Rebirth is fine, but I get eight hundred dollars right from the start?

"No wonder Huya will have the last laugh in the future—their efficiency, their marketing strategies…the decision-makers must be incredibly capable!"

Looking at the overwhelming online discussions about joining YY and starting to broadcast soon, but without finding any specific information, I felt like I was missing out on a lot of details.

Lin Shu couldn't help but click his tongue and mentally give a thumbs up.

That's what professionalism is all about.

However, despite his feelings, Lin Shu did not intend to express any opinions.

Leave professional matters to professionals. The hype and marketing are handled by those old foxes at YY. Why should a gamer like him bother with that?

As long as he's in top form on the day of the live stream and delivers a truly outstanding performance, the rest will fall into place naturally.

Right now, he has something more important to do.

……

"Hello, what service do you need?"

"Individual Business License"

Lin Shu handed the file bag full of materials through the window and then sat down on the plastic chair in front of the counter.

The staff member took the bag and, without looking up from the computer, asked, "Are the rental agreement and application form ready?"

"Everything is done."

"Okay, give me your ID card."

Lin Shu handed over his ID card.

The staff member glanced at the screen, then looked down at the ID card, and visibly froze for a moment—

"eighteen???"

"Yes, is there a problem?"

Lin Shu's expression remained unchanged. "If I remember correctly, the law stipulates that adults who are 18 years of age or older are persons with full civil capacity and can independently engage in civil activities. As for individual business owners, as long as a citizen can be deemed to have the [capacity to operate a business], they can register and engage in industrial and commercial operations, right?"

"no problem……"

The staff member muttered something under his breath, then looked up and peered through the glass at the young man in front of him, whose face still looked somewhat immature.

Her reaction was more of admiration that he was starting his own business at such a young age.

That's right, Lin Shu's task was to go to the Industry and Commerce Bureau to apply for an individual business license for his soon-to-open Taobao shop.

As mentioned before, in 2012, the best way for an esports professional to monetize their career, besides playing professionally and winning prize money, was to drive traffic to their own or partner brand stores through live streaming and videos.

The bigger idea in my head is still a while away from being implemented, so it's necessary to first build up the online store brand and earn more money through live streaming and video sales.

Actually, these days, opening a shop on Taobao isn't that complicated for an individual.

All you need to do is link an Alipay account to Taobao, upload the front and back of your ID card, link a bank card with online banking enabled, and transfer 0.01 to 0.05 yuan to verify the transaction. Business registration is not a strict requirement at all; it can be described as a "gray area of ​​compliance."

However, if you want to build a long-term business, establish a brand, and pave the way for future business expansion, obtaining a sole proprietorship license is naturally a better choice.

Moreover, having a business license means you're a legitimate company, which gives you a natural advantage in building initial trust with customers. You can also issue invoices, and your subsequent dealings with suppliers are more formal.

Anyway, the cost isn't expensive. The whole process over 12 years only costs a few dozen yuan. If there aren't many people applying, you can even get your certificate and leave on the same day.

"Business scope: Sales of online virtual products, electronic products, game peripherals, clothing, daily necessities... Is it really that complicated?" The staff member confirmed again.

Lin Shu nodded.

Online stores can sell almost anything. Even if you don't have some items yourself, as long as someone buys them, it's just a matter of adding a partnership link. Listing everything now will make it easier to expand your product range later.

"Alright, once the system successfully enters the information, your business license will officially become valid."

Before long, the staff handed over a document the size of an A4 sheet of paper, which was faster than Lin Shu had expected.

He looked down at the name field—

[Esports Gear]

When filling out the form, Lin Shu thought about it for a while, but ultimately decided not to remove e-sports.

What do fans hate the most?

It's not that you're trying to make money off others, nor is it that you want to expand into other businesses.

For fans, the most intolerable thing is that you eat with your bowl in hand, and then curse when you put it down.

After all, since you started your business with esports, you can't even try to distance your store from the industry in terms of its name. Otherwise, who would buy your products?

"Thanks!"

Lin Shu put away the business license, pushed open the door, and walked out of the Industry and Commerce Bureau.

The sun outside was shining brightly down, and he squinted, starting to plan his next move.

Once you have the business license, the next step is to complete the store opening certification process on Taobao and wait for the approval.

Why was opening an online store so popular in 2012?

Actually, there is another very important reason – the deposit.

At this point in time, if you want to apply for a personal store, you only need to complete Alipay real-name authentication, apply for a Taobao account, then go to the Seller Center, click "I want to open a store", and finally complete the store opening authentication.

The process is ridiculously simple, and the barrier to entry is so low that anyone can join.

As for the store's design style, Lin Shu didn't bother to change it himself.

Firstly, he hadn't unlocked this skill tree before or after his rebirth;

Secondly, he doesn't have the time for that.

He spent forty yuan to find a merchant on the same platform to design the store, and he was quite satisfied with the initial draft of the store design they provided.

The store's homepage is designed to fit the mainstream competitive style of 2012. The female college student in charge of the design used a cool black background with electric blue and dark red lines to create a strong gaming atmosphere.

The store name, "Esports Goodies," is prominently displayed at the top center of the sign, while the rotating posters showcase the same peripherals used by the shop owner, which will be the store's main products in the future.

The central display features mice, keyboards, headphones, and custom-made merchandise cards, clearly labeled as factory direct supply and highlighting group-buying discounts at Lin Shu's special request.

The sidebar includes an entry to the fan QQ group, a live stream start reminder, and the bottom layout includes after-sales support, shipping instructions, and more.

"We still need to add a department store page."

Lin Shu raised an eyebrow, typed a line of text with his fingers, and sent a revision suggestion to the design girl on the other end.

It's not that he's troublesome.

Compared to other carousel pages at the same level, simply leaving a link to the general merchandise section below the esports section will definitely have a much weaker effect.

As for what to sell in the early stages of the online store, Lin Shu had carefully considered it based on his memories from his previous life.

Gaming peripherals, gaming accessories, plus snacks and general merchandise.

The three legendary esports gods in the online gaming store!

These three categories are the result of countless predecessors planting trees and later generations enjoying the shade. They have surfed wave after wave of the turbulent waves of the Internet, crashed, got up and surfed again, and finally refined and extracted these gems through countless trials.

It's a high-quality sector that offers players essential needs, low risk, and high conversion rates—in short, a place where you can quietly make a fortune.

Do not believe?

Just find any university dormitory, push open the door and take a look.

Many young men who sit in front of their computers watching live streams and videos get itchy to click on the streamer's shop link and place an order for a set of "streamer's same style" e-sports peripherals for 29.9 yuan.

Whether the product works well or not is another matter, the key point is that it's cheap and has that familiar feel.

Give another example.

Looking around on the street, out of ten people who play League of Legends, at least three or five of them are wearing that same polyester T-shirt.

He has a Teemo mushroom printed on his chest and the words "Team fight can be lost, but Teemo must die" written on his back.

Don't worry about the quality of the fabric or whether it's worth ten dollars but you're only making nine dollars and eighty cents profit. Just wear it and enjoy it.