HuaYu: Starting with Photography to Navigate the Entertainment Industry

Xu Lang's second phone call was from J. Walter Thompson.

JWT is a GG company that primarily handles Yili's GG business.

Following the phone call, Wang Jia, the GG manager at JWT, sent Xu Lang an email with an invitation to become the spokesperson for Yili Yogurt GG.

When it comes to dairy-flavored beverages, it was Yili that first discovered and developed this market.

Last year, Mengniu's Yogurt Drink, thanks to Zhang Hanyun's Yogurt Drink GG, came from behind and completely overwhelmed Yili's Yogurt Drink.

Left with no other option, Yili Yogurt had to increase its efforts in promoting its products and decided to hire a spokesperson.

The fact that Yang Ying was among the potential spokespeople made Xu Lang extremely happy.

But Xu Lang clearly remembers that in 2005, Liu Yifei was the final choice for the GG spokesperson of Yili Yogurt.

At the time, as a student at the Beijing Film Academy's School of Cinematography, I paid special attention to this matter. Even the professors in the academy broke down this GG case and explained it to the students.

That's why Xu Lang was so impressed!

Even now, he still clearly remembers the style of Liu Yifei's GG video and the price of this GG endorsement.

300 million!

Without a doubt, JWT has sent an invitation to Xu Lang to be their GG brand ambassador, and they've definitely sent one to Liu Yifei as well.

"I never expected that Sisi would become my competitor!"

what!

Xu Lang was quite disappointed by how things had developed.

However, after a moment of reflection, Xu Lang made up his mind.

"Compete with me? Not even for the one I love most!"

The decision to compete with Liu Yifei for this opportunity wasn't solely based on money.

The more important reason is that Xu Lang wants to show off his strength to Liu Yifei, and behind her Liu Xiaoli and Chen Jinfei!

"They stopped me from dating Sisi simply because they thought I wasn't strong enough."

"Hmph, this time, I'll defeat you fair and square, make you feel the pain, and only then will you take me seriously!"

After all, it really hurts for a female celebrity to lose an endorsement!

After making up his mind, Xu Lang didn't stay at home anymore. He packed his bags and went directly to Changsha to find Yang Ying.

Yang Ying, who had just arrived in Changsha, was overjoyed to hear that Xu Lang had come and jumped for joy, personally running to the airport to pick him up.

"Brother Lang, I knew you wouldn't want to part with me!"

Yang Ying rushed into Xu Lang's arms like a whirlwind.

Xu Lang adjusted Yang Ying's hat, and seeing that no one was paying attention, he picked her up and spun her around twice.

"Of course I can't bear to part with you, my little money tree!"

Upon hearing the words "money tree," the shrewd Yang Ying's eyes lit up.

"Brother Lang, is it another game over?"

"Okay, we'll talk about it when we get back."

They booked a room at the hotel opposite Hunan TV again. After settling in, Xu Lang told Yang Ying about Ito Yokado and the Yili GG endorsement.

"100?"

Upon hearing this number, Yang Ying's eyes lit up with stars.

"Brother Lang, pinch me right now, see if I'm dreaming?"

"Mwah!"

Xu Lang kissed Yang Ying's red lips and said with a smile:

"Don't worry, it's not a dream."

Holding Yang Ying in his arms, Xu Lang chuckled and said:

"A million? A million isn't enough now!"

Just then, Xu Lang's phone rang. After glancing at it, he smiled and pointed to the caller ID on his phone.

"Look, speak of the devil, and he's here!"

The caller was Zhou Fang from Ito-Yokado.

Today is the tenth day of the Lunar New Year, and the third day since my phone call with Xu Lang.

After reporting to its headquarters in Japan, Ito-Yokado decided to spend a huge sum of money to secure Yang Ying's GG endorsement and urged Zhou Fang to contact Xu Lang as soon as possible, making sure he didn't raise the price.

Zhou Fang then hurriedly called Xu Lang.

"Mr. Xu, I have already reported to headquarters. Headquarters values ​​Ms. Yang Ying highly and hopes to sign her as our brand ambassador."

However, this price still needs to be discussed further, what do you think...?

Before Zhou Fang could finish speaking, Xu Lang interrupted her.

"Manager Zhou, you're right. This price needs to be discussed. The original 100 million is no longer acceptable. If you can agree on a price today, it will be 150 million."

By the way, I'm not sure if the price will be the same tomorrow.

"Well..."

The price has jumped another 50 before it even reached the sky?!

Zhou Fang was about to faint; how could this be?!

Are you the only female celebrity in the entertainment industry?

Zhou Fang was so angry that she wanted to hang up the phone immediately.

but. . .

This matter has already reached the Japanese headquarters, and it was the headquarters that gave the order to take down Yang Ying.

They only talk about taking it over, but where's the money?!

Although she felt aggrieved, Zhou Fang didn't dare hang up the phone after thinking it over.

Not only did she not dare to hang up the phone, she didn't even dare to complain to Xu Lang.

In the past two days, Zhou Fang also conducted market research. Just as Xu Lang said, there are quite a few companies in all walks of life that want Yang Ying to do their GG (gifting).

For celebrities, raising prices while their popularity is high is a basic practice.

After all, not taking advantage of an opportunity to make money is a crime!

"Mr. Xu, 150 million is too..."

Zhou Fang wanted to discuss it with Xu Lang, but Xu Lang wasn't going to put up with her.

"Manager Zhou, I know you can't make the decision on this. I advise you, instead of wasting time arguing with me here, you should go and ask for instructions as soon as possible."

I said this price is only valid today.

"Oh? Sigh! Okay, I'll go ask right away."

Even Yang Ying, who was still clinging to Xu Lang after hanging up the phone, was surprised.

"Brother Lang, your tough style is fantastic!"

After saying that, Yang Ying became a little worried again.

"Won't 150 million scare them away?"

"Don't worry, it won't!"

Xu Lang spoke with great conviction.

In the entertainment industry in 2005, the endorsement fees for top-tier female stars were generally between 500 and 600 million yuan.

Top-tier female celebrities charge around 300-400 million yuan for endorsements.

Xu Lang's current asking price of 150 million is equivalent to the price in a weak second-tier city.

However, even among actresses of similar status, their prices are divided into those in their rising phase, stable phase, and declining phase.

Just like stocks, actresses in their rising phase are the most valuable.

After all, just like Ito-Yokado, they sign up for 5 contracts for two months around Christmas.

But the actual effect is no less than that of a 100 million GG.

This is the advantage of being in a growth phase!

The least valuable thing is the price during a downturn; the lower the price, the less likely anyone is to sign a contract.

The price drops immediately after the contract is signed; who can stand that?

This is why endorsement fees in the entertainment industry only go up and never down.

Without a doubt, Yang Ying and Liu Yifei are both rising stars, and the earlier they are signed, the more advantageous it will be.

Xu Lang understood this principle exceptionally well.

This is also why he was certain that Ito-Yokado would give in.

Sure enough, Zhou Fang called again soon after.

"Okay, 150 it is!"

"Ha ha!"

After hanging up the phone, Yang Ying hugged Xu Lang and kissed him repeatedly.

However, Xu Lang's attention was not entirely focused on Ito-Yokado.

What he values ​​more is the competition with Liu Yifei.

Upon hearing that she would be competing with Liu Yifei, Yang Ying showed no fear whatsoever; on the contrary, she was filled with passion.

"Brother Lang, I've disliked Sisi for a long time, we have to beat her!"