Huayu: Enjoy Yourself

How can the director's actions in Chapter 62 be considered "riding the coattails"?

With its meteoric rise, *Titanic* undoubtedly created a miracle. ✊🍟 69998.com ✌♧

Many people in China have also become fascinated by Hollywood movies.

There are advantages and disadvantages.

Just like later, some people raised the slogan that they wouldn't go to the cinema without Hollywood movies.

This also allowed more people to get involved in the film industry.

Even the pirates selling pirated DVDs on the street are doing booming business these days, making a fortune.

After an extremely long theatrical run, the film ultimately grossed 3.5 million yuan.

It also shows the potential of China's film market, proving that the market isn't bad, but rather that the films themselves are not good enough.

The real direction began to shift towards commercial film genres.

Is commercializing movies a good direction?

It's hard to say, but Chen An sees it as a good thing. The future market is enormous, with the potential to surpass Hollywood and become the world's number one box office market.

Even now, the number of screens in Hollywood is nearing saturation and will not increase significantly again.

Unless there is a revolution in the screen and the emergence of new technologies.

Moreover, the moment to combat Hollywood's cultural invasion is imminent.

The other party is not just trying to make money off you, but is launching a continuous cultural invasion, a kind of cultural war.

The higher-ups had this idea a long time ago, and now the impact of Titanic has made them finally decide.

The era of China Film Group is about to begin.

Chen An is now preparing to make another impact, using "My Sassy Girl" to stimulate the market.

After Titanic finished its run in theaters, My Sassy Girl took over the promotional schedule.

The marketing strategy was roughly this: your kid cried so much watching "Titanic," right? Come to me, I have some great deals, a lighthearted romantic comedy.

Escape the grief! Director Chen An's new film, "My Sassy Girl," is set for release during the National Day holiday. This lighthearted romantic comedy will help you shake off the sadness of "Titanic" and enjoy a happy National Day!

Director Chen An's first romantic comedy is set to release during the National Day holiday; "My Sassy Girl" will bring you joy this holiday!

Following "Titanic," director Chen An's new film "My Sassy Girl" is set for release during the National Day holiday. A lighthearted romantic comedy, experience a joyful National Day!

Director Chen An's new film, *My Sassy Girl*, which held auditions for the lead actress at the Beijing Film Academy and the Central Academy of Drama, is scheduled for release during the National Day holiday, poised to follow in the footsteps of *Titanic*!

『.』

This was Chen An's strategy: first, ride the coattails of Titanic's popularity, and then lure people in.

After all, it's very popular; while not everyone knows it, many people have heard of it.

It's a bit shameless, but it's none of your business if it's an imported film.

As for whether we can capitalize on the success, it depends on the quality of the film and whether it appeals to the audience. If we succeed, then it's not just about capitalizing on the success; it's a fact.

Anyway, Chen An is quite confident about "My Sassy Girl".

I translated the original into Chinese and improved the camera work and composition, making it much better than the original.

Although I can't compare to masters of cinematic aesthetics like Zhang Yimou and Chen Kaige, I feel I'm still much better than the original director, Chen An.

So I'm still quite confident.

Of course, if it fails, it will cause a huge backlash, and the public's scorn will drown it.

Even Han Sanping was a little unsure: "Brother, are you really going to promote it like this? Aren't you afraid of being criticized to death by the audience? You're the director, you'll be the first to bear the brunt."

"This is an opportunity, and I want to seize this opportunity. I also have high hopes for my movie." Chen An believes that the chances of "My Sassy Girl" failing are very small.

After all, it was a carefully selected film, one of the few excellent romance films in Asia, and it became an instant hit throughout Asia upon its release.

Chen An is fighting a well-prepared battle, and he must expand his gains; he definitely needs to capitalize on the buzz.

Seeing Chen An's stubbornness, Han Sanping was also a bit worried. Even if the film failed to be released, Chen An would be the one most severely affected.

At that time, I will definitely be accused of fraud and drowned in the spittle of the general public.

But since the other party was an excellent director whom I had discovered, I was still a little reluctant to part with him.

Moreover, the local customs are relatively simple and honest nowadays, and there are still people who want to challenge each other to a duel.

