You promised it would be a free game, but now your screen is full of in-app purchase prompts?

Looking at the group of company executives who were still in shock, Sister Zhao smiled slightly.

He paused briefly to allow his colleagues time to process their shock before continuing:

"Dungeon Fighter Online was launched on the 3rd of last month and operated for a total of 29 days."

"The number of registered players is 11.73 million."

"in……"

"A total of 8.55 million players have logged in more than three times."

"A total of 4.71 million max-level characters."

"The peak number of concurrent online users was 3.85 million."

"The number of people who have recharged is 3.14 million."

"A total of 37,119 people recharged more than 10,000 yuan."

……

As more and more numbers were revealed, another wave of surprise swept through the conference room.

In terms of player numbers, Dungeon Fighter Online isn't significantly stronger than Plants vs. Zombies at its peak; in fact, it hasn't seen a doubling of the numbers.

However, the average recharge rate per person has indeed undergone tremendous changes.

When Plants vs. Zombies was being operated before, most paying players only bought the first recharge bonus and monthly/quarterly cards.

Only a very small number of players will spend a lot of money on in-game purchases.

However, Dungeon Fighter Online has once again redefined everyone's understanding of free-to-play games with pay-to-win elements.

In this game, over 30,000 people have spent more than 10,000 yuan in just one month.

Even the company executives present couldn't help but wonder, is this game really that appealing?

Tens of thousands of people are willing to spend over ten thousand to play a game.

It's important to understand that this so-called 10,000 is just a statistical standard.

In fact, there are many players who have spent more than 100,000 yuan on top of this level!

After Sister Zhao finished presenting the data, Chen Feng tapped the table, and everyone's attention was once again focused on him.

Maintaining a broad smile, Chen Feng then picked up the conversation and spoke:

"As I mentioned in a previous meeting, every employee in the company must have ten hours of gaming time per week; this is a mandatory rule."

"Anyone who makes games must understand games."

"So I believe that all of you here have played the game Dungeon Fighter Online."

Whether you're just going through the motions or playing seriously.

"But at least you understand the basic gameplay of this game."

"From the very beginning of the design of this game, I decided that it would not be a one-account-one-character gameplay, but rather a setting where one account can create multiple characters."

"This means that many players, especially those who are serious about playing, have more than one character."

"And those wealthy players won't just spend money on one character."

"Many players have combined multiple sets of Sky Sets, and some more particular players even pursue pure-color Sky Sets, which further increases their spending in the game."

"In addition, the Starry Sky Magic Box lottery system is also a major expense in the game."

"As far as I know, our officially contracted streamer, Monkey Baby, opened more than 60,000 boxes in a month, which is more than 100,000 yuan."

"The core of making money from this game is that once you recharge, you'll keep recharging."

"Once you make your first purchase, you won't be limited to that. If you want to become stronger in the game, catch up with others, easily clear maps, and have an advantage in PvP, you'll need to craft equipment, develop your character, and even create multiple characters."

Chen Feng gave an analysis to everyone present regarding why this game is profitable.

This will also help these people understand the logic behind making money in games when developing the next game.

However, after Chen Feng finished speaking, and after a brief moment of thought, the planning department manager couldn't help but speak up:

"Mr. Chen, I've noticed that a lot of players in the game are privately trading in-game currency, equipment, and even materials with real money."

"Will this trading system affect players' ability to make in-game purchases?"

"Think about it, players can use this method to buy game items from other players, which causes many players who would otherwise spend money in the game to directly trade their money with other players instead."

"Won't we lose some of our income?"

The planner scratched his head, clearly still not understanding why the boss wanted to create a trading system that allowed players to trade freely.

This thing is seriously affecting their ability to make money.

The thought that his company made a game, but some players ended up making money off it, made him feel cheated.

So, some of you not only don't spend money playing games, but you're actually making money here?

Upon hearing this, many people in the audience looked at Chen Feng with almost the same expression.

Clearly, everyone has the same question.

Chen Feng could only shake his head helplessly at this.

It seems that people in this world haven't figured out human psychology and the rules of this game because they haven't played this type of game before.

After a moment's thought, Chen Feng didn't choose to answer the question directly. Instead, he looked at the planning department manager and asked in return:

"Before we came along, how long did games typically survive on the market?"

Upon hearing this, the planning department manager replied without hesitation:

"A successful game's peak popularity lasts three to six months, followed by one to two years of activity. Such games are generally quite good and have a variety of gameplay options."

"As for ordinary games, they usually start to go on sale in the second month, and sometimes they drop to 10% or 20% of their original price within six months, and then disappear from the market in less than a year."

As someone who was able to become the planning department manager, he naturally knew these things.

Their planning department members are just as knowledgeable about games as their marketing department members.

"yes."

Chen Feng nodded:

"How long has our Plants vs. Zombies game been popular?"

"It's been more than half a year, right?"

"Although the popularity has declined somewhat, the earning potential is still far greater than that of most games on the market."

Why?

Chen Feng glanced around at everyone present, but when they met his gaze, they all lowered their heads guiltily.

As expected, these company executives are still lacking a bit of experience...

Chen Feng sighed helplessly and explained again:

"Firstly, it's because of the diverse gameplay; secondly, it's because the game retains its value!"

"Do you understand what it means for a game to retain its value? To be more precise, it means that the game account and items retain their value, which is why the game retains its value."

"Other games, once you've played them for a while and gotten tired of them, become worthless and worthless."

"Once the novelty wears off, naturally no one will care."

"But what if you spend 100,000 yuan on a game, then stop playing, and later find out that your account can be sold for 50,000 or 60,000 yuan? How would you feel?"

"Don't you spend money without any worries? After all, I can get some of it back if I stop playing!"

"Is it right?"