Rebirth is fine, but I get eight hundred dollars right from the start?

Zhou Min frowned, twirling her pen in her hand: "What about the return on investment? How much budget do we need? The program's naming rights, exposure on contestants' gear, customized content integration, online and offline integrated marketing—all these things combined, with the current level of popularity, don't even think about discussing it without a few million."

Shen Dongyang stood up from his chair, placed his hands on the table, and spoke calmly but at a faster pace: "A few million it is. Let's do the math—based on the most conservative estimate, the program has twelve episodes, with a peak viewership of three million per episode on Huya Live, and a cumulative viewership of over ten million on Tencent Video. The brand will have more than forty core exposures within the program, plus the secondary dissemination effect of Emperor personally promoting products during his live streams—over the entire campaign period, our brand will reach at least forty million people. In terms of CPM (cost per thousand impressions), this is cheaper than the unit price we would pay for advertising on Google during traditional sports events."

He sighed, his gaze sweeping across the faces of everyone present: "More importantly, this is a chance to break into the mainstream and rejuvenate our brand. Think about it, our main competitors have already established thousands of content collaborations in the past two years on platforms such as offline shopping malls, YY, and traditional television media. If we are a step slower and wait until the market is saturated before entering, we may not be able to secure the same exposure even if we spend twice as much money."

"So the focus now isn't even on money."

"The problem is how we can secure a top-ranking sponsorship spot on the show."

"Rob?"

One of the managers, looking puzzled, said, "Surely not. We're discussing sponsorships worth hundreds of millions, how can that kid, who's not even eighteen, have such a huge appetite?"

"Big appetite?"

"Is it possible that their Taobao store alone generates millions in profit per month, not to mention that they've also entered the digital peripherals industry, which is practically a money-printing machine?"

"It's just that we don't have the means, otherwise I'd be interested in getting involved. You guys don't know, those little things like keyboards and mice, priced at sixty or seventy, can make you 90% of the profit!"

"What are peripherals? They're just a small snack. A friend of mine who's in the wholesale business said he heard some news from Youchen that a certain e-sports goodies Taobao store is about to become their largest distributor in the country."

"hiss!!"

Inside the room, the group of people couldn't help but gasp.

"Alright, let's not talk about anything else for now." Shen Dongyang gestured for him to stop.

The meeting room fell silent for a few seconds.

At this moment, Jin Lixin, the general manager who had been sitting at the far end and hadn't spoken until now, flipped through the draft authorization agreement in his hand and finally spoke:

"Mr. Shen, let me say a few words from another perspective. This is just my personal opinion... This program actually has a very core selling point—'authenticity.' With official authorization from League of Legends, endorsement from the HWG professional club system, and unedited live broadcast, these labels combined naturally avoid the risks of 'padding,' 'hype,' and 'scripts' found in traditional variety shows."

"If the show actually comes to fruition as they advertise, its brand image will be very clean. When we join at this point, as one of the first sponsors, we are binding a brand image of 'professionalism' and 'trust'—this intangible asset is actually much more valuable than the exposure in one or two episodes."

"Yes, from this perspective, the returns are indeed higher than those from traditional methods of killing GG."

"Old Jin really has a good idea."

"Mr. Shen, may I also say something?"

Sun Yifei, who was part of the market research team, hadn't said much until now, when he finally raised his hand: "I've been looking at the operational data of HWG Club and the sales data of their Taobao store these past two days, and I've discovered a very interesting pattern—every time Emperor's live stream ends, there's a significant increase in sales of various products in the store within 48 to 72 hours."

"Especially the items he casually used or mentioned in his live streams, sales can increase two to three times. This shows that Emperor's personal sales ability has reached an extremely high level. If we add the right to display the product in daily use at the HWG base to the sponsorship rights, and combine it with his unintentional appearances inside and outside the program—this conversion chain is much shorter than that of traditional TV commercials."

"What other opinions do you have?"

"Actually, Lao Zhou, it's good that you're looking for stability, but as I just said, the key issue is no longer the brand's return on investment, but whether we can catch a new wave and avoid being swept out of the game."

"I'm sorry, this was indeed something I didn't consider."

After listening, Shen Dongyang finally revealed a barely perceptible smile.

He capped the black pen and placed it on the table with a soft click: "That's settled then. Zhou Min, you and your team should go over the detailed list of sponsorship rights and pricing again, making sure it includes: joint logo for program title sponsorship, product display area in the training room, unified logo on player uniforms, the right for the Emperor to be mentioned at least three times in program-related live broadcasts, and authorization to develop customized co-branded products. Chen, you and the program team should go over the intellectual property rights ownership and exclusivity clauses again to ensure we are the sole energy drink sponsor."

"Old Jin, use your connections to find out what kind of competitors are in contact with them."

"OK!"

"OK!"

He stood up and straightened his cuffs:

"Before we adjourn, let me say one more thing. At this juncture, whoever enters the market first will be able to seize the first wave of benefits in the esports industry. Don't wait until others have already claimed their territory before we have to buy secondhand seats."

……

the other side.

Anta Sports Headquarters.

Inside the general manager's office.

Ding Shizhong put down the remote control, looked at the several capable assistants he had summoned to the room, and asked:

"Tell me about it. Does this show, or rather, this emerging esports market, have anything to do with us?"

Does it matter?

Those present couldn't help but think to themselves, "What do you mean?"

If anyone dares to say it's okay, then they really should just pack up and leave.

The head of the marketing department was the first to speak:

"Let me give you one statistic: among the people who paid attention to this topic that garnered over ten million views online, 73% were young people aged 18 to 25. And the main consumer group of our Topsports offline stores overlaps with this age group by more than 70%."

"More importantly, we conducted a cross-analysis and found that nearly 40% of HWG's fan base has a clear willingness to purchase sports brands!"