To marry into the family in place of his brother? Impossible!

Jiang Jinhuan sat at his workstation with a brooding look in his eyes. He picked up a pen and drew a big X on the white paper in front of him.

In the very center of the cross, the words "Team Leader" were written.

He murmured to himself, "Marry into my family? Sorry, Grandma won't agree!"

Grandma was extremely averse to the idea of ​​marrying into the Jiang family, because her son, Jiang Guodong, had married into the Jiang family.

The "Jiang" in Jiang Jinhuan is not the same as the "Jiang" in Jiang Guodong.

It is the Jiang in Jiang Mei's name, which refers to her mother.

Although Jiang Guodong later became wealthy, he was still known in the village as a gigolo, causing his grandmother to suffer endless ridicule.

Married men have no rights. The reason why Grandma has always stayed in the countryside is because Jiang's mother firmly disagrees with letting Grandma go to the city. Jiang Guodong has never said a word about this, and even stopped sending living expenses to his family in order not to anger his mother.

This made the villagers gossip about Grandma and Grandpa even more, saying that they had wasted their lives having a son and that they were not as good as having a daughter.

My grandfather fell seriously ill because of this and died soon after.

Therefore, his grandmother was extremely disgusted by the idea of ​​marrying into a family, and taught Jiang Jinhuan from a young age that he should never marry into a family, even if it meant starving to death.

So he proposed a three-month condition that day, both to give his parents an explanation and to give the Song family a chance—a chance to annul the engagement.

He felt that his hints were clear enough, and he believed that the other party would soon contact him to explain the matter to the Song family patriarch.

But a day or two passed, and the Song family showed no reaction whatsoever.

However, he has been much more relaxed these past two days, just organizing some materials and then leaving get off work on time.

As for that project, Lin Yuan didn't involve him at all, even though he was exceptionally capable.

Jiang Jin Huan was happy with this arrangement; he couldn't wait to have the next two months of free time.

……

Lin Yuan devoted himself entirely to the Huacheng project.

He works overtime until very late every day, attending meetings, writing proposals, and liaising with clients, keeping himself extremely busy.

But the problem is that being busy doesn't equal being effective.

The client's feedback after the first presentation of the proposal was: dissatisfaction, the direction was wrong.

The client responded to the second proposal presentation: "It's still not right. Do you even understand our needs?"

During the third presentation of the proposal, the client lost his temper: "Is Xingyao just trying to brush us off? Any small company could do a proposal of this caliber!"

When Lin Yuan returned from the client's company, his face was ashen, like a wilted eggplant.

The marketing department staff are all talking about it.

"I heard that Huacheng got angry and said our proposal was no good."

"Didn't Lin Yuan say he was very experienced? How did things turn out like this?"

"Having a lot of experience doesn't mean you can do it well; this project was inherently difficult."

Fatty Zhou leaned closer to Jiang Jinhuan and lowered his voice: "Jinhuan, where do you think the problem lies?"

Jiang Jin Huan was silent for a few seconds, then said, "The direction is wrong."

"Which direction?"

"Lin Yuan has been doing what the client says, but what the client says isn't necessarily correct."

Jiang Jinhuan looked at the computer screen and said, "Huacheng's problem is not the superficial demands, but the deep pain points that they themselves are unaware of. If we don't solve those pain points, no matter how many solutions we come up with, it will be a waste of time."

Fatty Zhou seemed to be deep in thought.

Shen Qinghan's office.

Shen Qinghan also looked extremely upset. She took a deep breath, suppressing her anger, and said to Lin Yuan, "The preliminary work has been done, and the general direction has been given to you. You just needed to finish the job. How could you have messed things up like this?"

Lin Yuan's face was extremely ugly. He lowered his head and remained silent. He felt that he could come up with a more perfect plan that would highlight his abilities and impress everyone.

Therefore, he didn't care at all about the cooperation intentions that had been agreed upon long ago.

Shen Qinghan said wearily, "Go, call Jiang Jinhuan over!"

Lin Yuan was stunned for a moment, then his face turned ugly, as if he had eaten shit.

"Team leader, could you give me another chance? I feel like I..."

