The Heiress's Game

Gu Mingcheng leaned back on the sofa.

"Alright, calm down? If you're calm, then listen to me."

Broaden your horizons and stop focusing on just one variety show and Chen Cui.

With a business portfolio worth tens of billions of US dollars, encompassing healthcare, real estate, finance, and energy, which of these main sectors isn't larger than media and entertainment?

The variety show she did might seem like a huge deal to you, but to me—to put it bluntly—it was just a side hustle to earn some pocket money.

Gu Mingyue's eyes immediately shot over.

Gu Mingcheng ignored her and continued, "Have you ever thought about why Gu Yunjin doesn't join the Gu family business?"

It's not that she doesn't care, it's that she can't get in.

My father and I have always managed the core business of the Gu family, and his attitude has been very clear—I am the handpicked successor.

Her daughter, who had spent over a decade abroad and had neither connections nor a foothold in the domestic business world, wanted to join the core management team, but the old guys on the board were the first to object.

"If she doesn't go into media and entertainment, what else can she do?"

"So she was forced to do that lousy variety show?" Gu Mingyue sneered.

"Pretty much. She chose a path she could take, and it just so happened that she was able to make it through."

Gu Mingcheng picked up his water glass and took a sip. "But that doesn't mean she can threaten you in any way."

What makes you angry is that Chen Cui climbed to the top by stepping on you, and that Gu Yunjin used your name to drive traffic to her variety show—these are all facts.

But from a broader perspective, the commotion she's causing won't shake the Gu family's foundation at all.

Gu Mingyue loosened her grip on the sofa cushion a little.

"Even if I can't shake her foundation, she's deliberately targeting me, and I can't swallow this insult."

"If you can't swallow it, you can't swallow it. Who told you to?"

Gu Mingcheng put down his water glass. "But you need to use your brain when you do things. Your previous tactics were all based on emotion—hiring online trolls to smear Chen Cui, only to have them turn the tables with a single interview;

When we checked Xingyao's accounts, they were meticulously prepared;

Do you think Hunan TV will just take it down? You've done so much, but has anything of it actually worked?

Gu Mingyue was speechless, her lips pressed into a thin line.

Gu Mingcheng glanced at her, his tone remaining calm.

"There's another question you haven't thought about—what do celebrities want to do most after they become famous?"

Going solo. Chen Cui's current popularity is due to the show itself propelling her forward.

But "Walking with Brilliance" can't be filmed forever. After this season finishes airing, will Chen Cui be idle during the preparation period for the next season? No.

She will take on endorsements, appear on variety shows, and film GG. She will find that she can still make money without "Walking with Brilliance".

Will she still be willing to be a contracted artist with Star Media by then?

What's more, she has a large family behind her—so many sisters, brothers, and mothers, and everyone wants a piece of the pie from this wave of popularity.

Unequal distribution of benefits will only exacerbate internal conflicts.

He leaned back on the sofa and crossed his legs.

"Also, the show 'Shining Life' that Ma Hongbin worked on after switching jobs to WanYu is about to air."

He took away the core data from the first three episodes of "Walking with Brilliance," knowing what the audience liked, disliked, and which segments could spark discussion.

Moreover, he invited only celebrities this time, not ordinary people like Chen Cui—they come with their own fan base, so the publicity costs are low and the topic naturally generates a lot of buzz.

With two shows competing against each other, it's impossible for Xingyao not to be nervous. So you don't need to do anything; just wait for them to start making a mess of things.

When the time is right, give it another push.

Giving someone a push doesn't mean you should personally get involved in the tearing—that's what shrewish women do.

"Give a push" means to let those who can help you do the work, and to let those who are useful play their role.

You can just sit in the back and watch the show.