To marry into the family in place of his brother? Impossible!

Meanwhile, at Xingyao Group, in the marketing department's conference room.

In stark contrast to the somber atmosphere at Jiang's Group, the atmosphere in Xingyao's conference room was lively.

Shen Qinghan sat in the main seat, a proposal spread out in front of him, his slender fingers tapping lightly on the table, making a rhythmic sound.

"The client has given us feedback on this proposal, and they are not satisfied."

Shen Qinghan got straight to the point, her tone calm but carrying an invisible pressure: "The client said our proposal was too conservative, lacked innovation, and didn't match their brand image."

There was a moment of silence in the conference room.

Fatty Zhou scratched his head: "Team leader, we've already revised it three times according to the client's requirements, do we need to revise it again?"

"Revise until the customer is satisfied." Shen Qinghan glanced at him. "The customer is king; I don't need to teach you that."

Fatty Zhou shrank back and dared not speak.

Another team member raised his hand and said, "Team leader, I think the problem is not with the solution itself, but with our insufficient understanding of the client's brand."

The client's brand positioning is "young, energetic, and unconventional," but our proposal was still too conservative.

"That's right," Shen Qinghan nodded. "But the problem now is that we don't have enough time. The client requires a new proposal by next Wednesday, which means we only have five days."

A low wail echoed through the conference room.

Creating a new plan in five days while maintaining quality is an almost impossible task.

Shen Qinghan's gaze swept over everyone present, finally landing on Jiang Jinhuan.

"Jin Huan, what do you think?"

All eyes turned to this newcomer who had only recently arrived.

Lin Yuan suddenly scoffed, "Team leader, what does a newcomer like him know?"

Several people nearby also sneered, their disdain for Jiang Jinhuan evident.

Shen Qinghan frowned and remained silent.

Jiang Jinhuan was looking at the documents in front of him when he heard Shen Qinghan call him, so he looked up.

Instead of answering immediately, he turned to a page in the document, pointed to a piece of data, and said, "Team leader, I've noticed a clear trend in the client's social media data over the past three months."

Their user base is expanding from first- and second-tier cities to third- and fourth-tier cities, but their brand marketing strategy remains stuck in their original positioning.

Shen Qinghan's brows twitched slightly, her beautiful eyes filled with admiration: "Continue."

"The client's brand image is indeed 'young, energetic, and unconventional,' but the definition of 'young' is different in different tiers of cities."

Jiang Jinhuan stood up, walked to the whiteboard, picked up a pen and began to draw. "In first- and second-tier cities, youth means trendiness, avant-garde, and individuality; but in third- and fourth-tier cities, youth tends to be more affordable, practical, and prestigious."

He drew two circles on the whiteboard, marking the core demands of different user groups.

"If we follow the original approach and continue down the high-end trend route, we may miss the opportunity in the lower-tier market."

I suggest adjusting the core direction of the plan—while retaining the brand's identity, adding a differentiated strategy targeting the lower-tier market.

The meeting room was silent for a few seconds.

Shen Qinghan looked at the contents of the whiteboard, his eyes slightly narrowed, as if he was thinking about something.

Lin Yuan's expression was also somewhat uncertain, and he looked at Jiang Jinhuan with annoyance, "That sounds nice, but is it even possible to make it in time according to your plan? Wishful thinking!"

Fatty Zhou also said worriedly, "Jin Huan, your idea is indeed novel, but we only have five days. Implementing a differentiation strategy means developing two plans simultaneously, doubling the workload. Is that enough time?"

Shen Qinghan also looked at Jiang Jinhuan, her eyes questioning.

Jiang Jinhuan thought for a moment: "If we follow the usual procedure, it's indeed too late. But I noticed that the client did a trial run in a third- or fourth-tier city last year, and it was quite successful, but then I don't know why they stopped it."

We can learn from the experience of that event; we don't need to start from scratch.

"How did you know about that event?" another group member asked in surprise.

Jiang Jinhuan frankly stated, "I checked the client's publicly available information over the past three years, including their financial reports, social media posts, news reports, and industry analysis reports."

That trial run was mentioned in their financial report, though only in one sentence, but the data was crucial—during the trial period, the user growth rate and repurchase rate in third- and fourth-tier cities were significantly higher than those in first- and second-tier cities.

The meeting room fell silent again.

The silence this time wasn't due to embarrassment, but rather shock.

A new intern actually researched all of the client's publicly available information from the past three years in order to come up with a solution.

Lin Yuan's face stiffened, and he didn't know what to say.

Shen Qinghan's lips curled into a very shallow smile, which vanished in an instant.

"Jin Huan is right." She spoke, her tone still cool but with a hint of approval. "A differentiation strategy is feasible. I've decided that Jin Huan will lead this plan, with everyone cooperating. Any objections?"

The crowd was shocked, their eyes filled with disbelief.

They never imagined that Shen Qinghan would make Jiang Jinhuan the project manager.

This is the role of project manager; once you have this qualification, promotion will be a natural progression.

This kind of experience is invaluable, its worth is incredibly high, not to mention that this was a mission undertaken in a time of crisis.

Once you have this ability to lead a team independently, you can live a life of luxury wherever you go, no matter where you are.

Being a project leader is not just a job, but also an honor, a qualification that commands respect.

Lin Yuan was the first to object. He stood up abruptly and said, "Team leader, how could a newcomer like him possibly be capable of handling a project on his own?"

He probably can't even do his own job well right now, let alone be capable of handling this project!

"It's the team leader! We've been working on this for three weeks, and the client is still not satisfied. Now there are only five days left. How can a greenhorn like him possibly complete this task?"

Shen Qinghan looked at Lin Yuan and the others: "If you're confident, the project can be given to you. Are you willing to take it?"

Lin Yuan and the person who was speaking were stunned.

They've been working on it for three weeks, but the client is still not satisfied, and they're even less confident about the next five days.

"Whoever is confident they can produce a client-satisfying plan within five days, step forward now!"

No one spoke, but some people secretly glanced at Lin Yuan.

Lin Yuan's lips moved, but he didn't dare to say a word, and his face became even more unsightly.

Shen Qinghan asked, "Does anyone still have objections?"

Now no one had any objections.

Because none of the people present could come up with a solution that would satisfy the client within five days.

For a newcomer who has been there for less than a week to offer such insights in front of a seasoned team, with well-reasoned arguments and complete data support, is not luck, but ability.