From humble beginnings to the pinnacle of life

Chapter 39 Going Against the Grain

He stared at me thoughtfully for a long time, a hint of admiration flashing in his eyes, before finally nodding slowly.

"Can."

"I'll give you a one-month probation period."

"One month later, the plan was implemented, the performance targets were met, and the agency rights were retained."

"If you don't produce results, headquarters will fire you without any pressure from anyone."

Hearing these words, my tense nerves finally relaxed a little.

This respite wasn't something I got by kneeling and begging for mercy.

It wasn't luck that brought me this success; it was the result of countless sleepless nights and hard work!

I said solemnly, "Thank you, Mr. Gao!"

General Manager Gao waved his hand lightly, his expression calm: "No need to thank me. The opportunity is right in front of you; whether you can turn things around completely depends entirely on yourself."

I nodded emphatically, then couldn't help but ask, "Mr. Gao, I have another question. This time, it was the deputy general manager who personally exerted pressure. Your strong support for me might...?"

Before he could finish speaking, General Manager Gao raised his hand to interrupt him, his tone crisp and decisive:

"You don't need to worry about hierarchical disputes or who is putting pressure on you. What I promise, I mean."

A director's position is naturally not as high as a group vice president's, but the fact that he can make such a confident promise proves that he has the ability to help me take on this responsibility.

I didn't ask any more questions and nodded solemnly in agreement.

He didn't say anything more, then got up to see the guest out: "Just carry out your plan. Remember, you only have one month."

I understood what he meant, so I stood up, bowed slightly, and turned to leave the director's office.

As the elevator descended, my heart continued to race, and I couldn't calm it down for a long time.

But I knew in my heart that this was only a temporary respite.

Fang Heng will not let this go. In the next month, he will only intensify his suppression of me.

Stepping out of the headquarters building, the sun shone brightly, its warmth washing over me, yet it couldn't dispel the chill in my heart.

I glanced back at the towering building; this was Speedata's headquarters.

I will never forget all the injustice, oppression, and contempt I have suffered here today.

One day I will definitely turn the tide, hold my head high, and make all those who looked down on me and trampled on my hard work regret it!

Of course, such self-comforting words are only a fleeting thought in one's mind.

Daydreaming is useless; the only way to truly break the deadlock is to be down-to-earth.

I composed myself and returned to the West City Express Station.

As soon as I entered the door, my cousin rushed up to me anxiously, saying, "Yezi! You're finally back! I was just about to call you."

Seeing his startled expression, my heart tightened, and I quickly asked, "What happened now?"

My cousin, his face full of frustration, gritted his teeth and said, "Not long after you left, we found out that the other two established courier stations on West Fifth Road have also lowered their prices, making each order two yuan cheaper than ours!"

"Depend on!"

I couldn't help but mutter curses under my breath, my heart sinking instantly.

Within a single day, three courier stations in the area maliciously lowered their prices one after another, all of them losing money to grab orders!

This is not a coincidence of industry competition; it is clearly someone deliberately targeting us!

Customers are profit-driven; they'll choose whoever offers the cheapest shipping.

My cousin's face turned red with anger, and he said indignantly, "This is outrageous! They're ganging up on us; they clearly don't want us to live!"

All these problems right now revolve around my courier station.

A fleeting sense of disbelief crossed my mind...

If I hadn't taken over this courier station, would I have avoided getting involved in these disputes and being targeted relentlessly by Fang Heng?

As soon as that thought crossed my mind, I immediately shook my head and made up my mind.

I cannot back down, and I cannot deny myself because of the difficulties I face.

Vicious price competition and commercial encirclement.

Moreover, the fact that it happened on the same day suggests it wasn't unintentional.

It seems more like it was intentional, just like my cousin said.

However, if the courier points lower prices without authorization, they will only lose money themselves.

We're all agents for courier stations, so how much more money could they possibly have than me?

They keep lowering prices, which is simply because someone is supporting them behind the scenes.

Could it be Fang Heng again?

That son of a bitch, he's like a persistent ghost!

My meager savings won't last more than a few days against the losses.

In less than a week, I will go bankrupt and close down completely due to continuous losses.

If I engage in a head-on price war, I'm doomed.

My cousin was pacing anxiously: "Yezi, say something! What should we do? Should we lower the price too?"

My brain raced as I tried to find a way to break the deadlock.

If you can't win a price war, then don't fight a price war.

I may not have the money to compete on low prices, but I can compete on service, efficiency, and reputation!

This is my only way out of this predicament!

I turned to my cousin and said decisively, "No price reduction."

"We don't compete with them on low prices; we compete on differentiated services."

My cousin froze, looking completely bewildered. "Differentiated service? Aren't all couriers supposed to pick up and deliver packages to your door? What could be different?"

To the average person, all courier stations look exactly the same; the competition is all about price and speed.

But after a year of working in the food delivery industry, focusing on same-city delivery, I understand the real needs of our customers all too well.

Most established courier stations suffer from the common problems of laziness, perfunctory work, and poor service.

Overdue deliveries, poor attitudes, refusal to come to your door, lost or missing items, and shirking responsibility for after-sales service are commonplace.

What customers want is never the lowest price.

Instead, it's worry-free, reliable, and efficient.

This is my chance!

I immediately called Yang Hao and my cousin over.

Given the current critical situation and the malicious price-cutting tactics of competitors, I'll get straight to the point.

"As you all know, the other sites are ganging up on us with low prices, and we have limited funds. If we fight a price war head-on, we'll surely lose. Since we can't compete on price, we have to find another way."

I paused for a moment, then began to make arrangements carefully:

"First, starting today, our station will provide door-to-door service, a unique service in the western part of the city. Whether it's the intricate alleys of urban villages, old high-rise buildings without elevators, or even the most remote and difficult-to-reach individual households, we will pick up and deliver all packages to their door."

Upon hearing this, Yang Hao's eyes widened, and he waved his hand with a troubled expression:

"Brother Lin, this really won't work! I've been in the courier business for so many years, and I've never seen a station do this before! It's too time-consuming and energy-intensive!"

"What others don't do is our opportunity."

Yang Hao, still looking troubled, said, "But we don't have enough manpower right now! Full-coverage door-to-door service would be extremely inefficient; we wouldn't be able to get many orders a day, it's not worth it!"

My cousin quickly nodded in agreement: "Yeah, Yezi, the courier industry makes money by the volume of orders. Doing it this way is too inefficient and a complete loss!"

Seeing their anxious expressions, I calmed myself down and said seriously, "I understand the low efficiency and small order volume. But you must remember, we're not selling express delivery now, we're selling service! To put it bluntly, we're in the service business."

"When others try to save money and take shortcuts, they treat customers poorly. We do the opposite."

I paused, then emphasized, "Even if order volume decreases, we shouldn't follow suit by lowering prices and engaging in cutthroat competition. I'll make up for the manpower shortage in the next couple of days."

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