Life countdown begins, ice queen bursts into security room

Several influential figures in the film and television industry who had previously mocked Jiang Fan for making money through cross-industry ventures deleted their Weibo posts overnight.

On the Douban platform, the red number on the page for "Goodbye Mr. Loser" is 9.3.

The short review section is filled with five-star reviews, and the number is increasing by hundreds per minute.

"I originally went to see it because of the jokes in that Spring Festival Gala skit, but I couldn't stop laughing in the theater and ended up crying my eyes out."

"This is real comedy, with punchlines coming one after another, so naturally it's deadly."

"Shen Feng's acting is superb. This is the only movie in this year's Spring Festival season that's worth watching twice."

Let's look at the page for "Martial Arts".

The number stopped at 5.8.

"Chen Kai used 600 million yuan to show us what it means to be all show and no substance."

"Ye Anran had a completely expressionless face the whole time. Apart from striking a few nice poses, it was completely unclear what she was acting out. The plot was so empty that it made people want to fall asleep."

"Give me my money back. Showing me this during the Lunar New Year is just adding to my misery."

2 PM, Wanda Cinema lobby in Shanghai.

The hall was crowded with people and filled with noise.

They used to be scalpers reselling train tickets during the Spring Festival travel rush, but today they're all here reselling movie tickets.

"Want to see Charlotte? It's at 3 PM, seats together." A scalper stopped a young couple.

The boy stopped in his tracks: "How much?"

"One hundred and fifty yuan each."

The boy frowned: "The original price was only forty, are you robbing me?"

"If you think it's too expensive, don't look." The scalper put his hands back in his pockets. "I got these this morning by having someone write a program to snatch them. Do you want them? If not, someone else will."

The boy hesitated.

The girl tugged at his sleeve: "Buy it, everyone's posting about it on WeChat Moments, I really want to see it."

The boy took out his phone to scan the QR code.

The scalper took the money, handed over the two tickets, and turned to look for his next target.

At the ticket counter, a dozen or so audience members surrounded the manager on duty, their emotions running high.

"How do you do business? During the Lunar New Year, instead of showing good comedies, you're showing that 'Martial Arts' movie all the time. I paid to go in and slept for an hour and a half." A burly man slammed his hand on the counter.

"Get this terrible movie off the shelves right now, we want to watch Charlotte."

"I brought my whole family to see a comedy, and you show me this garbage? Add another show. This isn't over until today."

The duty manager wiped the sweat from his brow and smiled apologetically, "Please be patient, everyone. The scheduling was decided by higher-ups, and we are coordinating it."

He turned and dialed the regional supervisor's number to report the situation on site.

Wanda Cinema Line East China Headquarters

The conference room was filled with smoke.

The large screen displays real-time box office data from all over the country.

Wang Dong, the person in charge, stubbed out his cigarette and placed his hands on the conference table.

A dozen or so regional managers were sitting below.

"Who cares about Chen Kai?" Wang Dong banged on the table, his voice echoing in the conference room. "Capital doesn't care about sentiment. These reports tell me that releasing 'Martial Arts' is a loss for us, while releasing 'Charlotte' is a money-making opportunity."

The distribution manager below looked troubled.

"Mr. Wang, we signed a screening agreement with Longyao Media. 'Martial Arts' must have at least 40% of the screenings in the first three days. Now, if we unilaterally breach the contract, we will not only have to pay a penalty, but we will also lose the distribution rights to Chen Kai's films in the future."

"Tear it up." Wang Dong's tone was flat, leaving no room for negotiation.

"The penalty for breach of contract will be deducted from the box office revenue share of 'Charlotte.'" Wang Dong straightened up, his gaze sweeping across the room. "Chen Kai's era is over. Now it's the era of content being king; whoever can make money gets to be ranked."

He pointed to the straight upward box office curve of "Goodbye Mr. Loser" on the big screen.

"This movie has an extremely large audience, ranging from teenagers to middle-aged people in their forties and fifties. It's a phenomenal blockbuster."

Wang Dong paused for a moment, then picked up his teacup and took a sip.

"One has an 18% occupancy rate, the other 98%. Can't you even do the math?"

He looked at the people below, pondering Jiang Fan's background in his mind.

They managed to leverage the Spring Festival Gala platform to promote their message nationwide, effectively creating a breakthrough.

If you follow his methods, you can make money.

Wang Dong issued a death order.

"Immediately issue the order to cut 'Martial Arts' screenings in half during the afternoon and evening, and replace them all with 'Goodbye Mr. Loser.' I want to see the screening rate reach over 30% by 8 PM tonight."

"receive."

Four o'clock in the afternoon.

Data from major ticketing platforms across the country has been updated.

The golden scenes in "Martial Arts" have largely disappeared.

The number of screenings for "Goodbye Mr. Loser" has exploded.

In a villa in Kyoto, Chen Kai sat on a mahogany sofa, staring at his phone screen.

The hashtag #GoodbyeTroubleScreeningReversal# is trending high on the hot search list.

The screening rate of "Martial Arts" plummeted from 45% to 22%.

The screening rate of "Goodbye Mr. Loser" soared from 6% to 35%.

Chen Kai's breathing became heavy.

He's been making movies for thirty years and has won countless awards, but he's never taken Jiang Fan, a songwriter, seriously.

What right does a makeshift troupe without even professional actors have to step on his head?

He stood up, grabbed a Qing Dynasty blue and white porcelain vase from the table, and smashed it on the ground.

He took out his phone and dialed the number of Wang Dong, the head of the cinema chain.

The call was connected.

"Mr. Wang, what do you mean by this?" Chen Kai tried to make his voice sound confident. "We signed a minimum guarantee agreement. It's not right for you to unilaterally cut my screenings in half, is it?"

On the other end of the phone, Wang Dong's voice was very cold.

"Director Chen, rules are made by people. If the audience doesn't buy it, I can't let the theaters lose money with you."

Chen Kai gritted his teeth: "I've been making films for thirty years! My films have artistic value!"

"Director Chen, movie theaters also have to pay rent and salaries," Wang Dong interrupted him. "That's normal market behavior. Your approach isn't popular anymore."

"you--"

Before Chen Kai could finish speaking, the phone went dead.

It was 10 a.m. on the third day of the Lunar New Year.

The domestic film box office data website updated the daily box office figures for the second day of the Lunar New Year on time.

The entire Chinese entertainment industry fell into a deathly silence at this moment.

Wuji's daily box office: 1.4 million.

Goodbye Mr. Loser's daily box office: 1.3 million yuan.

It's only ten million short!

It's worth noting that "Martial Arts" achieved its box office success by relying on 45% of its screenings in the first half of the day, while "Goodbye Mr. Loser" only started adding screenings on a large scale in the afternoon.

This incredible surge in data foreshadows a terrifying truth—

Today, "Goodbye Mr. Loser" will surely overtake all others and become the box office champion during the Spring Festival.