Shen Qinghan interrupted him: "It's not that I don't want to give it, it's that Huacheng won't give it! Besides, do you think you have the ability to come up with an excellent plan in the remaining few days?"

Lin Yuan's face turned pale.

The client has already blocked him and is determined not to use him again.

Even if he wanted to continue, it was simply impossible.

Shen Qinghan glanced at Lin Yuan with some disappointment: "Go, call Jiang Jinhuan in!"

Lin Yuan gritted his teeth and turned to leave.

He stopped in his tracks when he reached Jiang Jinhuan's side: "The team leader wants to see you!"

Looking at Jiang Jinhuan's retreating figure, Lin Yuan's eyes were filled with resentment!

"Hmph, he's just a fruit-picking guy. Why should I give him the final fruits of my hard work?"

He spoke very loudly, so that everyone could hear him.

They were somewhat taken aback, and inevitably, speculation arose.

Seeing the whispers around him, Lin Yuan's lips curled into a sinister smile.

Jiang Jinhuan arrived at Shen Qinghan's office soon after. "Team leader, you called me?"

"Huacheng's project has run into problems," Shen Qinghan said bluntly.

"I know," Jiang Jinhuan nodded.

Shen Qinghan rubbed his forehead. "The client has given us an ultimatum. If we don't come up with a satisfactory solution by this Friday, the project will be canceled."

Shen Qinghan looked at him and said, "You'll take over this project."

Jiang Jinhuan was silent for a few seconds. "Does Lin Yuan agree?"

"He had no choice." Shen Qinghan's tone was cold. "The company won't lose a major client just because of his pride."

Jiang Jin Huan remained silent for a few more seconds, somewhat hesitant.

Shen Qinghan said, "Jin Huan, this matter depends on you. If I fail to complete it this time, I will be punished, and I may lose my chance for promotion!"

Jiang Jinhuan was taken aback, not expecting that this matter was related to Shen Qinghan's promotion.

He sighed, nodded, and said, "Okay, I'll take it!"

After Jiang Jinhuan finished speaking, he turned and left.

He didn't even notice the surprise on Shen Qinghan's face.

Shen Qinghan looked at Jiang Jinhuan's retreating figure, wanting to say something but then stopping herself.

After officially taking over Huacheng's project, the first thing he did was to overturn all of Lin Yuan's previous plans.

The direction was fundamentally adjusted.

He spent three days re-analyzing the client's needs, the market environment, and the competitors' situation, and then created a completely new plan.

In his proposal, he put forward a completely new idea: to help Huacheng expand into lower-tier markets, rather than fighting head-on with competitors in first- and second-tier cities.

This approach is consistent with the differentiation strategy he proposed in his previous plan.

On Friday, Jiang Jinhuan personally went to the client company to report.

The CEO, Marketing Director, and Product Director of Huacheng Group were all present in the conference room.

Jiang Jinhuan stood in front of the projection screen, his gaze calmly sweeping across the entire room.

The customers, who were initially impatient, became strangely calm when they met Jiang Jinhuan's gaze.

Jiang Jin Huan's demeanor unconsciously won them over.

This is a completely different temperament from Lin Yuan's.

Jiang Jinhuan began his report: "Huacheng's product quality is no less than any of its competitors, but in terms of brand influence, it is indeed at a disadvantage in first- and second-tier cities."

Instead of engaging in a war of attrition with competitors in first- and second-tier cities, it would be better to invest resources in third- and fourth-tier cities.

There is a larger market, less competition, and greater growth potential there.

He opened a data chart: "This is the market growth rate of similar products in third- and fourth-tier cities over the past three years, averaging 23% per year, while it is only 8% in first- and second-tier cities."

Huacheng's product satisfaction rate in third- and fourth-tier cities is 91%, significantly higher than the 67% in first- and second-tier cities.

The CEO of Huacheng's expression changed from doubt to focus, and then from focus to contemplation.

After the presentation, the meeting room was quiet for a few seconds.

Then Huacheng CEO stood up, walked up to Jiang Jinhuan, and extended his hand.

"We approve of this plan. We hope you can follow up on the specific implementation process from start to finish."

Jiang Jinhuan grasped his hand: "Definitely."

When the news reached Xingyao, the entire marketing department was in an uproar.