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The announcement of the nominees for the annual Newcomer Music Awards caused another uproar online.

This event carries significant weight in the Chinese music scene.

It is only for newcomers who have debuted within the last two years.

Although the award isn't the most prestigious, it's still quite indicative of trends.

For many newcomers, this is where they first receive formal recognition from the industry.

Therefore, major companies keep a close eye on it every year.

Best Newcomer.

Newcomer's Golden Hits

Most promising male voice.

Most promising female voice.

Best New Producer.

These awards are related to platform support, business pricing, variety show invitations, and subsequent resources.

In previous years, these awards were mostly won by large companies.

Xinghe will take one.

Take one at dawn.

Shengda will take one.

Listen to the strings and take one.

The remaining one or two are for independent musicians to showcase their talents.

Everyone is tacit.

But this year, when the list was announced, everyone's expression changed.

Jiang Che has been shortlisted.

And it's not just about being shortlisted for one award.

It's a direct sweep.

Newcomer of the Year.

Lyrics of the Year.

Composition of the Year.

Producer of the Year.

Top 10 Songs of the Year.

The most breakthrough singer of the year.

His name appeared repeatedly on the shortlist.

The appearance of this news made netizens laugh hysterically.

"When I opened the list, I thought I had entered Jiang Che's personal homepage."

"Jiang Che is the Best Newcomer of the Year, the Best Lyricist, the Best Composer, and the Best Producer."

"Should this event be renamed the Jiang Che Newcomer Summary Conference?"

"Don't make unfounded accusations, there's also Wang Haoran and Lin Xier."

"Goodness, Chexing is having a meeting."

"Jiang Che won the award himself and also brought his employees to the finals."

"How long has this company been established?"

"While others are looking for their representative works during their rookie period, Jiang Che is leading his team to win awards."

Soon, netizens began discussing the most important award.

Newcomer of the Year.

This award was originally highly competitive.

Xinghe Shenyan, known for her sweet songs, enjoys stable popularity.

The sky shines brightly over Huaihe River, and electronic dance music is spreading well.

Shengda Fangyi's love songs also performed well.

With a few more platforms promoting newcomers, anyone who gets the title will have something to talk about.

But the situation completely changed as soon as Jiang Che came in.

Is there any suspense left regarding this award?

"If Jiang Che doesn't take it, who will?"

"If Jiang Che isn't awarded Best Newcomer, then this ceremony can just be shut down."

"Among the newcomers of the same cohort, some have written 'Blue and White Porcelain,' 'Nocturne,' and 'Chasing Dreams with a Pure Heart.' How can you let others win?"

"The organizers are having a headache."

"What's the headache? Just give the award to Jiang Che."

But entertainment companies don't think that way.

Xinghe Entertainment.

In the conference room, Shen Yan's team looked grim.

They spent half a year preparing for the Best Newcomer of the Year award.

I started doing interviews in the first half of the year.

Release a single during the summer.

She will be taking on variety shows in the fall.

Year-end bonus rush.

All the rhythms are designed around the newcomer award.

As a result, Jiang Che suddenly appeared out of nowhere.

A variety show champion, a song called "Blue and White Porcelain," and a song called "Nocturne" completely disrupted all plans.

The agent said with a stern face:

"We can't let Jiang Che take all the awards."

"He's already the champion of 'I Am a Singer-Songwriter,' and now he's won Best Newcomer. What room is left for other newcomers?"

The publicity manager next to him nodded.

"You can lay out your work from the perspective of balancing awards."

"Jiang Che is too strong; he doesn't need another newcomer award."

"The Best Newcomer Award should encourage more young singers."

That makes a lot of sense.

In other words, they can't beat them, so they want the prize.

Tianguang Media is also having the same idea.

Gu Huai's team felt that the Best Newcomer award was out of the question, so they set their sights on the Most Breakthrough Singer award.

But they still didn't want to see Jiang Che win Best Newcomer.

The reason is simple.

Jiang Che won, and all the other newcomers became mere background figures.

Shengda goes without saying.

Shengda has been badly beaten by Jiang Che during this period.

They felt a tightness in their chests when they saw Jiang Che nominated for a row of awards.

As a result, several companies began releasing press releases simultaneously.

Should Jiang Che withdraw from the Best Newcomer competition?

[Will the champion's renewed bid for the newcomer award squeeze out opportunities for other newcomers?]

The Newcomer Awards need to showcase more new talents, not become a one-person show.

These headlines spread quickly.

Some passersby began to waver after seeing this.

"That makes some sense."

"Jiang Che is already famous enough, wouldn't it be better to give an award to someone else?"

"If he wins the Best Newcomer award, there's really no doubt about it."

"There needs to be a balance in the grand ceremony."

The fans were absolutely furious.

What do you mean he doesn't need to be paid if he's already famous enough?

"If the award isn't given to the best newcomer, who should it be given to?"

"Isn't Jiang Che a newcomer?"

