HuaYu: Starting with Photography to Navigate the Entertainment Industry

After hearing Xu Lang's opening remarks, Liu Yifei couldn't help but admire him.

"That kid really knows how to talk; he managed to turn a disadvantage into a strength!"

However, compared to this audience, Liu Yifei was more concerned about the content of Xu Lang's subsequent report.

After all, she also had high expectations for Xu Lang's talent.

Xu Lang continued:

Unlike Liu Yifei, who is a top star in film, television, and music, Yang Ying's future path is much narrower. She only wants to be a representative of contemporary trendy, youthful, self-assured, vibrant, and attitude-driven young people.

And we will refine and delve deeply into this path!

As Xu Lang spoke, several photos of Yang Ying, full of youthful energy and passion, appeared on the screen.

It's incredibly infectious!

"Yang Ying is approachable, not aloof or rigid. In the eyes of young people, she is 'the most stylish, opinionated, and adventurous peer who dares to like and choose.'"

Upon hearing this, Liu Xiaoli couldn't help but frown, inwardly cursing:

"Isn't this Xu Lang blatantly implying that our Qianqian is distant, aloof, and rigid?!"

"Hmph, it's not a good pie at all!"

Although Liu Xiaoli was dissatisfied, Liu Yifei was deeply shocked.

"So, he figured it out too!"

Recently, Liu Yifei has been troubled by one thing: her image is too one-dimensional.

Whether it's Zhao Ling'er, Xiaolongnu, or the wildly popular "one person, two immortals," they all follow the path of "immortals."

It's not that "immortal" is bad, but rather that it's "too good"!

She's so good that everyone who thinks of Liu Yifei imagines a "two immortals in one person" image.

For a newcomer, it's a good thing to have established a brand and be recognized.

But for someone like Liu Yifei who wants to break through to higher positions, this is not a good thing.

In essence, her image was bound by the concept of "fairy".

There are already signs of this.

Whether it's the scripts handed over, the promotional photos, or the adult films, they all subconsciously and mindlessly choose the "fairy" style.

Liu Yifei herself is tired of filming like this!

She was even more afraid of being completely bound by this image, because then, as Xu Lang said, her future path would truly be "narrow".

Previously, although Liu Yifei was aware of the concept, it was not clear to her.

Now, after hearing Xu Lang's explanation, she suddenly understood.

"This guy's eyesight is truly exceptional, and he's incredibly perceptive!"

Unlike Liu Xiaoli and Liu Yifei, Bi Sheng, Chen Feng, and others focused on the compatibility with the product.

Beauty is fundamental!

But that's not the most important thing.

Most importantly, it's about the fit with the product.

Chen Feng glanced at Xu Lang and thought to himself:

"This kid really put in the effort beforehand, and he's quite knowledgeable about GG (gay/male sex), every word he said was spot on."

After all, the young people who know how to live life best, have the most attitude, dare to like what they like, and dare to choose are the target customers and the message that Yoghurt wants to convey.

At this moment, even Bi Sheng, who had been working in the tech industry for over a decade, dared not underestimate Xu Lang.

"This kid actually has some skills!"

Xu Lang continued switching pages and added:

Our target audience is very clear and extremely precise:

Primary and secondary school students, college students, and young people who have just entered the workforce.

They dislike stereotypical definitions of youth, dislike preaching, and dislike the stereotypical obedient and sweet girl.

Their youth was more than just studying, having crushes, and being obedient.

They enjoy graffiti, cycling, spending time alone, and being carefree with friends.

They like something without needing a reason.

This is the core insight of our entire GG suite.

Xu Lang's voice grew increasingly excited. He turned to the next page, where the brand-new slogan was prominently displayed at the top.

Our new brand proposition is:

The feeling of being moved, liking someone without reason!

"Whoosh!"

As soon as Xu Lang finished speaking, the entire conference room became lively, and everyone started discussing it:

"How come they're even using GG language now? This Xu Lang is really trying to steal our jobs!"

"You know what, his derivation of GG language is really smooth. Starting from Yang Ying's own characteristics, it matches the characteristics of the product. He deduces the characteristics from the performance, and then summarizes the GG language from the characteristics."

Not bad, not bad!

"This taste...it's inexplicable how I like it, it just really matches the product perfectly!"

"This 'GG' slang is short, catchy, youthful, and carries the carefree and domineering spirit of young people—it truly resonates with its audience!"

Bi Sheng and Chen Feng whispered a few words to each other, their eyes lighting up.

Just then, Xu Lang raised his hand, signaling everyone to be quiet, and continued:

"To match this 'GG' phrase, I even wrote a song specifically for it, a kind of exclusive 'GG song' for our product!"

"What?"

Upon hearing this, the meeting room, which had just quieted down, immediately erupted into an even louder discussion.

Everyone knows that Mengniu's yogurt drink was able to beat Yili's yogurt drink largely because of the song "Sour and Sweet is Me".

And this song was written by Xu Lang, who is standing right in front of me.

To put it bluntly, Chen Feng felt an urge to strangle Xu Lang the moment he first met him.

After all, it was precisely because of Xu Lang that Mengniu was able to dominate the market so quickly.

How could Chen Feng not hate him?

However, on the other hand, the reason why Yang Ying was offered an endorsement deal was largely due to Xu Lang.

Ultimately, Xu Lang is a deep participant in Mengniu Yogurt GG.

Bringing Xu Lang in would be beneficial, as it would allow him to gain a better understanding of Mengniu's GG system from his perspective.

Chen Feng didn't dare to dream or hope that Xu Lang could produce another GG song comparable to "Sour and Sweet Is Me".

But now, Xu Lang actually brought it up himself:

I've prepared a special GG song!

How could this not surprise Chen Feng and Bi Sheng?

When Liu Xiaoli, who was sitting opposite Xu Lang, heard Xu Lang say that he had written another song called "GG", her heart skipped a beat.

Others may not know, but Liu Xiaoli is very clear about Xu Lang's songwriting ability. The title track of the song Liu Yifei is going to release was written by Xu Lang.

Now that Xu Lang had said he was going to play another song, how could she not be startled and think to herself:

"It's going to break!"

Liu Yifei, standing beside him, felt less anxious and more excited, filled with anticipation for Xu Lang's song.

"I knew it, he would definitely have some proposals that wouldn't be honest."

Sure enough, another song is coming out.

I can't wait!

Just then, Chen Feng, his eyes gleaming, urged Xu Lang:

"Teacher Xu, what song is it? Play it quickly so we can hear it."

"it is good."

As Xu Lang spoke, he opened the music player and introduced it:

"The song is called 'I Like You for No Reason'."