After the divorce, he went on a motorcycle trip, and his ex-wife and daughter were filled with regre

Half an hour later, the car arrived at the Livehouse bar again.

There were no customers in the bar, and no band was performing on stage. Only Zhao Changjiang sat at the bar, with several empty bottles lying in front of him and half a glass of cheap whiskey in his hand, exuding an air of utter dejection.

Zhao Changjiang looked up and saw Jiang Ye, gave a bitter smile, and said with a dull look in his eyes, "Yezi, you're here. Make yourself at home, and help yourself to whatever you want to drink. Anyway, all the alcohol in the shop will be disposed of as waste soon."

Jiang Ye pulled out a high stool, sat down, picked up a clean glass, and poured himself half a glass of wine.

"Are you really planning to close down?" Jiang Ye took a swig of his drink and asked in a deep voice.

Zhao Changjiang scratched his messy hair and let out a long sigh.

"What can we do if we don't shut it down? Rent has gone up, musicians need to eat, and we can barely afford the electricity bill. These days, nobody has any money in their pockets, so who's going to listen to this kind of underground folk and rock? Nostalgia can't fill an empty stomach."

Zhao Changjiang glanced around at the old posters on the wall, his voice hoarse: "This shop carried the dreams of so many independent musicians. It's a pity, it will eventually have to close down."

Jiang Ye held his wine glass, looking at Zhao Changjiang's dejected expression, and was suddenly touched.

He suddenly connected the empty Genting Town he had just seen with the dilapidated bar in front of him, a place full of stories.

What is missing from Genting Town? It's precisely this vibrant, down-to-earth atmosphere!

What's missing is a soul that can evoke emotional resonance!

Jiang Ye downed the drink in his glass in one gulp and slammed it heavily on the bar.

"Changjiang, don't rush to sell the equipment. I mean what I say. Give me one night, and I'll find you a new venue!"

Zhao Changjiang was stunned. Before he could react, Jiang Ye had already strode out of the bar.

. . . .

Back at Donghu Apartment.

Jiang Ye didn't even take off his clothes before dialing Lei Heng's number.

"Old Lei, drop everything you're doing right now. Take a few people and get me a detailed business plan tonight!"

Lei Heng, who was about to go to sleep, immediately perked up upon hearing Jiang Ye's decisive tone on the phone: "Boss, what are your orders? What kind of project planning do you need?"

"Bring the entire Echo Livehouse from the old town to the core business district of Genting Town!"

Jiang Ye had a clear mind and quickly assigned tasks.

"The current facilities at Genting Town are perfect, but it's too commercialized, like a cold, impersonal glass dome. I want to move this underground music bar there and make it the core cultural IP of the town!"

"This place can not only save an old shop, but also attract young people who love art and culture, injecting an irreplaceable soul and vibrant atmosphere into the town!"

Lei Heng's efficiency has always been impeccable.

Upon receiving the instructions, Lei Heng immediately assembled his team and worked through the night to catch up on the work.

. . .

Nine o'clock the next morning.

A beautifully bound business plan with detailed data was placed on Jiang Ye's coffee table on time.

Jiang Ye looked it over and was very satisfied.

He changed into a clean casual suit, took the proposal in his hand, and drove confidently to the headquarters of Blue Ocean Group.

In Jiang Ye's view, this is an excellent win-win solution.

On the one hand, it can save the hard work of Zhao Changjiang and those independent musicians, and preserve a precious memory.

On the other hand, it can significantly enhance the artistic and sophisticated atmosphere of Genting Town, using cultural IP to attract visitors and completely revitalize that lifeless place.

Xia Yu, as the project leader, will surely be very pleased to see this proposal.

Jiang Ye took the private elevator directly to the top floor.

Push open the door to the CEO's office.

Xia Yu was sitting behind a large desk, her brows furrowed as she stared at the financial statements on the computer screen.

Seeing Jiang Ye walk in, Xia Yu rubbed her slightly sore temples, and her tense expression eased a little.

"Why did you come so early in the morning?" Xia Yu picked up the black coffee on the table and took a sip.

