Rebirth is fine, but I get eight hundred dollars right from the start?

Chapter 254: I'm afraid my brother will suffer, but I'm also afraid he'll drive a Lan

"Alright, alright, you Tang Lao Er, you've been waiting for me here?"

Xu Lang poked Tang Bin's chest with his finger, his knuckles leaving a small dent in the shirt, cursing under his breath, but a smile lingered in his eyes.

He took a half step back, feigning sudden realization: "The map of Yan is so short, and you've only laid the groundwork with less than three sentences, yet you're already trying to trick your brothers into jumping into a fire pit, huh?"

"How could you be asking me to jump into a fire pit?"

Tang Bin's smile deepened, and he even stepped aside so that the warehouse overhead light could illuminate Xu Lang's dark, ruddy face more clearly. "Tell me, in the internet age, are digital products profitable or not? All those keyboard and mouse OEM orders in your factory, the lion's share goes to others. Don't you know how few percentage points of profit are left?"

"Tsk, so what if you make money? You're the manager of an esports club, and instead of focusing on your players' training and matches, you're scheming about business? You've overstepped your bounds." Xu Lang scoffed, arms crossed, as he dissed him.

"Cough cough~"

Tang Bin didn't rush to refute. Instead, he leisurely straightened his collar and cleared his throat: "Let me reintroduce myself. Do you think it's possible that I'm not just the manager of HWG, but also the manager of the entire 'Esports Goodies' team?"

"The manager of the entire team?"

Xu Lang's brow twitched. "What do you mean?"

"Literal meaning."

Tang Bin spread his hands, a smug yet understated smile curving his lips.

"I'm super powerful, you little brat!!!"

Xu Lang slapped his thigh hard, the sound echoing through the warehouse, "You deserve to die!!"

What does it mean to both fear that your brother is suffering and fear that your brother is driving a Land Rover?

The position of manager of an esports club valued at tens of millions is already enough to make people envious... Damn, that's nothing. Just this one title is enough to make those old buddies jealous to the point of losing sleep for three days.

Now you're telling me you're the manager of the whole team?

Is one person receiving two bonuses?

Xu Lang circled Tang Bin halfway around, looking him up and down as if he were meeting him for the first time: "Tang Lao Er, tell me the truth, how much do you actually manage right now?"

Tang Bin composed himself, raised his right hand and pressed it down, indicating that the joke should end there.

He stood up straight, his voice becoming serious: "Alright, no more joking around."

"Okay, okay, no more joking!"

"Brother, I'm serious. Think it over carefully. If you really want to enter the peripheral market, cooperating with our BOSS would be a once-in-a-lifetime opportunity for you."

Xu Lang raised an eyebrow: "Just because of that kid who's only eighteen?"

"I admit, this young man's talent in esports is truly unparalleled, but..."

Xu Lang wants to say that business operations outside of esports are not something that can be done simply by relying on talent.

However, Tang Bin interrupted him before he could finish speaking.

"Because of him."

Tang Bin took half a step forward, his gaze intense. "You think I'm talking about the club's training equipment procurement? You're completely wrong. Let me tell you, while you're spending all your time in the factory watching the production line, the world outside has changed."

He listed Xu Lang's advantages on his fingers: "You've been dealing with HWG for a few months now, Emperor! Lin Shu, what's your status now? The officially certified Challenger in the League of Legends' Challenger tier globally, who treated top Korean players like bots at the All-Star tournament, with tens of thousands of people chanting his name and the live stream reaching a peak viewership of over eight million. What does eight million mean? The combined viewership of a typical provincial TV station's prime-time evening broadcast might not even reach that number."

"Look at the live stream and video data. Every match related to HWG is now being slicing up and uploaded to Weibo, iQiyi, and Tieba. Any highlight reel gets at least two million views. The fan engagement is frighteningly high. Yesterday, someone wore a suit while playing the solo match, and that night, searches for the same suit on Taobao increased fivefold—and that's just clothing. What if it were peripherals?"

Xu Lang's lips moved slightly, but he didn't make a sound.

Admittedly, he was indeed tempted.

Tang Bin pressed on, saying, "I think you know better than I how terrifying the spending power of esports fans is when it comes to peripherals."

"Which young gamer wouldn't want to own the same keyboard as a professional gamer? Who wouldn't want to use the same mouse their idol uses? They might be reluctant to buy a thousand-dollar brand-name sneaker, but they wouldn't blink an eye at spending three or five hundred dollars on a keyboard just to replicate their idol's key layout and feel."

"Why are peripheral brands scrambling to sponsor esports teams and get endorsements? Why do they have to lose in esports competitions? It's all for that traffic. The problem is, most teams... or even the entire sport, have scattered popularity. Out of five players, there might only be one or two star players, and their performance is inconsistent and their fans aren't loyal enough."

"But our BOSS is different."

Unconsciously, Tang Bin's tone became somewhat fanatical, "He's in a class of his own. His individual skill surpasses the entire region—no, the entire league. He's also hilarious and entertaining on stream, and his looks are good enough to be featured in fashion magazines—when these three attributes are combined, you can't find another one like him in the entire esports industry."

"His individual audience is equivalent to the total viewership of an entire esports project. If he were willing to endorse his own peripheral brand, play a couple of ranked matches with this keyboard and mouse in his livestream, and casually remark, 'This keyboard feels great,' do you believe the store would be flooded with customers that very night?"

"And think about it, what's the hardest thing for peripheral brands? It's brand awareness. No matter how good your technology is or how solid your materials are, if nobody knows about you, it's all for nothing."

"Smash GG (Google Ads)? Burn money on paid advertising? Hire celebrity endorsements? The customer acquisition costs for these channels have already skyrocketed. But our BOSS himself is a nuclear-level traffic portal. Hundreds of thousands or even millions of people watch his live streams. What he wears on his wrist and what he taps on his finger are the best GG positions. If you make a good product, and he turns on his camera and says 'It works well,' the speed at which brand awareness accumulates can crush traditional channels."

"What's more," Tang Bin held up a finger, "the esports industry is growing like crazy. Next year and the year after, the number of League of Legends players and the number of viewers for tournaments will double, and the peripheral market will only get bigger and bigger. Entering the game now is not just getting a ticket, it's getting a cut-in card—jumping forward on the shoulders of the person at the front."

He paused to catch his breath, his voice lower but more sincere: "Brother, I'm not telling you to blindly throw money around. Your factory has production capacity and a supply chain; what you lack is brand and distribution channels. What our boss lacks is a reliable hardware partner—he doesn't even look at the contracts offered by those big manufacturers because he wants product lines and quality that he can control. If you two can connect, your production capacity combined with his traffic will be like striking a spring."

"You're telling me it's a pit of fire? Yeah, answer me!"

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