Rebirth is fine, but I get eight hundred dollars right from the start?

"So, we're not saying we absolutely have to take it off the shelves."

The legal representative adjusted his glasses. "But the copyright issue can't be left hanging indefinitely. If it becomes popular later, and they use the animation to sell merchandise, get projects, and commercialize it, we'll be in an even more passive position if we try to intervene then."

In short, even if they try to regulate it later, the person will have already made enough money, so they can just take the animation down.

Manager Zhou didn't comment, but turned his gaze to a young woman in the marketing team: "Xiao Chen, what do you think?"

Xiao Chen is in charge of player community operations. He spends all his time on Tieba and Weibo and is extremely sensitive to player emotions.

After thinking for a moment, she offered her suggestion: "I also disagree with taking it down. But the reason isn't just 'being afraid of players criticizing it'."

She opened her notebook: "We've always had a pain point internally—the League of Legends player ecosystem is very active, but the official content is too 'proper'."

"Riot's promotional videos, CG, and tournament packaging are all blockbuster style. Players will say 'cool' after watching them, but they won't say 'it understands me'."

"This animation is different. It is created from the player's perspective, using player language and player humor. It tells the interesting stories that happen to players in Summoner's Rift. It makes players feel that 'someone understands what the official team doesn't.'"

"Judging from the promotional effect, the Baidu Index and discussion volume of LOL have increased significantly in the past three days. The animation boosted the game's activity - many people watched the animation and got itchy to play ranked games again. If we stop it now, it's like cutting off a free, large-scale promotional channel with our own hands."

Manager Zhou nodded and finally spoke, "So, what's your suggestion?"

"We will neither remove it from shelves nor suppress it."

Xiao Chen said, "What we need to do is—turn them into 'our own people.' We need to proactively contact the production team, give them formal authorization for derivative works, and even provide some support resources."

"Let them do it legitimately, and we'd be happy to see it happen. This way, we avoid copyright risks, maintain player goodwill, and get a hit content for free."

"Killing three birds with one stone."

"Oh right, Emperor also linked his newly established HWG club during the video upload process. In other words, the popularity of 'La La La Demacia' can also help promote our upcoming LPL professional league. It's a win-win situation."

Someone in the meeting room quickly nodded in agreement.

"yes!"

That makes sense.

"An incredibly brilliant idea!"

"Haha, investing? That's our specialty."

A few minutes later, the noise from the discussion gradually subsided.

Manager Zhou took off his glasses, wiped them, and put them back on, his expression more serious than before: "Yes, it's better to guide than to block."

He first gave his capable assistant an approving look, then looked around and gave his final opinion:

"I'm making the following arrangements; please take note of them."

"First, the animation itself is a positive promotion for the game, and the players' reactions prove this. Our attitude is to encourage fan creation; this is a principle we will continue to emphasize externally."

"Secondly, the production company's personal identity is sensitive, and they have already registered a professional club. Moreover, this team is about to play in the LPL qualifiers. If we use copyright as a reason to pressure them now, it will be seen as 'the official suppressing a well-known player,' and the negative impact will be far greater than that of an animation. We need to come up with a comprehensive plan as soon as possible."

"Third, regarding Emperor, this young man, our own platform's data clearly shows it. His live stream traffic, his Taobao store conversion rate, the team he's currently running, and this animation—he's not the kind of opportunist who 'runs away after becoming famous,' he's seriously working in this industry. We should cooperate with this kind of person, not oppose him, so be bold and reach out to him."

He turned to Xiao Chen: "You'll be fully responsible for the project and the progress of the collaboration. Authorize them to continue production; we'll provide some official character design data and sound effects to prevent bugs caused by their lack of understanding of the settings. Also—"

He thought for a moment, "If they're willing, we can talk about sponsorship. Tencent Video can give this animation some featured spots, on the condition that they add a 'League of Legends Official Collaboration Animation' logo at the beginning."

"In this way, the copyright issue is resolved, player goodwill is preserved, the animation can be improved, and we also gain an additional promotional channel. It's a win-win-win situation."

Xiao Chen quickly jotted down notes in his notebook, then looked up and asked, "So... what are the sponsorship fee levels?"

Manager Zhou smiled and said, "Money is a minor issue. Providing authorization and resources—promotional placements, homepage recommendations, and official account reposts—are more valuable to them than money."

Someone (in a mysterious voice): No, actually I also really hope that Penguin will spend more money.

……

Lin Shu received the message from the penguin during a break from leading the training.

Yes, the video went viral, and the team gained a lot of attention. However, as the leader, he acted as if nothing had happened, spending all his time in the training room with his four young men.

Lin Shu's idea was simple: be high-profile in doing things, but low-profile in being a person.

The video went viral, and although he was certain that Tencent wouldn't be foolish enough to use its copyright holder status to take it down, the video was simply too popular.

The commercial traffic generation effect of each episode is even more exaggerated. Within a few days, countless businesses came to the door wanting to cooperate.

What if there's a short-sighted person in Tencent's management team?

So, just be an ostrich and keep your head down. Don't accept any commercial sponsorships or anything like that. Don't risk losing a lot of money later.

However, everything changed completely after Zou Lin walked into the training room with a newly received email and handed him the notebook.

Lin Shu glanced at it, a slight smile playing on his lips.

"This year's League of Legends operations team has some real talent!"

"How so?" Zou Lin asked curiously.

"Don't you think that reaction speed is a little frighteningly fast?"

Lin Shu pointed to the key information in the email and said, "Not only did they not cause us any trouble, they also offered us resources to get the animation officially recommended."

"indeed……"

Zou Lin hesitated for two seconds, then asked, "So, what's our next step?"

"We've got the authorization, so of course we're rolling up our sleeves and getting to work! We'll call back all the businesses that called yesterday, explain the situation clearly to them, and say that sponsorship is no problem. We'll go with whoever offers the best price."

Lin Shu smiled happily.

Although I knew this outcome long ago, I only felt at peace after it actually happened.

How should I put it?

And it's also thanks to the fact that the thinking of this enormous creature, the fat penguin, is traceable—

From a business perspective, they'll do whatever benefits the game.

The promotional effect of "La La La Demacia" on LOL is obvious. Suppressing it will not do any good, while supporting it will only earn it more goodwill from players.

Then they will act decisively. As for the sensitive identities of HWG and Emperor, they only make Penguin hesitate a little less when making a decision.

"Alright, we can't be too happy yet."

Lin Shu clapped his hands. "Just keep an eye on the animation and make sure it progresses steadily. Our team's current goal is still to qualify for the LPL."