Jiang Ye strode to his desk, pulled out a chair, sat down, and pushed the proposal in his hand directly in front of Xia Yu.

"I'll show you something good. A solution to break the deadlock in Cloudtop Town." Jiang Ye said with a confident smile.

Xia Yu put down her coffee cup with some confusion, picked up the proposal, and opened it.

The office fell silent, save for the sound of papers turning.

Jiang Ye leaned back in his chair, waiting for Xia Yu's praise after she finished reading.

however.

As the pages turned faster and faster, Xia Yu's expression did not show the joy that Jiang Ye had expected.

On the contrary, Xia Yu's brows furrowed even more tightly.

His expression grew increasingly serious.

Snapped.

Xia Yu closed the folder and pushed the proposal back in front of Jiang Ye.

"No. I don't agree to this plan."

Xia Yu's voice was clear and cold, revealing an undeniable decisiveness.

Jiang Ye froze, and the smile on his face vanished instantly.

"Disagree? Why? Didn't you read it carefully? This is a project that already has a large following and rich cultural heritage!"

Jiang Ye sat up straight and tried to explain.

"These independent music events bring soul to the town and attract a large number of young people!"

Xia Yu shook her head, staring directly at Jiang Ye, delivering a fatal blow from a purely business actuarial perspective.

"Jiang Ye, you're being too idealistic."

"First of all, the Livehouse takes up too much space. If you want to put it in a prime commercial area, it means we have to give up the locations of several prime retail shops."

"Secondly, these bars mostly operate at night and are left empty during the day. When you calculate it, the space efficiency is really too low! In the prime area where every inch of land is precious, this is simply a huge waste of resources."

Jiang Ye frowned: "You can't calculate it like that. The added value and long-tail effect brought by cultural IP cannot be measured by the current rent."

"I only look at the current data!"

Xia Yu raised her voice, interrupting Jiang Ye.

"More importantly, this underground music culture has a very serious conflict with the high-end luxury resort positioning of our Genting Town!"

"The people who come here are high-net-worth individuals looking for a quiet vacation. If you bring in a noisy underground bar, and every night a bunch of drunk rock youths gather outside, what will those high-end clients think?"

Hearing these words, Jiang Ye's anger gradually rose.

He felt that Xia Yu in front of him had become somewhat unfamiliar.

"High-end? Luxury?"

Jiang Ye sneered, his tone becoming somewhat harsh.

"Xia Yu, this town is practically a ghost town now, and you're still putting on airs?"

"Your mind is consumed by space efficiency and customer positioning. You've been completely alienated by capital!"

Jiang Ye stood up, placed his hands on the desk, and stared down at Xia Yu.

"If you're developing a cultural tourism project, without a sense of everyday life and cultural depth, it's just a pile of lifeless concrete! You've completely lost sight of the original purpose of this project!"

These accusations were like a knife, piercing Xia Yu's heart.

Xia Yu suddenly stood up.

She braced herself on the table with both hands, her chest heaving violently, and her eyes instantly reddened.

"Have I lost my original aspirations?!"

Xia Yu's voice was filled with obvious grievance and anger.

"Jiang Ye! It's easy for you to say that when you're not the one suffering the consequences!"

"With hundreds of billions in capital, of course you can throw money around playing on sentimentality and creating some kind of cultural soul!"

"But what about me?!"

A tear slid down Xia Yu's cheek, but she stubbornly refused to wipe it away.

"Do you understand how tight the cash flow of Genting Town is right now, because of the previous accident and the banks withdrawing loans?!"

"Every day when I open my eyes, I see the heavy weight of thousands of employees' livelihoods pressing down on my shoulders!"

"I urgently need to bring in top-tier international chain brands that can quickly generate revenue and pay high rents to stabilize investor confidence and safeguard the lifeline of Blue Ocean Group!"

"feelings?"

"At this critical juncture, sentimentality won't fill stomachs! Sentimentality can't save the lives of thousands!"

"Jiang Ye, you have no idea how much pressure I'm under!"

. . .