"They were too strong right from their debut, so they were disqualified?"

"Hilarious, they want to change the rules when they can't beat them."

"When big companies used to split bonuses among themselves, why didn't anyone say they'd give more opportunities to newcomers?"

"Jiang Che suddenly appeared and started talking about balance."

"Screw balance, let the work speak for itself."

The controversy quickly became a trending topic.

Should Jiang Che have won the Best Newcomer award?

The topic garnered over 100 million views in just one hour.

The comments section is divided into two parts.

On the one hand, I feel that awards should be based on the work and achievements.

On one hand, they felt that Jiang Che was too strong, and that the grand ceremony could distribute the honors among them.

Just as the two sides were arguing fiercely, an account spoke up.

Qin Lie.

He only sent one sentence.

[If the Rookie Award isn't given to the strongest rookie, then it's just a consolation prize.]

The entire internet fell silent instantly.

Then it exploded.

"Teacher Qin Lie has gone berserk!"

"That's a really harsh statement!"

"If the Rookie Award isn't given to the strongest rookie, then it's just a consolation prize."

"Hahaha, are the big companies embarrassed?"

"Teacher Qin is usually a man of few words, but when he does speak, it's a scathing remark."

Shen Yan quickly followed suit and forwarded it.

Awards can encourage newcomers, but encouragement cannot replace standards.

Cheng Xue also forwarded it.

Young singers need opportunities, but they also need to understand that trophies come from their work.

All three mentors expressed their opinions simultaneously.

Public opinion reversed instantly.

Marketing accounts that originally wanted to talk about "balance" were immediately flooded with criticism.

"Let your work speak for itself!"

"Not enough 'Nocturne'? Not enough 'Blue and White Porcelain'? Not enough 'Chasing Dreams with a Pure Heart'?"

"If Jiang Che isn't qualified, then no one else even deserves a ticket."

"No one can snatch the newcomer award from Jiang Che."

This sentence became a top-rated comment.

In Chexing's office.

Wang Haoran looked at the trending topics and sighed as he ate an apple.

"Boss."

"They're even debating whether you should receive the Best Newcomer Award now."

"That means you're incredibly strong."

Jiang Che was revising the arrangement for Lin Xi'er's stage version, without even looking up.

"Spend less time looking at trending topics and more time practicing your breathing."

Wang Haoran's face fell.

"Can you let me enjoy this victory in public opinion?"

"Winning awards doesn't conflict with your breathing exercises."

Wang Haoran: "How can there be no conflict?"

Jiang Che looked up.

"The prize is mine, but the aura is yours."

Wang Haoran clutched his chest.

"Boss, your logic is too cold-blooded."

Lin Xier sat next to her practicing the stage version of "Encounter".

She felt conflicted as she looked at the online controversy.

She used to listen to strings and had seen a lot about how awards work.

I know that awards are never just about the works themselves.

But Jiang Che's current momentum is too strong.

Even large companies that are powerful find themselves struggling to maintain balance.

Lin Xi'er said softly:

"They might make another move on the day of the ceremony."

Jiang Che nodded.

"meeting."

Wang Haoran immediately looked up.

"What should we do then?"

Jiang Che looked at the music track on the screen, his tone calm.

"Win an award."

"They have no say in getting it."

Wang Haoran's eyes lit up.

"handsome!"

"Boss, that sounds like something a champion would say."

Jiang Che smiled.

He knew, of course, that big companies wouldn't let Chexing continue to win easily.

But when it comes to awards, the biggest problem is when the gap between the works is too large.

When the gap becomes so large that everyone can see it, even underhanded dealings become a joke.

Jiang Che didn't need to argue much.

What he needs to do is very simple.

We should win back the awards we deserve.

Don't lose a single one.

Meanwhile, the organizers of the Newcomer Music Awards were also holding an internal meeting.

The jury was presented with data and professional scores for all the shortlisted entries.

In the Best Newcomer category, Jiang Che's overall score was ridiculously high.

The work received a perfect score.

Public impact: perfect score.

Professional evaluation: perfect score.

Originality ability: Full marks.

The only point of contention is that he is too strong.

Some of the judges gave a wry smile.

"His grades are indeed undeniably good."

Another judge said:

"I'll get yelled at if I press it."

"More importantly, it's unfair."

The meeting room fell silent for a moment.

Finally, the chief judge tapped on the table.

"Follow the standards."

"Whoever scores the highest gets the prize."

"If they don't even dare to give the Best Newcomer award to Jiang Che, then there's no point in holding this ceremony anymore."

The decision was made to drop.

The scheming tactics of big companies have completely failed, at least when it comes to the Best Newcomer award.

But they won't stop.

They started eyeing other awards.

Newcomer's Golden Hits

Most promising female voice.

Best producer.

They wanted to snatch one or two from Chexing.

But they don't know that yet.

On the day of the ceremony, Chexing didn't plan to accept just one award.

Jiang Che didn't plan to only go on stage once.