; he had already met with Grandpa Hei.

Seeing someone chatting with Grandpa Hei, Lu Zhaoyang got up and went outside.

"Brother Xiang, is everything ready for the opening?"

Lu Zhaoyang came downstairs and stood beside Li Jianxiang.

"Don't worry, Zhaoyang, everything is ready."

Li Jianxiang looked serious, as if he were giving a report to a major shareholder.

"Oh, that's good."

Lu Zhaoyang rarely interferes with the store's operations, relying primarily on trust.

But this is the only area that matters: publicity.

This is his specialty.

However, ever since the renovation preparations began, Li Jianxiang has been meticulous in communicating and reporting every little expense to him.

The only thing they didn't contact was the publicity plan; they never approached him from beginning to end.

This made Lu Zhaoyang feel a little uncomfortable.

Lu Zhaoyang felt that since he came from the GG industry, he should do his part.

You should know that he has been thinking about a lot of marketing strategies commonly used in big cities these days.

It's like organizing a "free meal" lottery to create some hype.

We encourage customers to create short videos with their location tags and share them, and we'll give away free vegetables in return.

He even came up with a unique selling point for the barbecue restaurant, such as slow grilling over charcoal for three hours or a secret-recipe sauce.

After hesitating for a while, Lu Zhaoyang had no choice but to probe tactfully: "Brother Xiang, regarding publicity, if there's anything I can do to help, just let me know."

Lu Zhaoyang was just short of asking the other party directly.

Li Jianxiang, however, seemed not to understand at all, and continued speaking as if he hadn't grasped the essence of the message:

"We've tried the dishes today, and our main promotional efforts will focus on reaching out to customers in the surrounding residential areas."

"During the trial operation period, our staff will go along the street to promote the shops."

"In addition, I've spoken with several tobacco, alcohol and grocery stores in the neighborhoods, and I'll be sending them some coupons and Google Play services."

"Secondly, during off-hours, we will launch free tasting events, bringing our signature grilled skewers and other items to the surrounding areas for free tasting and sampling."

"We're in the era of short videos now. I've never done this before, but I plan to launch two promotional activities: post on WeChat Moments or short videos and get free food or beer."

"It's probably inevitable that there will be fewer customers in the early stages, but once you have an initial customer base, word-of-mouth marketing is much more effective than Google Ads in this county where people are familiar with each other."

Li Jianxiang's voice was full of confidence; his skills were his greatest asset.

"Zhaoyang, do you have any objections to these measures I've proposed?"

The other party finally asked, but Lu Zhaoyang suddenly fell silent.

Clearly, his approach is the flashy way to do things in big cities.

In contrast, what Li Jianxiang just mentioned are truly practical and down-to-earth strategies that are rooted in small counties.

His proposals were all too noisy.

"I have no objections, Brother Xiang. I think you've considered everything thoroughly, and I believe it will be very effective."

……

Two minutes later, Wei Kai arrived.

He was not only acquainted with Li Jianxiang, but also a childhood friend of Lu Zhaoyang.

He was naturally indispensable at this event.

"The two bosses personally greeted us at the door; I'm so embarrassed."

As Wei Kai parked his car to the side, he looked up and examined the signboard.

"Since President Wei has such a big face, of course we should give him a warm welcome."

Lu Zhaoyang chuckled softly.

Li Jianxiang, standing to the side, was also all smiles.

"To be honest, the location is a bit out of the way, but the quality is by no means low!"

Wei Kai has been busy taking care of the children these days. Although he often asks Lu Zhaoyang about the progress of the restaurant, he hasn't come to check on it himself.

Looking at it now, the location is a bit worse than he imagined, but the decoration is much more impressive than he expected.

"It's alright, I think it's just so-so, passable."

Lu Zhaoyang said with a nonchalant smugness.

"Damn, this is so-so, but this level of quality... I have to go in and take a proper look around." Wei Kai couldn't wait to squeeze in.

"Let Zhaoyang show you around, I still have to greet guests here," Li Jianxiang said with a smile.

Lu Zhaoyang, the behind-the-scenes investor, walked into the store with Wei Kai and acted as his guide.

"Look, this is the main hall on this floor, and this is the kitchen area..."

Wei Kai was somewhat astonished and couldn't help but exclaim, "This interior design is absolutely top-notch in Yunzhao. Coupled with Brother Xiang's skills, as long as we get through the initial phase, there will definitely be no problem."

Lu Zhaoyang patted his friend's big belly with displeasure and said, "What do you mean by 'getting through the early stages'? Do you think this meal was for nothing? You need to help promote it. Over the years, you, Boss Wei, have met quite a few suppliers and bosses, big and small. You need to get more people to help promote it."

"Don't worry, that goes without saying."

After entering the store and looking around, Wei Kai stared in astonishment at the brand-new equipment and environment, his mouth agape.

"Yangzi, how much money did you invest? This is an unusually large expense!"

The expenses for running a restaurant vary.

There are big games to play, and small games to play.

Clearly, what he was seeing was completely beyond his expectations.

"This house is so remote, and you're so confident you dared to renovate it like this? What if...?"

"Since you've done it, of course you should have confidence. What, you don't believe me, or you don't have confidence in Brother Xiang?" Lu Zhaoyang didn't mention that the house was his, otherwise this kid would make a big fuss.

"No, that's not it. I have confidence in both of you, and I wish you all the best. But... in the catering industry these days, it's impossible to say there are no concerns." Wei Kai was genuinely worried for him.

"Don't worry, the opening is just around the corner, and we'll soon find out how well the business goes."

Lu Zhaoyang put his arm around Wei Kai's shoulder and said, "Besides, you should have confidence in Brother Xiang's cooking skills, right?" "You... Of course! Don't even mention it, I haven't had it for a month, and I'm really craving it."

Wei Kai patted his stomach.