Rebirth is fine, but I get eight hundred dollars right from the start?

Regarding our HWG team's fan appreciation event for our opening match, here are my personal thoughts...

After looking at the team uniform samples, Lin Shu and the others went to the office, but this time the person who spoke was the team leader, Xia Xun.

Well, just like everyone else who juggles multiple roles, Xia Xun naturally couldn't escape the exploitative practices typical of startups, where employees are expected to thrive.

As the team leader, she is also currently the operations planner for HWG eSports Club.

Lin Shu gave her the task.

If the LPL officials want to use them and WE to generate hype for the tournament, then they can use the hype of the opening match to accumulate HWG's first batch of core fans.

"Organizing events isn't about mindlessly handing out freebies. It's about precisely selecting those who are 'willing to spend money, time, and energy for HWG,' and nurturing them in our private sphere, such as fan groups, Weibo supertopics, and core Baidu Tieba forums."

"continue!"

Lin Shu expressed his understanding, saying that this is the same principle that all celebrities, idols, and even brands in later generations are doing. After all, ten onlookers who receive free team uniforms are not as valuable as one die-hard fan who buys a team uniform and actively posts about it.

"Therefore, my personal opinion is that I do not recommend distributing all the team uniforms in the first batch for free. It would be best to limit the number of uniforms offered as benefits to 20 to 30 pieces in the first round."

Xia Xun's viewpoint is also very straightforward: the less there is, the scarcer it is, and the scarcer it is, the more people will want it.

Send out 10,000 items and nobody cares; send out 20 items and everyone will fight tooth and nail for them.

"Twenty items are too few. In my personal fan group alone, nearly a hundred people have posted photos of their LPL first match tickets, saying they want to come and watch the game live. This number is clearly not enough."

Lin Shu offered his idea, "Xia, I respect your plan, but regarding the quantity, I'll make the decision to increase it to two hundred, at least ensuring that every fan who buys a ticket to the event gets one!"

"No problem, boss."

"I continued, saying that on the day of the competition, in addition to the team uniforms, I also prepared the following supporting materials, such as team badges, player autographed cards, team stickers, and other support items."

"The cost of team badges is extremely low. We ordered a batch from a manufacturer, and they cost only a few cents each. Even if we distributed them for free, the cost wouldn't be high."

"Regarding the autographed cards, we can have Xiaobai, Zhang Hai, and Laozei sign them, or we can make copies. But I personally suggest that the first batch should be hand-signed to show how much we value our fans."

"As for the stickers, most of them are printed with the HWG logo or chibi-style portraits of the players. After discussing it with Manager Tang, we decided to make a small portion of them into collectibles. These inexpensive little items will be used as 'participation prizes,' so that every player who supports HWG can get something."

"That's very thoughtful."

Lin Shu was very satisfied after listening.

Upon receiving the affirmation, Xia Xun smiled brightly and then placed a piece of paper on the table. "As for the schedule, here's what I'm thinking: we'll warm up later by announcing the event rules. During the competition, we'll have the boss and all the contestants interact with the audience in real time. Oh, and I asked two part-time college students to help distribute the materials when we entered. We'll announce the winners on the same day the competition ends to help build a fan base."

"After finalizing the list, we will ship the goods as quickly as possible and guide fans to share UGC content."

"Send me a copy of the detailed plan."

Lin Shu reminded him.

"Oh, I'm a bit overwhelmed with work. I'll send it to you as soon as possible from now on." Xia Xun, who had been so smug just moments before, looked embarrassed.

"No need for that. Normally, I'm only responsible for guiding the direction of our team. You can decide the specifics yourself. As long as the result is good, I don't mind if you can finish the process at home."

Lin Shu's greatest strength as a club manager in his previous life was his ability to delegate authority.

For the operation and management of the entire team, efficiency is the priority, regardless of the process.

The reason for requesting the plan is not only out of curiosity, but also to see if I can use my experience to further improve the club's first project.

However, to his surprise, the plan turned out to be unexpectedly good.

[HWG Fan Event Details:]

[Activity 1] Weibo Forwarding Lottery: Sunshine Shines Brightly, Boosting Spread.

Platform: HWG Official Weibo

Rules: Follow HWG's official Weibo account, retweet the opening match preview poster, and tag three friends for a chance to win a team jersey!

Timeframe: Prizes are issued 3 days before the competition, drawn 1 day before the competition, and redeemed within 24 hours after the competition.

Objective: To spread the word about HWG's opening match at the lowest possible cost.

(Note: Winners must post a Weibo update on the day of the match (with the HWG hashtag) and present a screenshot to claim their prize. Prizes will be awarded to the next winner if they do not post.)

[Activity 2] Baidu Tieba Building Event: Screening True Fans

Platforms: LOL Bar/HWG Bar/WE Bar

……

"No, wait a minute—"

Lin Shu's gaze sharpened as he saw "WE Bar" prominently displayed in Activity Two. He looked up abruptly, his eyes filled with question marks: "This is our club's main post, posted in the WE Bar? Is that appropriate?"

"Perfect, what's wrong with it?" Xia Xun grinned, letting out a wicked laugh. "Boss, I can tell you're an honest guy. Business is business, you can't be so particular. These past few days, WE's fans online have been giving us a hard time, clamoring to show us the intensity of professional matches. What's wrong with me posting a prediction on their forum?"

She lowered her voice, a smug look on her face: "Besides, I posted it very discreetly. The whole post is analyzed from the perspective of a WE fan, so I guarantee it won't get deleted by the administrator."

"Judging from the number of replies in just two hours yesterday, they're probably all featured and pinned by now."

"The thought that after the opening match, the most discussed analysis post in the WE forum was one we made, and the admins can't just delete it makes me want to laugh."

Lin Shu: "..."

six!

Lin Shu, who is also a hardcore surfer, had little doubt about the importance of posting on Baidu Tieba.

Those who are willing to spend time reading through posts and replying seriously are themselves highly active users.

These people are far more valuable than those who casually forward lottery tickets.

Lin Shu continued reading, and the third activity was just as significant as the first two.

[Activity 3] Screenshot Submission: Encouraging UGC Content Creation

Platforms: Weibo / Baidu Tieba / Fan Groups

Activity Rules: On the day of the match, post a photo of yourself watching the game (it can be your computer screen, phone, or a group photo at the offline viewing point), along with a message of encouragement for HWG, and include the hashtag (e.g., #HWGFirstMatchWillWin#).

Prizes: 10 of the most heartfelt submissions will receive a team jersey, badge, and autographed card.

As the saying goes, if someone posts a picture, someone will see it;

Once someone sees it, others will follow suit.

This is the most natural way for a new team to spread its reputation.

"Great idea!" Lin Shu affirmed again.

To be honest, he did have better fan marketing strategies in mind for the future, but he wasn't in a hurry to use them.

Firstly, three activities are more than enough for the first battle; doing more would be a waste of resources.

Secondly, if it were to damage their own obviously talented marketing talent—that would be a huge loss.