After ten years undercover, I'm giving up.
Chapter 219: Box Office Surges on Opening Day
CIB head Cody: "..."
Hey!
Luckily I ran fast!
Otherwise, if they were really arrested in West Kowloon as well, they would lose face big time!
……
23: 30.
Director Cai also received the news.
Director Cai: "..."
really!
Ma Zhichao, that bastard, loves to dig holes!
Luckily, I was sharp enough not to step in!
……
At this time.
Ma Zhichao has arrived at the Umbrella Corporation.
Tian Yangsi was reporting to him on today's movie release, as well as sales of cola and suits.
Her voice betrayed her excitement.
"Boss!"
"Infernal Affairs grossed a whopping 310 million on its opening day!"
"This result is not much worse than 'Flirting Scholar'!"
Ma Zhichao nodded with a smile: "It's not surprising. After all, everyone is here for the hype of my prequel, and we made so many mistakes in the early stages."
"By the way, how many suits did you sell?"
Tian Yangsi's smile grew even brighter as he spoke, enunciating each word clearly:
A total of 5.2 units were sold!
"The average profit per unit is about 100 yuan."
"That means the profit from suits alone reached 520 million today!"
Nima!
Even Ma Zhichao was shocked.
"Good! Not bad at all!"
Selling clothes is really profitable!
No wonder Lin's Clothing can become a wealthy family just by selling clothes!
Ma Zhichao asked, "By the way, how many suits does Lin's sell in a year?"
Tianyang thought for a moment and said, "It seems to be around 80 sets. I've seen Lin's Clothing's stock financial report, and that's roughly the figure."
Ma Zhichao slammed his hand on the table.
He immediately told Tian Yangsi, "Inform the media later, and tell all the newspapers tomorrow to exaggerate the numbers!"
"Take our new-era suits, for example; we sell 20 sets a day!"
"Then let's compare it to Lin's Clothing, which only sells 80 sets a year."
"Four days equals a year!"
"Stomp them hard!"
That's right.
5.2 sets, but they've been inflated to 20 sets!
It has increased almost fourfold!
After listening to this, Tian Yangsi couldn't help but admire him.
Boss, you really know how to market!
"They only sell 800,000 units a year."
"And we can sell 200,000 sets in just one day."
"Four days is equivalent to a year for them!"
Ma Zhichao gave a cold laugh.
"I want to see if Lin's Apparel's stock price can hold up in the face of this data bombardment!"
Tian Yangsi: "..."
The boss is planning to pin Lin to the ground and beat him to death!
Then Ma Zhichao remembered something and casually said, "Oh right, let's give the Lin family another nickname—'Lin's suits, even dogs won't wear them'!"
"This slogan needs to be shouted repeatedly, several times."
"We need to thoroughly implant this concept into the minds of all Hong Kong citizens."
"If everyone thinks of this phrase first when they think of suits, then from now on, the leader in Hong Kong's suit industry will only be our New Era Suits!"
It is clear.
Ma Zhichao's intention was not simply to attack Lin's Clothing.
He wanted to completely crush Lin's Clothing, leaving them no chance to recover.
Tianyang Si can almost imagine it.
Once the saying "Even dogs wouldn't wear Lin's suits" spreads, Lin's clothing will inevitably be dragged into the abyss!
From then on, it would no longer even have the right to directly challenge the modern suit.
At best, they can only be relegated to a supporting role!
Tian Yangsi hesitated for a moment: "Boss, the newspapers probably wouldn't dare publish something like that, would they? The Lin family will definitely sue them."
Ma Zhichao chuckled: "You're really stupid. Those people at the newspaper have plenty of tricks up their sleeves."
"They would write it as 'some citizens said,' 'according to street interviews,' 'rumors circulating in the community'..."
"If we just change the wording, even if the Lin family takes us to court, it will be difficult for them to do anything."
Tian Yangsi: "..."
Despite my fondness for fighting and killing, I'm ultimately too naive.
……
……
at the same time.
Clearwater Bay Villas.
Lin Daheng is listening to his secretary give a final report.
"Boss, after several rounds of negotiations, we finally spent two million to secure the services of five newspapers. They agreed not to report on Ma Zhichao's 'new era suit' news."
Lin Daheng frowned: "Only five?"
The secretary said helplessly, "There's nothing we can do. Ma Zhichao's people are very cunning. They signed compensation agreements with those newspapers in advance. If they breach the agreement, they'll have to pay a large sum of money, so most of the newspapers dare not agree to our terms."
Lin Daheng couldn't help but exclaim, "What a brilliant tactic!"
Then he scoffed, "How despicable!"
but.
Lin Daheng was unaware that Ma Zhichao had even more despicable methods up his sleeve.
……
……
a new day.
Newsstands across Hong Kong are bustling with activity once again.
At this time, the police department was still suppressing the news that CIB's Cheung Man-yiu had led a team to double-cross the criminals.
So right now, the hottest news in Hong Kong is undoubtedly the release of "Infernal Affairs: The Autobiography of Ma Chi-Chiu" yesterday.
Early in the morning, newsstand owners all over Hong Kong Island started shouting their wares.
Newspapers were placed on the newsstand.
In the most prominent position is still the Oriental Daily News, which is usually the most daring and outspoken.
The Oriental Daily's headline was extremely simple and blunt:
"A New Era for Suits in Hong Kong: Lam's Suits - Even Dogs Won't Wear Them"
It's clear and obvious at a glance!
The owner of Oriental Daily News was once a prominent figure in the pro-democracy movement, ranking among the four major pro-democracy families. After the crackdown on pro-democracy activities in Hong Kong, he fled to Taiwan, but continued to remotely control Oriental Daily News from behind the scenes.
It is precisely because of the boss's personality and background that Oriental Daily News has always been the most audacious!
Sing Tao Daily: "Mr. Ma personally crafts new-era suits; sales in four days rival Lin's entire year's sales!"
Ming Pao: "New Era Suits Sell 200,000 Sets on First Day, Simply Because They're More Stylish and Than Lin's!"
Wen Wei Po: "Mr. Ma's Self-Created Suit Brand Is Making a Strong Comeback; Lin's Clothing Is in Danger!"
Apple Daily: "Lin's Leading Position in Suits is in Danger; Hong Kong's Suits Industry May Be About to Change!"
Min Sheng Daily: "Lin's Suits, Even Dogs Won't Wear Them! New Era Suits Set Off a New Trend in Hong Kong!"
Economic Daily News: Experts predict that Lin's Apparel's stock price may plummet!
All of them are front-page headlines.
Huge cover photo.
Shocking headlines.
When Hong Kong citizens saw these headlines, their first reaction was to be stunned.
Lam's Suits is a well-known and long-established brand in Hong Kong.
It has a history of several decades.
Many people wear these clothes almost from childhood to adulthood.
"A modern-day suit?"
"Is it really that amazing?"
Many people picked up the newspaper out of curiosity and started reading.
The news report briefly described the surge in demand for suits following the release of "Infernal Affairs" yesterday.
It depicts the reactions of many citizens after they put on modern suits.
Finally, another report was published—
"According to interviews, many citizens believe that Lin's suits are too old-fashioned, and that modern suits are more trendy and cool."
"Some citizens said they would no longer wear Lin's suits and planned to throw away all the old ones at home."
"One citizen even bluntly stated: 'Even a dog wouldn't wear a Lin-style suit!'"
After seeing it, the citizens were filled with curiosity.
Is this new-era suit really as good as the newspapers say?
Just then, a few gangsters walked by on the street.
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