In Apple's conference room, a few people finalized the decision to acquire Netflix in just five minutes.

Chen Yiran wasn't actually sure if Netflix founder Reed Hastings would be willing to sell, even though in his previous life he had watched a full hour of Netflix introduction by Bilibili UP master Smart Roadblock, which mocked Hastings in various ways and claimed that he had wanted to sell the company many times.

However, after being reborn for so long, he has discovered that much of the information he saw from the UP was incorrect.

After all, those content creators are all storytellers; they do whatever is interesting.

However, this year is indeed a good time to buy Netflix, because Netflix experienced a super roller coaster ride this year, almost hitting the ground vertically in October.

At the beginning of the year, Netflix's stock price was $300, its market value was $16 billion, and it had 24 million subscribers, making it one of the hottest tech stocks in the United States.

Reed Hastings was named Fortune's Businessperson of the Year and even invited by Zuckerberg to join Facebook's board of directors. Netflix's streaming service is growing at a rate of over one million new subscribers per quarter, and everything seems vibrant and thriving.

But in July, Reed Hastings, who was getting a little carried away, made a fatally stupid decision: he decided to split the DVD business and streaming into two separate bills.

Originally, it was $10 a month for both services, but after being split up, it became $7.99 each, which is a disguised price increase.

Reed Hastings' logic is not wrong. Streaming has low costs and high profits, unlike renting DVDs, where they have to pay for postage and consider inventory loss for each disc they send.

He actually wanted to force users to use streaming media. Although the overall price has increased, the price has actually decreased if you only use streaming media.

Looking at it from a future perspective, this splitting strategy is perfectly justifiable, and could even be considered an excellent one.

After all, everyone will be using streaming media in the future, so who would be foolish enough to borrow DVDs every day?

But Reed Hastings didn't anticipate the conservatism of Americans; in fact, many of the 2300 million users used both. In one family, the children watched cartoons on streaming services, while their parents were accustomed to borrowing a DVD and enjoying a weekly movie time together on the sofa.

The Business Person of the Year, who was highly praised at the beginning of the year, was immediately dubbed "Greedy Hastings" on Facebook and Twitter.

Netflix's stock started to fluctuate wildly.

In September, a heavy blow struck Netflix. The US pay-TV network announced it would not renew its streaming rights with Netflix, meaning 2500 Disney and Sony movies would soon be removed from its platform.

9月15日,奈飞发布公告说第三季度预计少了100万订阅用户,当天股价又跌了19%到了169刀。

Three days later, on September 18, the persistent Hastings posted a video on YouTube, claiming that he would completely split the DVD mailing business into an independent company called Qwikster.

Users need to register a new Qwikster account and make a new membership purchase to use the new services.

This is a classic case of not learning until it's too late; the famous American comedy show "Saturday Night Live" immediately produced a satirical skit mocking the name.

Faced with widespread resistance, Hastings was forced to withdraw his decision to create Qwikster just three weeks later. He also released financial results, revealing a loss of one million US subscribers in the third quarter. After a year, the total number of subscribers had not increased but instead decreased to 2350 million.

The market value evaporated again that day, plummeting by 37 percent in a single day.

The stock price is now only around 70, and the market value has shrunk from $160 billion at the beginning of the year to around $30 billion.

Rumors are circulating in Silicon Valley that Netflix is ​​facing a cash crunch and morale is low throughout the company. Despite still having 23 million subscribers and remaining the number one streaming service in the US, it looks like it's on the verge of collapse, becoming a laughing stock on Wall Street.

Netflix is ​​very attractive to Apple. It can make Apple's set-top box project, which Apple has always regarded as a toy, much more imaginative. Moreover, Apple is not unfamiliar with what Netflix is ​​doing.

In a sense, there isn't much difference between iTunes and Netflix. The only difference is that iTunes requires you to buy movies and other content, while Netflix uses a membership system.

In short, a week later, Apple simultaneously launched a large-scale acquisition campaign.

Apple made the acquisitions of the two map services very smoothly. After all, it already had Google Maps to rely on, and the two companies were only somewhat unique and did not have the funds to challenge for the top spot. So, being able to sell them now is already a good result.

However, Reed Hastings' attitude toward Netflix was quite ambiguous; he was reluctant to accept cash and preferred to acquire it with Apple stock.

This annoyed Cook a bit, since Apple is now so rich in cash that it really doesn't want to give away stock.

Chen Yiran voted in favor and agreed that Reed Hastings would continue to lead Netflix after the acquisition.

After all, in my previous life, Netflix had taken off, so it was probably better not to change the cast.

Reed Hastings was excited to learn of Chen Yiran's support and expressed to Cook his desire to meet Chen Yiran as soon as possible.

However, Chen Yiran only made a phone call to him and arranged to discuss Netflix's development in detail later.

Chen Yiran has been too busy lately; he's been busy collecting Xin Si's body.

After more than a year of EDA wars, Synaptics, as the last resister, has finally succumbed and is now seeking to sell itself.

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