"Brother Han, don't worry. Trust me one more time. My judgment is still pretty good." Chen An could see the other man's worry, but he still expressed his belief in his judgment.

You didn't take Titanic seriously back then, but they made 3.5 million, and we're really grateful to them.

In 1998, the total box office was 8.3 million yuan, with "Titanic" accounting for 3.5 million yuan, which was the lowest in the past ten years. If it weren't for "Titanic",...

It's certain that the box office will drop by 700 million, after all, other films are facing competition and their market share is being squeezed, but it's also possible that it will continue to fall.

Han Sanping thought about Chen An's record and what he had said to her before, and decided to trust Chen An's judgment. Since the other party was determined to do things his own way, she couldn't stop him.

Of course, you can force it, but that will only hurt feelings and be counterproductive.

Ultimately, we opted for the publicity tactic of leveraging Chen An's popularity, choosing to trust Chen An's judgment and the quality of the film.

After the publicity campaign began, it attracted a lot of attention from the public.

The afterglow of "Titanic" has not yet dissipated. Although it has been taken off the screens, the topic is still being discussed.

Chen An's sudden appearance at this time also attracted a lot of attention.

Many people have high hopes, but even more people scoff at it!

I feel that Chen An is jealous of the success of "Titanic", especially since he is a famous director, which is even more annoying.

How could a Cannes Best Director, a domestically successful director, do something so disgraceful? It's astonishing.

Some media outlets even directly criticized Chen An, saying he had embarrassed himself: "A certain well-known domestic director, young and shameless, greedy and forgetful of his roots, blindly following the trend of foreign films, is a disgrace."

Although no names were mentioned, the insults were essentially directed at Chen An, drawing widespread condemnation from many people in Runren or those aspiring to Runren.

Chen An ignored him; the more you pay attention to this kind of person, the louder he shouts.

Ultimately, results speak for themselves. If "My Sassy Girl" is as successful as it was in the previous film, all the doubts and criticisms from others will be dispelled.

Besides, my movie was already filmed before its release in China, and it had already passed censorship before it was released domestically.

Those with the right methods can find out, and then naturally no one will bring this up again.

Although Chen An is genuinely trying to ride the wave of popularity, can you really call it riding the wave of popularity when it's a great director's excellent film?

That's an excellent publicity stunt. How can you call it "riding the coattails" when it's the director's business?

So now, some people can yell at me all they want without consequence. You're just a tool for me, to increase my traffic and the popularity of my movie.

I'm such a genius!

Sitting at his computer desk in the office, Chen An smiled as he thought to himself, completely ignoring the media barking at him in the newspaper to his left.

Instead, he turned on the computer.

Find the website where they were caught performing a double act, and find the comment ID that exposed them.

As time went on, more and more people joined, and it showed signs of developing into a film discussion base and a fan forum for Chen An.

Online communication, without face-to-face interaction, and with a complete stranger, is considered one of the more trendy forms of entertainment these days.

Online friends are like pen pals from the past. You may never meet them in person, but you can still talk freely with each other. Sometimes you can't say your innermost thoughts to the people around you, but you can confide in strangers online.

Moreover, it's an upgraded version of pen pals.

You can contact them at any time; even if they don't see it right away, they can contact you later, saving the time of sending a letter.

Log in with your ID "I'm really not a director".

Since he'd decided to buy at the bottom, he was going to see it through to the end, even if it meant losing face.

Using this alternate account that had been dormant for almost a year, he replied below: "Dude, you're pretty awesome. It's a shame you're not a detective. Remember to come see your new movie; I'll send you an autographed photo!"

Since such a promotional opportunity was rare, Chen An certainly wouldn't waste it, and he had already started a massive promotional campaign.

Let's take advantage of the netizens' enthusiasm for gossip and give this some free publicity.

Having already lost face once, and everyone already believes it's their own, losing face again won't be a problem. They'll just go completely insane!

I've already thrown away all shame, what am I afraid of?!

I keep coughing, and when I stop coughing, I smoke a cigarette and then start coughing again. I feel like I'm about to ascend to heaven.

(End of this chapter)