The Heiress's Game

The conference room of Xingyao Media was full of people.

On either side of the long table were the heads of various departments—the content director, marketing director, e-commerce division manager, and finance director.

Before the meeting officially started, several executives were huddled together chatting in hushed tones, and without exception, the topic was the show "Shining Life," which had just been released the night before.

"Mr. Ma's camera work, how should I put it—the part about filming the artist's dressing room, I almost thought I was watching a real estate agent's video listing a second-hand property."

"All that's missing is to put 'North-South facing, fully furnished, move-in ready' on the screen." After Content Director Lao Fang finished speaking, the entire conference room erupted in suppressed laughter.

The marketing director, a woman in her early thirties, shook her head after laughing: "An all-star lineup, with all the clothes and jewelry from top international brands."

The final product wasn't even as good as Chen Yao arguing with her mother in the living room. WanYu Entertainment really got screwed over by Lao Ma this time.

Li Chunjing heard this as she pushed the door open and came in. A smile appeared on her lips, but she didn't say anything.

He simply sat down in his seat and opened his laptop.

Gu Yunjin was the last to arrive.

When she pushed the door open, the laughter in the conference room hadn't completely subsided.

She wore a yellow linen shirt, held a cup of Americano in her hand, and casually clipped her hair back, looking relaxed yet neat.

"What are you all laughing about?" She walked to her seat, put her coffee on the table, and glanced around.

Nan Zhen leaned back in his chair, his fingers interlaced on the table, a slight smile playing on his lips, exuding a leisurely air of anticipation: "President Gu, did you watch the premiere of 'Shining Life' last night?"

"I didn't see it," Gu Yunjin said, taking a sip of her coffee.

"Old Ma's level is what it is, what's so interesting about it? It's just a few celebrities sitting there awkwardly chatting."

Another burst of laughter erupted in the conference room, even more unrestrained than before.

Gu Yunjin didn't laugh along. She put down her coffee, opened the data report that Li Chunjing had handed her, and flipped through a couple of pages.

"Alright, now that you're done laughing, let's begin."

Gu Yunjin closed the report and placed it on the table. The sound wasn't loud, but the entire conference room fell silent within three seconds.

"Two things. First, Mr. Gu's funds have arrived, 870 million, and the finance department has confirmed it."

A few soft gasps of surprise rippled through the conference room.

Although everyone present was a senior executive, an investment of nearly 900 million yuan was actually received.

Such a large injection of funds is enough to make everyone sit up straight in Xingyao Media, a company that has been established for less than a year. It really makes a difference to follow a super-rich third generation.

"Second," Gu Yunjin continued, turning her gaze to Lu Xiao, who was sitting in the middle of the long table.

"The first phase of investment from CEO Zhou of Yunwhale Capital has arrived, amounting to 320 million yuan. Lu Xiao, you can explain the allocation plan for this money to everyone."

Lu Xiao sat up straight and opened a document in front of him. Apart from him, no one else present knew the true background of Cloud Whale Capital.

"The 320 million yuan invested by Yunwhale is currently being used entirely for the deepening and expansion of its apparel line."

Specifically, it consists of three parts: First, supply chain upgrade - the number of fabric suppliers has been expanded from the original three to ten, the production capacity of the contract factory has been increased from 30,000 pieces per month to 150,000 pieces, and two backup factories have been reserved to cope with the peak season.

Second, expand the design team – in addition to the existing five contracted designers, sign ten to fifteen more independent designers, focusing on three sub-categories: daily commuting, light luxury formal wear, and sportswear.

Thirdly, the e-commerce system setup—including the construction of our own e-commerce platform, the onboarding and operation of third-party platforms, and the supporting warehousing and logistics system. Detailed itemized budgets are on pages three through six of the report in front of you.

Nan Zhenquan stood up, walked to the electronic screen at the front of the conference room, picked up the stylus, and drew a simple flowchart on it.

"The closed-loop logic has been proven in clothing items—content-driven traffic, scenario-based product seeding, and e-commerce sales."

The next step is to delve deeper, master, and perfect the apparel category.

He used a stylus to draw two thick lines under the word "clothing".

"How big is Dahai City? More than 20 million people."

Our programs reach the entire country through satellite TV and online platforms, and the e-commerce system must keep up as well.

The marketing director raised his hand and gestured: "Mr. Nan, how should we expand our offline channels? Should we set up flagship stores in first-tier cities?"

"Not considering it," Gu Yunjin replied.

"Offline brick-and-mortar stores are too slow and costly. Site selection, decoration, recruitment, training, and stocking—it takes at least six months from preparation to opening a store, and two to three years to open one in a big city. We can't afford to wait that long."

We focus on online operations and adopt a light-asset, fast-paced approach.

E-commerce is the main battleground, with both proprietary platforms and third-party platforms being developed simultaneously.

Offline, we only operate pop-up stores and experience stores to supplement online traffic generation.

Nan Zhenquan asked, "President Gu, should we also schedule the launch dates for our jewelry and cosmetics lines? Once the funding is in place, we can launch them simultaneously."

Gu Yunjin didn't answer immediately; she thought for a moment.

"Jewelry and cosmetics are not for the time being."

There was a moment of silence in the conference room. The marketing director opened his mouth but didn't dare to ask any further questions.

"Spreading the plate too wide is not a good thing."

"We've only tried the clothing category once."

The success of the first phase does not mean that the model is mature; it only means that the direction is correct.

Expanding the supply chain from 30,000 to 150,000 pieces increases the management difficulty exponentially, not linearly.

With the design team expanding from five to fifteen, can quality control keep up?

Can the designer's style match the program content? Can the user experience of the e-commerce platform support the instantaneous traffic brought by a hit product?

We have no answers to these questions.

In this situation, if you simultaneously launch jewelry and cosmetics lines, resources will be scattered, energy will be dispersed, and risks will accumulate—if problems arise, it won't be just one hole, but three holes leaking at once.

Her tone softened.

"We'll first master the apparel business. If the supply chain, design, quality control, and e-commerce for the apparel line are all running smoothly after three months, then we'll launch the jewelry line."

Cosmetics were left for last because their research and development cycle is the longest, and the formula registration and quality inspection processes are the most complex; it can't be rushed.

No one spoke in the meeting room, but several executives nodded slightly.

Nan Zhenquan listened from the side, a faint smile appearing on his lips.

He had known Gu Yunjin for so long, and what he admired most about her was this: when the opportunity was right in front of her and everyone was shouting "Go for it!", she could steadily apply the brakes.

This is not conservatism, but a seasoned helmsman's natural sense of risk.

"Everyone," Gu Yunjin stood up and straightened her cuffs.

"The arrival of nearly 1.2 billion yuan is not meant to make us arrogant, but to enable us to do things solidly."

Don't even mention jewelry and cosmetics to me until the clothing line is stable.

Once I've mastered the run, you won't need to remind me; I'll say it myself. Meeting adjourned.

This book has been in the works for a long time, and it was updated before; it's the one about a wealthy stepmother earning two million a month.

The author's energy is very limited, so it was done intermittently. I myself am confused about some details. Please remind me and I will correct them.